GapKids launches “Forward with” campaign highlighting people who inspire kids through confidence, Focus, Creativity and kindness

NEW YORK, N.Y., 2017-Aug-10 — /EPR Retail News/ — GapKids is celebrating kids returning to the classroom with the “Forward with” campaign and short film series by highlighting the people who help shape kids’ futures. In partnership with global content leader Lionsgate (NYSE: LGF.A, LGF.B), the final short in the series, ‘Forward with Kindness,’ is inspired by the studio’s eagerly anticipated feature film Wonder, and features star Jacob Tremblay and R.J. Palacio, author of the New York Times best seller from which the motion picture was adapted.

The GapKids ‘Forward with’ campaign is a celebration of progress. It’s about extending the idea of “dressing” beyond clothing to the traits and behaviors that will lead to kids’ success. It’s about preparing kids to advance their passions by giving them the confidence, encouragement, and support they need to go forward, and it’s about calling out some amazing parents, teachers and mentors who take the time every day to dress kids with courage, kindness and possibility.

“When you think about it, kids don’t actually go back to school, they go forward in their life,” said Gap chief marketing officer Craig Brommers. “The real-life stories that we are sharing through the video series are emotional, they are optimistic, and they are what Gap is all about.”

The campaign consists of four short films, each highlighting people who are helping advance children through positive reinforcements outside the traditional educational curriculum.

  • ‘Forward with Confidence’ features third grade teacher Jasmyn Wright who believes her students can be anything that they put their minds to and uses mantras to help build their confidence and equip them with the skills to approach any challenge with a positive mindset.
  • ‘Forward with Focus’ highlights meditation mentor Andres Gonzalez who has been breathing love and self-awareness into underserved communities as co-founder of the Holistic Life Foundation, a Baltimore based nonprofit organization committed to nurturing the wellness of children through yoga, mindfulness and self-care.
  • ‘Forward with Creativity’ puts the spotlight on art instructor Sasha Sicurella who encourages self-expression through art as the founding director of the I AM: International Foundation, a nonprofit organization that works globally to provide opportunities for children to explore their identity through art and self portrait photography.
  • ‘Forward with Kindness’ stars actor Jacob Tremblay, who plays Auggie Pullman in Lionsgate’s Wonder, and New York Times bestselling author R.J. Palacio. Wonder tells the heartwarming story of Auggie Pullman, a boy born with facial differences who can’t blend in because he was born to stand out, and teaches a classroom and community to move forward with kindness. The film opens in theaters on November 17 and features Academy Award® winner Julia Roberts and Oscar® nominee Owen Wilson. The short film draws upon the themes of acceptance, empathy and kindness in the classroom from Auggie’s inspiring story.

In addition to the short film series, GapKids is taking part in Lionsgate’s #ChooseKind movement leading up to the Wonder release in November.

Lionsgate, co-producer Walden Media, Random House Children’s Books, and GapKids are bringing the #ChooseKind movement to classrooms through the “Wonder Certified Kind Classroom” initiative, an educational program that focuses on teaching acts of kindness, acceptance, and inclusion to third through sixth grade students.

Part of this initiative includes the GapKids #ChooseKind T-Shirt Design Contest, where students will be challenged to create a visualization of what kindness and inclusion mean to them as a design activity. Eight winning designs will be produced and sold in select U.S. GapKids stores and Gap.com starting on November 13, World Kindness Day. All profits will benefit myFace and Children’s Craniofacial Association, two non-profit organizations dedicated to supporting children with craniofacial differences.

Lastly, 400 participating classrooms will be eligible for GapKids-sponsored private Wonder screenings featuring a Facebook Q&A with select cast from the film.

The “Forward with” campaign and short film series will be released throughout the month of August on Gap.com, the GapKids social channels and YouTube.com/Gap. The “Wonder Certified Kind Classroom” program will run from August 2017 through April 2018, and teachers can register to participate by visiting www.wonderkindclassroom.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Lionsgate

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Contact:
press@gap.com

Source: GAP Inc.

Creativity, Sustainability, and Innovating Luxury With LVMH and Central Saint Martins Partnership

Creativity, Sustainability, and Innovating Luxury With LVMH and Central Saint Martins Partnership

 

Paris, 2017-May-08 — /EPR Retail News/ — On May 4, 2017 LVMH and Central Saint Martins announced a groundbreaking new partnership to promote creativity and identify cutting-edge solutions to drive  sustainability and innovation in luxury. Under the banner LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity”, this new program is inspired by a shared desire to address the  many challenges facing the luxury industry.

