Europe Halloumi Cheese Market: 76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings

DUBLIN 2, Ireland, 2018-Oct-16 — /EPR Retail News/ — Glancing through the dairy segment of retail aisles in Europe offers a clear comparison of preference for halloumi cheese than other cheese varieties. According to a Fact.MR study on halloumi cheese market76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings.

Not only has the consumer base expanded, but per capita consumption of Halloumi cheese has also witnessed an increase

Ease of availability is a key factor that has led to an increase in halloumi cheese sales worldwide, particularly in Europe. The Fact.MR study includes an analysis on the sentiments of retailers who did not have halloumi cheese in their product offerings – nearly 48% of the Eastern European retailers mentioned ‘increased customer enquiry’ about the availability of halloumi cheese over the past two years.

Request a Sample

https://www.factmr.com/connectus/sample?flag=S&rep_id=1753

Furthermore, not only has the consumer base increased, but the per capita consumption has also surged in Europe. Apart from Cyprus, which is a clear outlier in terms of per capita consumption of halloumi cheese, average consumption in Europe stands slightly less than a pound per year.

Halloumi Cheese Demand Growing on the Backdrop of Specialty Cheese Preference

Along with increased consumer base and per capita consumption of halloumi cheese in Europe, there’s an another dimension that plays a critical role. “It’s the variety of specialty and halloumi cheese which consumers are inclined towards. “Organic” has become another buzzword these days, which is mostly due to increased health consciousness and lifestyle changes among consumers, says Mr. Shambhu Nath Jha, Senior Consultant at Fact.MR. “The selection process of grocery products has widely changed among several consumer clusters, as they are moving away from lucrative offers toward products with added health benefits. Labels and certifications on cheese products were not as important to consumers earlier as they have become now,” adds Mr. Jha.

Digital Visibility Acting as a Catalyst for Halloumi Cheese Sales in Europe

One of the key reasons for increasing demand for halloumi cheese is its increasing presence on e-commerce shelves. This has had a significant impact on awareness about the product.

Request methodology behind the report

https://www.factmr.com/connectus/sample?flag=RM&rep_id=1753

“Specialty online channels are gaining popularity across Europe, owing to significant consumer demand for specialty products from Tier II and suburban areas. Online grocery retailers have broadened the access of their offerings to reach a wider demographic. The ease of access provided by online channels has led to the multi-dimensional growth, which has augured well for the prospects of halloumi cheese producers,” opines Mr. Jha.

Halloumi cheese has been growing at double-digit growth rate through online retail, and it is further expected to increase in the years to come. Developing countries, especially India and China, have gained significant traction in the online grocery sales and due to this, several cheese manufacturers and traders have partnered with specialty online stores.

Brands are Positioning Halloumi Cheese as a Healthy Alternative to Conventional Cheese

“The reason halloumi cheese sells like hot cakes across Europe is because it’s so moreish. However, a question even avid consumers ask is, “It tastes so good, but can it, in some way, be healthy? And, the answers are encouraging. Halloumi cheese is an excellent source of calcium and protein, and moderate intake can be advantageous,” says Mr. Jha.

Halloumi cheese producers are leveraging these attributes of the product in marketing, and positioning it as a healthy alternative to conventional cheese. However, it’s worthwhile to note that halloumi cheese is high in saturated fats and salts, and too much of halloumi cheese consumption can aggravate certain health conditions. There are cheese variants that are healthier than halloumi – feta, mozzarella, and cottage cheese. However, halloumi is considered as a healthier option than goat cheese and cheddar cheese

Burgeoning Demand Exerting Pressure on Production Capacities

Halloumi cheese is native to Cyprus, however, the surge in its demand globally has encouraged the local dairy producers in other European and non-European countries to produce it domestically. As a result, foray of new players has been witnessed in the halloumi cheese market. The burgeoning demand for halloumi cheese in Europe, especially in the UK, has catalyzed efforts to implement a genomic scheme to boost production in Cyprus. “The way forward for greater halloumi production is industry-institution collaboration,” concludes Mr. Jha.

Buy the report

https://www.factmr.com/checkout/1753/S

SOURCE: EuropaWire

IKEA: all sourcing of eggs, chicken, pork, beef, dairy, and salmon will be compliant with The IKEA Food Better Programs by 2025

CONSHOHOCKEN, PA, 2018-Jan-10 — /EPR Retail News/ — The IKEA Food Better Programs frame IKEA Food’s global vision for sustainable agriculture. They consist of a set of sourcing criteria for all the major species in our supply chain with a focus on farmed animal welfare, antibiotics use and our environmental footprint at the farm level. They also consist of clear regional roadmaps for implementation. Our ambition is that all sourcing of eggs, chicken, pork, beef, dairy, and salmon will be compliant with the Better Programs by 2025.

As a first step, we are focusing on Better Chicken (see below), which identifies our minimum sourcing criteria for all broiler chicken products in our supply chain, globally. All chicken products sourced for IKEA Food will be consistent with all criteria of the IKEA Food Better Chicken Program by 2025. The regional roadmap for chicken contains key milestones in 2020 and 2025. Better Chicken will be made public in January 2018 and we will begin piloting the criteria with our suppliers to work through practical considerations. In addition to farm level criteria, we also include a provision around transport and slaughter which we will implement via the IKEA Transport & Slaughter Guidelines. Progress will be reported annually in the IKEA Health & Sustainability Report.

Better Chicken Requirements

Stocking density
Maximum stocking density of 30 kg/m2 in order to allow chickens to have enough space.

Improved illumination and normal day/night light pattern
Increased illumination & preference for natural light. The right lighting regime to have a more normal day/night light pattern over a 24 hour period. Minimum of 8 hours continuous daylight and 6 hours continuous darkness. The criteria is 50 lux in Europe, we will pilot 50 lux in North America and require 20 lux in Asia Pacific.

Flock health plan
A written plan developed in conjunction with a veterinarian to ensure long-term health and welfare of the flock. This plan should include the collection of welfare outcomes which are essential as they are used to objectively assess the effect of our new sourcing criteria on the welfare of individual chickens. For example: lameness (difficulty walking), hock burns, and activity levels etc.

Antibiotics
In line with the IKEA Food guidelines for the use of antibiotics, there will be no routine use of antibiotics by 2020 and a plan to phase out highest priority antibiotics that are critically important to human health by 2025.

Environmental enrichment
To enhance the physical and social environment animals are kept in, environmental enrichment should at a minimum include perches or platforms and pecking objects. Enrichment for broiler chickens have the potential to improve health and provide opportunities for chickens to express their important natural behaviors. Examples include: straw bales, platforms, perches, and pecking objects like brassicas or hanging wooden blocks.

Environmental conditions
Improved environmental conditions including dry and friable litter, improved air quality, and a focus on thermal comfort.

Manure Management plan
A written plan for the storage, handling, and use of livestock manure with a focus on protection of soil health and water-courses.

Non-deforestation feed
Feed that does not contribute to deforestation includes palm oil and soy, this may be achieved through verification at the farm-level or through other measures taken at the corporate level.

Natural light
Includes windows, light tubes, or open-sided sheds.

Breeds with measurably improved health and behaviour outcomes
Genetic selection for fast growth and high breast yield has resulted in an imbalance between production needs and the welfare of the animal. We aim to use breeds that are healthier, and are able to effectively express important natural behaviour while still providing good production value.

Slaughter & Transport 
Slaughter and transport criteria will be implemented through the IKEA Transport & Slaughter guidelines, including criteria for controlled atmospheric stunning to minimize stress.

Contact:
Latisha Bracy
(610) 834-0180, x5615

Source: IKEA

###