Raley’s Family of Fine Stores named “Retailer of the Year” at the Wine Enthusiast’s 2016 Wine Star Awards

Raley’s Family of Fine Stores named “Retailer of the Year” at the Wine Enthusiast’s 2016 Wine Star Awards
Raley’s Family of Fine Stores named “Retailer of the Year” at the Wine Enthusiast’s 2016 Wine Star Awards

 

Fair Oaks, CA, 2016-Oct-23 — /EPR Retail News/ — Raley’s Family of Fine Stores is honored to be named Wine Enthusiast’s 2016 Wine Star Award Winner for the “Retailer of the Year” in the United States. Wine Enthusiast cited the grocery chain’s courage to reimagine its wine and spirits category and turn it into a thriving business. The honor is particularly highly regarded because the nominees are determined by an impartial panel of experts from the industry.

“Through our education efforts, we seek to broaden customers’ options for eclectic and affordable wines,” said Curtis Mann, Raley’s Director of Wine, Beer, and Spirits. “The team at Raley’s has been working hard over the last three years to develop a premiere department and greatly appreciate Wine Enthusiast’s recognition of these efforts.” Mann completed the distinguished Wine and Spirits Education Trust diploma and is sitting for the theory portion of the highly respected Masters of Wine Examination in June 2017.

In 2013, Raley’s began a transformation of its Wine, Beer & Spirits department to match its already best in class meat, seafood and fresh service deli offerings. The improvements included inroads into classic regions of the wine world as well as diverse offerings from California, Oregon and Washington at all price points, expanding Raley’s selection significantly.

The following year, the chain began hiring in-store wine stewards who help customers understand the exciting but complex world of wine.  Now, more than 30 Raley’s Wine Stewards have completed extensive training in the Wine and Spirits Education Trust and have passed the WSET level 2 exam. Many of the Wine Stewards host a weekly educational tasting centered around a wine region or varietal, offering customers exposure to new regions, varieties and brands.

“We are curating a relationship with customers by offering an even more extensive selection of wine,” said Keith Knopf, Raley’s Chief Operating Officer. “The wine department will continue to be a meaningful and significant part of how we serve our customers and differentiate ourselves from the competition.”

Raley’s continues to commit resources to the wine department with the installation of temperature controlled Borgon cases for high-end Wine Shop stores, as well as the creation of wine and beer bars in several stores. As the department has expanded, Raley’s has been able to secure allocations of highly sought after wines from Burgundy, Bordeaux, Tuscany and California, as well as developing programs with small producers and importers who typically sell only to restaurants.

Raley’s moves into the future promising to become an even more eclectic and innovative Wine, Beer & Spirits retailer.

For information about our stores, please contact:
Chelsea Minor
Director of PR and Public Affairs
CMinor1@raleys.com.

Source: Raleys

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Raley’s Family of Fine Stores nominated as Wine Retailer of the Year by Wine Enthusiast Magazine

Raley’s Family of Fine Stores nominated as Wine Retailer of the Year by Wine Enthusiast Magazine
Raley’s Family of Fine Stores nominated as Wine Retailer of the Year by Wine Enthusiast Magazine

 

Fair Oaks, CA, 2016-Sep-18 — /EPR Retail News/ — Raley’s Family of Fine Stores is honored to share we’ve been nominated as Wine Retailer of the Year by Wine Enthusiast Magazine. The publication’s  annual “Wine Star Award”recognizes individuals and organizations whose visions have impacted the wine and spirits industries. This prestigious honor is particularly highly regarded because the nominees are determined by an impartial panel of experts from the industry.

“It truly is an honor to be nominated for Retailer of the Year by Wine Enthusiast,” said Curtis Mann, Raley’s Director of  Wine, Beer and Spirits. “At Raley’s, we strive to source the best wines for our customers both locally and also by traveling the world. It’s great to be recognized for our efforts.”

Raley’s wine department has become one of the most innovative in California and Nevada, showcasing small, eclectic producers from California and around the world at all price points.  Additionally, Raley’s has hired and trained Wine Stewards in select stores to provide weekly educational tastings and suggested food pairings to help direct customers to find their perfect wine.

The winners will be announced in Wine Enthusiast’s special December 31st “Best of Year” Wine Star Awards issue.

For information about our stores, please contact:
Chelsea Minor
Director of PR and Public Affairs
CMinor1@raleys.com.

Source: Raleys

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