REI Adventures launches 30 new itineraries including the expansion of REI’s easy active and family adventures

Travel leader adds 30 new itineraries to meet broadening traveler base and their diverse interests

SEATTLE, 2018-Jan-30 — /EPR Retail News/ — REI Adventures, the active travel company of national outdoor co-op REI, announced today (01.26.2018) at the New York Times Travel Show the launch of 30 new trips. The itineraries, including the expansion of REI’s easy active and family adventures, position the industry leader for continued growth to meet the diverse interests and abilities of its broadening traveler base. This year also marks the tenth anniversary of REI Adventures’ family adventures.

“Our travelers tell us they love active adventures, but don’t always feel they can accomplish a more difficult itinerary, be that out of personal interest or time to physically train for a more intense trip. To meet that need, we’ve expanded our offerings in the easy active category with 14 new itineraries. So far the response has been exciting and we look forward to growing the collection to inspire a life outside,” says Cynthia Dunbar, general manager of REI Adventures.

“For the past decade, thousands of families – from parents and their children to multiple generations of a family – have trusted REI to broaden their perspective of the world through transformational experiences where they meet local communities, learn about cultures and historical places, and participate in daily outdoor activities.”

Easy Active
Like all of REI Adventures itineraries, the company’s easy active trips are centered on experiencing a destination through daily activity but at a more relaxed pace. The itineraries are ideal for those new to active travel as well as adventurers who have previously participated in a higher intensity trips but seek lower impact and fewer miles covered each day.

Discover Thailand – Chiang Mai to River Kwai: From the northern mountains of Chiang Mai to vibrant Bangkok, travelers experience Thailand’s natural beauty and remarkable culture over 10 days. Guests hike in lush forests and among the village homelands of the Hmong hill tribes, kayak the historic River Kwai, bike to temple ruins in Ayutthaya, and zip-line through jungle canopies. Other highlights include bathing rescued elephants and a street food tour of Chiang Mai’s famous night market.

Four Corners Hiking – Discover the American Southwest: Discover the dramatic landscapes and cultural sites of the Four Corners over seven days – Arizona, New Mexico, Colorado and Utah. Hike in iconic Monument Valley and Canyon de Chelly National Monument with local guides and First Nation community members while learning about geology and Native American history and traditions of the Colorado Plateau. The group will also explore the renowned ruins at Chaco Canyon and Mesa Verde National Park to learn about the ancestral Puebloans who once inhabited the arid land. The adventure continues with a whitewater rafting trip down the San Juan River along the edge of Bears Ears National Monument.

Croatia Island Hopper: Available in early February, REI’s new eight-day itinerary is ideal for anyone who relishes the sun and sea. Discover the laidback Mediterranean lifestyle and beauty of the Dalmatian Coast while exploring on foot, by bike and by boat at a relaxed pace. Starting in historic Dubrovnik, board a catamaran to the idyllic Elafiti Islands with sand beaches backed by lush hills of pine forest. Other highlights include a bike ride around the turquoise blue lakes of Mljet Island National Park, casual lunches in small fishing villages and outdoor cafes, and strolling through 12th century fortresses, Gothic palaces and traffic-free marble streets.

Family Adventures
Many of REI Adventures’ family itineraries introduced a decade ago remain popular, including active trips to the Galapagos Islands, Costa Rica, Thailand and the San Juan Islands in Washington state. Last year, the company experienced 56 percent growth in the number of guests traveling with its family adventure collection. Today, with nearly 20 itineraries to destinations around the world, trips remain focused on active adventure in the outdoors. New trips for 2018 include:

Olympic National Park Family Adventure: Over five days, explore the park’s remarkable diversity, from scenic beaches and lush rainforests to glacier-capped peaks. It’s no wonder why the park is a designated World Heritage Site and International Biosphere Reserve. Explore the emerald old growth of the Hoh Rain Forest, marvel at the tide pools along the dramatic wilderness coast, and hike among the Olympic peaks of Hurricane Ridge. While soaking in nature at a deluxe campsite, guests relax in private tents or chat about the day around the campfire while local REI guides thoughtfully prepare every meal. REI Adventures remains the largest operator of national park trips in the country. For those not traveling with kids under 18, other new itineraries include Olympic National Park Hiking & Camping and Olympic National Park Hiking – Lodge-based.