After many years of academic and creative collaboration, LVMH is taking its relationship with Central Saint Martins to a new level in 2017, creating a new program with the renowned art and design school. The partnership will promote creativity, nurture young talents and identify disruptive solutions to address sustainable development and innovation in luxury. “We are very pleased to launch today such an inspiring program on sustainable innovation in luxury, fueled by our numerous and successful past collaborations and creative projects with Central Saint Martins,” said Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies.

The inauguration of the LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity” program on May 4th was marked by a full agenda of events at the London campus focused on students and their careers. Throughout the day students had a chance to learn more about LVMH and meet creative, business and human resources teams from 14 Maisons (Louis Vuitton, Christian Dior Couture, J.W Anderson, Céline, Emilio Pucci, Givenchy, Kenzo, Loewe, Loro Piana, Nicholas Kirkwood, Glenmorangie, Bulgari, Chaumet and Sephora). They discovered career opportunities and presented their portfolios. In addition to interviews for internships or job offers they attended workshops to give them a better understanding of the diverse universes at LVMH and its Maisons.

These meetings were followed by the introduction of Carole Collet, the new CSM LVMH Director of Sustainable Innovation, who will lead the collaboration between LVMH and CSM, developing a curriculum to embed sustainable innovation across disciplines and create ambitious projects with LVMH Maisons.

A round table discussed the vision for the future partnership with panelists including Toni Belloni, LVMH Group Managing Director, Chantal Gaemperle, LVMH EVP Human Resources and Synergies, Anne Smith, Dean of Academic Programs CSM and Carole Collet, the new program director. The panel moderator, Professor Jeremy Till, Head of CSM and Pro Vice-Chancellor UAL, said:  “Launching the new CSM LVMH partnership with an opportunity for students and Maisons to meet, is bound to result in some creative conversations and collisions around sustainable innovation in luxury.”

Four pillars of the LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity” program:

– “Sustainability & Innovation” research fund and academic program;
– LVMH Grand Prix Scholarship  (five scholarships for talented students);
– Joint projects between LVMH Maisons and students / graduates;
– Recruitment and campus events.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Starbucks gives its store partners an opportunity to express their creativity with the launch of The Starbucks Partner White Cup Contest

SEATTLE, 2015-2-16 — /EPR Retail News/ — Inspired by the success of its White Cup Contest for customers, Starbucks is giving its store partners (employees) an opportunity to express their creativity through their own design contest.

The Starbucks Partner White Cup Contest – launched today – runs for one week. U.S. partners are invited to decorate an iconic Starbucks white cup with hand-drawn art, take a photo of the cup design, and share it through Facebook, Twitter or Instagram using #PartnerCupContest as a hashtag. Three partner cup designs will be selected and printed on reusable tumblers. The partner-designed tumblers will be available for purchase later this year.

“The talent and creativity of our partners, plus our iconic white cups, equals magic. I cannot wait to see how our partners bring this to life,” said Amy Alcala, vice president of Partner Engagement and Communications.

Last year, Starbucks launched its first White Cup Contest and received almost 4,000 entries from customers in just three weeks. The winner, Brita Lynn Thompson, said hearing her art was chosen was “the happiest day” of her life. A store partner might be saying the same thing when his or her art is selected by early March.

“The iconic white cup is our billboard,” said Jim Hanna, Starbucks director of Environmental Impact. “And the reusable cup is an important component of our overall waste reduction strategy.”

Starbucks $1 reusable cup, designed to look like the company’s paper cups, debuted in January of 2013. The plastic cup is sturdier than paper, but thinner than a typical tumbler with a lifespan of about 30 uses. The cups have interior lines to denote a “tall” or “grande” size. Customers receive a dime discount for each refill in the cup, so it pays for itself after 10 uses.

“Our partners are an extremely important element in the fabric of our culture and our merchandise is the perfect way for them to express their passion for our brand,” added Eric Akines, director Starbucks Global Merchandise. “I’m excited to see partners’ stories come to life through beautiful, emotional and engaging artwork.”

For Starbucks partners who are inspired to pick up a cup and marker, check the contest rules here before beginning.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks gives its store partners an opportunity to express their creativity with the launch of The Starbucks Partner White Cup Contest

Starbucks gives its store partners an opportunity to express their creativity with the launch of The Starbucks Partner White Cup Contest