Costa launches its nationwide cup recycling scheme – promising to recycle ‘any cup’

  • Recycling scheme launches in over 2,000 Costa owned stores nationwide
  • Costa also announces 25p off customer incentive each time customers uses a recyclable cup in store
  • New reusable cups available in-store from April, 2017 

London, 2017-Feb-07 — /EPR Retail News/ — In a bid to ensure cup recyclability stays centre stage in 2017, Costa is today officially launching its much anticipated nationwide cup recycling scheme – promising to recycle ‘any cup’. Continuing to explore new ways of investing in and tackling recyclability, the UK’s favourite coffee shop will launch a number of new initiatives in the first quarter of 2017.

Aiming to increase the number of takeaway cups recovered and recycled across the country, customers will be encouraged to partake in a new recycling scheme in stores now. The scheme, available in over 2,000 Costa stores nationwide*, aims to recover and guarantee the recycling of any paper takeaway cup – from Costa or any of its competitors.

Once deposited at a Costa store, the cups will be collected by Costa team members and stored in cup racks, back of house. Costa will then work alongside its waste partner, Veolia, to transport them to specialist waste processing plants. The scheme, which is the first of its kind amongst coffee shop retailers, follows a successful trial which took place across over 45 stores in London and Manchester, during 2016.

In addition to today’s launch, Costa now offers 25p off a handcrafted hot or cold drink*** when using a reusable cup at Costa or franchised owned store.

Finally, Costa will introduce two new, multipurpose, reusable cups** (available to purchase in stores in April, 2017). .

*Not currently including Ireland or the Channel Islands

**Costa Reusable Red Cup (£3) and Costa Foundation Travel Mug (£9.95) – £1 from every Costa Foundation Travel mug will be donated to the Costa Foundation. Products will be available from April in both equity and partner stores.

*** T&Cs for 25p incentive

  • 1. Costa will offer a discount of 25p on the price of any barista served drink purchased using a reusable cup in participating UK Costa stores (excluding Northern Ireland). For a full list of non-participating stores (which includes all Costa Proud to Serve Outlets) please see
  • 2. Offer excludes any pre-bottled beverage.
  • 3. Costa Coffee Club members will receive Coffee Club points reflecting the discounted price of their purchase.
  • 4. Only reusable cups that are clean, of an appropriate size for the purchased drink and with a secure lid will be accepted. The store manager’s decision as to the acceptability of any cup will be final.
  • 5. Costa reserves the right to amend or withdraw this offer at any time without prior notice.

Notes to editors

Costa is conducting independent research with Sheffield University to further investigate cup recyclability. Research results to be shared Q1/Q2

Cup Innovation

Costa is working in conjunction with several environmentally friendly packaging companies, including our long term partner Huhtamaki, as well as Delipac, Frugalpac and reCUP. We will shortly begin investigating manufacturing processes and test materials for a potential new takeaway cup. Research is currently limited to out of store testing only.

About Costa

Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014, 2015 & December 2016).

With over 2,000 coffee shops in the UK and more than 1,280 in 30 overseas markets, Costa is the fastest growing coffee shop business in the UK. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and diversified into both the at-home and gourmet self-serve markets.

Costa is committed to looking after coffee-growers. As part of our commitment to look after coffee farm communities we established The Costa Foundation, a registered charity. The Costa Foundation’s aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, the Costa Foundation has funded 69 school building project to help improve the social and economic welfare of coffee-growing communities. The Costa Foundation has a target to build 100 schools by 2020. We also source 100% Rainforest Alliance Certified™ coffee and were the first coffee chain in the UK to use sustainably grown beans sourced from Rainforest Alliance Certified™ farms.

Costa is committed to tackling the UK’s literacy challenge and is proud to be a signatory of the Vision for Literacy Business Pledge which started in 2016. In continuation of this commitment, and inspired by the Costa Book Awards and the ongoing work of the Costa Foundation, Costa launched its annual Reading Week in September 2016 in conjunction with over 500 schools across the UK.

For more information:
Esme Knight
Communications Manager

Source: Costa