Family Great Smoky Mountains Hiking Weekend: Create lasting outdoor memories while exploring some of the park’s best trails and renowned sites, such as Greenbrier – home to the park’s oldest trees and tallest waterfall. Kids and adults alike will earn their trail names while on a portion of the iconic Appalachian Trail and marvel at wildlife at Cades Cove. REI’s local guides always inspire an appreciation for conservation while sharing their vast knowledge of the plants, fungi and animals that make this park the most biologically diverse of any U.S. national park. Evenings are spent at REI’s private Signature Camp with oversized tents, cots and amenities galore. REI Adventures also offers a five-day Great Smoky Mountains Family Adventure that adds an adrenaline-filled day of zip-lining and rafting the Nantahala River.

Tanzania Family Adventure & Safari: Spend nine exciting days exploring the country’s vibrant culture and captivating wildlife reserves where the seemingly endless savannah, punctuated with grand acacia trees, teems with wildlife of all shapes and sizes. REI’s family safari mixes fun activities with visits to Tanzania’s premier wildlife parks, Lake Manyara, Ngorongoro Crater and the Serengeti, one of the largest wildlife sanctuaries in the world. Families visit a traditional Maasai village and hike with warriors to the top of the Rift Valley Escarpment. With kid-friendly, comfortable lodging along the way, the whole family can enjoy a safari dream come true.

Throughout the year, REI Adventures will continue to launch new itineraries designed to immerse travelers in the outdoors through active adventure, highlighting each destination’s historical significance and unique cultural and environmental treasures.

About REI Adventures 
Award-winning REI Adventures has been a global leader in worldwide guided active adventure trips since 1987. As the travel business for national specialty outdoor retailer REI, the company offers unique itineraries focused on sustainable, human-powered outdoor adventure, including hiking, biking, kayaking, climbing and more. Guests experience iconic destinations as guides take them off the “beaten path,” and provide opportunities to explore a destination, get to know the local people, their culture, the flora and fauna and discover things they would not be able to duplicate on their own or with another travel company. REI members receive a special discount price on most trips. For more information, full itineraries and trip reviews provided by guests, visit http://www.rei.com/adventures

Media Requests:

For more information or to request an interview, please contact REI Public Affairs at
(253) 395-5958, prrequests@rei.com

Source: REI

Seven international experts recognized at REI Adventures’ Top Guides awards

Seven guides from Costa Rica, Czech Republic, Iceland, Nepal, Peru and United States honored for their expertise in leading world class outdoor adventures

SEATTLE, 2017-Mar-24 — /EPR Retail News/ — REI Adventures, the active travel company that is part of national outdoor co-op REI, has announced its “Top Guides” awards, an annual recognition honoring the best of the best. Seven international experts from Costa Rica, Czech Republic, Iceland, Nepal, Peru and the United States who represent some of the travel company’s most incredible destinations were named.

“Everything we do at REI is guided by our belief that a life outdoors is a life well lived. REI Adventures is a core part of our mission to connect people to meaningful outdoor experiences. Our guides are remarkable in many ways – for establishing trusted relationships with every guest to bringing a region’s cultural and natural history colorfully to life before one’s eyes,” says Cynthia Dunbar, general manager of REI Adventures. “As we celebrate our 30th year, our guides remain our most valuable asset. The seven REI Adventures Top Guides who join the cohort of others named in prior years are masters in sharing their energy and passion for nature, active lifestyle and incredible communities.”

REI Adventures’ Top Guides are determined from independent customer reviews, which are available on the travel company’s website. The travel leader also gives significant consideration to guides who best represent REI’s values and brand, and partner with the co-op to strengthen the company’s travel offerings around the world. In addition to the wide range of responsibilities an REI Adventures guide has in the field, they limit the environmental impact of each trip. This includes using Leave No Trace principles and wherever possible utilizing reusable or recyclable materials.

