K-Plussa to be the most personally rewarding customer loyalty programme in Finland

Helsinki, Finland, 2016-Aug-06 — /EPR Retail News/ — The K-Group’s customer loyalty programme Plussa will become increasingly personalized in October 2016. At the same time, Plussa will be digitized and it will reward customers that patronize the K-Group. The aim of the revised K-Plussa is to improve the customer experience by recognizing customers with personally targeted […]