The seven guides who received an REI Adventures Top Guide award and the trips they led last year are:

Traveler Kudos
Trip reviews from guests reveal the life-changing nature of their travel and how guides make a lasting impression. Comments about this year’s winners include:

“Badri was amazing. He is experienced, professional, motivating, patient and friendly. He could relate to both the entire staff as well as the group of trekkers. He is the best guide I’ve ever had for an organized trek.”

“Bill taught us so much about hiking, the area, the history, the environment. This was my first real hiking adventure and I really can’t wait to participate in another one. All I can say is thank you.”

“Edwin is the most experienced guide that I have had the privilege to work with. He had exceptional knowledge of the Inca history and culture as a Quechau born and raised in the Sacred Valley. He organized special side events and ‘surprises’ that made the trek even more special.”

“Wow, Jackie was a phenomenal guide. It was clear she cared about each person individually and that she wanted to ensure each person’s happiness and enjoyment. By the end of the trip, I truly understood what it meant and what it felt like to live the ‘pura vida.’”

“I was very impressed with Jen’s leadership skills. She led a group of eight guests, one assistant guide and one camp host to the utmost detail. Her knowledge and passion for the area made the adventure even more exciting.”

“Of the many group trips I have completed in the last 30 years, I have never had a guide who is as caring about his participants. Kristján made sure everyone had the best possible experience.”

“Tomáš was the most incredible guide I have ever had. He was very much ‘in tune’ with all of us. Besides patience and knowledge, he had a great sense of humor (and) he told great stories. He could almost ‘read our minds’ – he knew how much information to give us and when enough was enough.”

About REI Adventures
Award-winning REI Adventures has been a global leader in worldwide guided active adventure trips since 1987. As the travel business for national specialty outdoor retailer REI, the company offers unique itineraries focused on sustainable, human-powered outdoor adventure, including hiking, biking, kayaking, climbing and more. Guests experience iconic destinations as guides take them off the “beaten path,” and provide opportunities to explore a destination, get to know the local people, their culture, the flora and fauna and discover things they would not be able to duplicate on their own or with another travel company. REI members receive a special discount price on most trips. For more information, full itineraries and trip reviews provided by guests, visit http://www.rei.com/adventures.

Contact:

REI Public Affairs
(253) 395-5958
prrequests@rei.com

Source: REI

REI Adventures rolls out 19 Women’s Adventures collection; expands its cycling offerings and Signature Camping itineraries

SALT LAKE CITY, 2017-Jan-30 — /EPR Retail News/ — Active travel leader REI Adventures is launching a collection of 19 Women’s Adventures in Africa, Europe, Latin America, New Zealand and North America. In addition, REI Adventures is expanding its cycling offerings into fully supported mountain bike trips and growing its Signature Camping itineraries in Africa and Latin America.

“Adventure travel can be inspiring and life-transforming. As we enter our 30th year, we are excited to roll out incredible itineraries for women to experience some of the world’s best places, have a special sense of discovery and inspiration, and learn with women and from women around the world,” says Cynthia Dunbar, general manager of REI Adventures. “Since 2010, women traveling with us has grown by 60 percent, and we continue to see this figure rise steadily annually. Last year alone, 58 percent of all our guests were women.”

REI’s Women’s Adventures are extraordinary journeys designed especially for women who want to experience a destination—not just see it. Guests travel with female guides and a ready-made group of girlfriends. These lively trips blend outdoor activities with local spots, cuisines and communities a traveler wouldn’t find on her own, and include little surprises along the way.

Examples of REI’s new Women’s Adventures include:

  • Baja California Women’s Adventure: Escape to a beachy oasis for an eight-day vacation where women kayak, snorkel, stand-up paddle board, surf and do yoga. In addition, guests meet local artists at galleries, enjoy gourmet meals along the way and have an opportunity to volunteer at a local nonprofit where women build their own greenhouses.
  • Greek Islands Women’s Adventure: Perfect for foodies and history-lovers, spend nine days island hopping Tinos, Naxos and Santorini. Guests hike through whitewashed villages and ancient trails of lush vineyards, terraced hillsides and olive groves. They unwind with beachside yoga, wine tastings, swimming in the Aegean Sea and learning how to prepare a traditional Mediterranean meal.
  • New Zealand Women’s Hiking – Southern Alps: Over 10-days, hike the wilderness through larger-than-life landscapes of South Island’s peaks, plains and golden hills. Take a break from the trail by paddle boarding Lake Wanaka and enjoy a farm-to-table lunch at a woman-owned dairy. Evenings are authentically Kiwi with stays at the iconic Rex Simpson Hut and historic Ben Lomond lodge.
  • South Africa Ultimate Women’s Adventure and Safari: From Cape Town to Johannesburg, the 11-day odyssey explores the country’s rich heritage by hiking, cycling, sea kayaking and a safari at the famous Sabi Sands Reserve. As one of the most beautiful wine-growing regions in the world, the group will wander the backroads and stop at estates to taste the celebrated vintages.
  • Yosemite Women’s Backpacking – Half Dome:  A four-day adventure to the summit of Yosemite’s most iconic peak. Guests hone their backpacking and wilderness skills during daily hikes, and evenings are filled with hearty gourmet dinner prepared by the guides and camaraderie around the campfire.

In addition to the women’s collection, REI Adventures is introducing two fully supported mountain bike itineraries and expanding its exclusive Signature Camping offerings on Mount Kilimanjaro and along the Inca Trail.

Mountain biking for intermediate and advanced riders
REI Adventures has long offered fully supported bike touring to explore the world from the saddle. The company is expanding beyond road cycling by launching mountain biking itineraries for those who want to experience the thrill of single track on a high performance full-suspension bike.

REI’s Grand Canyon & Bryce Mountain Biking is a four-day journey from Bryce Canyon to the North Rim of the Grand Canyon that features the most iconic landscapes of the American Southwest. The trip packs multiple must-see, must-do items into a long weekend all while still giving guests time to breathe and soak in the landscape.

Throughout the National Park Centennial celebration, REI had a multi-million dollar, multi-year partnership with the National Park Foundation. Over the past two years, REI Adventures donated 10 percent of the retail price for each national park trip sold to the National Park Foundation, resulting in $740,000 in additional funding.

Or, recharge over four days on REI’s Whistler Mountain Biking in British Columbia, a world-class destination known for its mountain ranges, glacial lakes and sleeping volcanoes. Days are spent on quad-torching rides through mountains and valleys, with evenings in the village and soaking in the hot tub at a private chalet. A Whistler Women’s Adventure is also available.

Signature Camping – REI at its finest
Drawing on the co-op’s camping leadership, REI Adventures expanded its Signature Camping itineraries with two new international destinations – Mount Kilimanjaro in Tanzania and the Inca Trail in Peru. REI Adventures is the only active travel company to offer such deluxe accommodations and amenities along the trails of these iconic journeys.

Mount Kilimanjaro Climb – Lemosho Route is an 11-day experience up one of the seven summits of the world and the highest peak in Africa. Known as one of the most scenic routes on the mountain, guests hike across six ecological zones as they acclimatize, take in the scenery and learn about the region from local guides. REI’s unique approach to Kilimanjaro’s Southern Circuit includes new exclusive camp locations featuring REI Signature Camps that keep guests comfy and energized as they summit.

In Peru, REI Adventures’ Machu Picchu – Inca Trail Trek is a nine-day fully-supported journey through lush valleys filled with wild orchids and rainbow-colored mosses to the breathtaking “Lost City of the Incas.” Trek up to seven miles each day with only a day pack, while a Signature Camp awaits your arrival each evening with spacious tents, amazing meals and more.

About REI Adventures
Award-winning REI Adventures has been a global leader in worldwide guided active adventure trips since 1987. As the travel business for national specialty outdoor retailer REI, the company offers unique itineraries focused on sustainable, human-powered outdoor adventure, including hiking, biking, kayaking, climbing and more. Guests experience iconic destinations as guides take them off the “beaten path,” and provide opportunities to explore a destination, get to know the local people, their culture, the flora and fauna and discover things they would not be able to duplicate on their own or with another travel company. REI members receive a special discount price on most trips. For more information, full itineraries and trip reviews provided by guests, visit http://www.rei.com/adventures.

Contact:
REI Public Affairs
(253) 395-5958
prrequests@rei.com

Source: REI