H&M supports The Circular Fibers Initiative

At the Copenhagen Fashion Summit the Ellen MacArthur Foundation launched a new initiative, bringing the industry together with the aim of a new system for textiles which is based on the principles of a circular economy instead of the traditional linear one. H&M is one of the supporters in the initiative.

STOCKHOLM, Sweden, 2017-May-16 — /EPR Retail News/ — Our 100% circular vision and our goal to only use recycled or other sustainably sourced materials by 2030 plays a key role in our sustainability agenda. We are aware that our vision means a big change from on how fashion is made and enjoyed today and if we want to take the lead in this challenge, collaboration and accelerating innovation towards a circular systems together with the industry is crucial. The Circular Fibers Initiative will define a shared vision for a new global textile system and it will be an important foundation for collaboration to accelerate the journey towards a circular textile industry,” says Anna Gedda, Head of Sustainability, H&M Group.

“The way we produce, use, and reprocess clothing today is inherently wasteful, and current rising demand increases the negative impacts. The Circular Fibres Initiative aims to catalyse change across the industry by creating an ambitious, fact-based vision for a new global textiles system, underpinned by circular economy principles, that has economic, environmental, and social benefits, and can operate successfully in the long term,” says Dame Ellen MacArthur, Founder, Ellen MacArthur Foundation.

Other supporters are Core Philanthropic Funder, the C&A Foundation, Core Corporate Partners and NIKE. A consortium of organisations, including the Danish Fashion Institute, Fashion for Good, Cradle to Cradle, MISTRA Future Fashion and the Sustainable Apparel Coalition also supports the initiative.

Consumers keep their clothing for half the time that they did 15 years ago and after use a majority ends up in landfill. This characteristically linear economy puts high demand on land, energy and other resources. The participants in the Circular Fibres Initiative will work together to address the drawbacks of the ‘take-make-dispose’ model. The new system for textiles will be based on the principles of a circular economy, generating growth that benefits citizens and businesses, while phasing out negative impacts such as waste and pollution – an economy fit for the 21st Century.

Contact:

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Source: H&M

H&M Foundation opens the second Global Change Award

STOCKHOLM, SWEDEN, 2016-Sep-01 — /EPR Retail News/ — Clothing made of citrus by-products, microbes that digest waste polyester, and an online marketplace for textile leftovers are some of the five disruptive ideas that shared the first €1 million Global Change Award grant in 2015. The challenge is designed to spur early innovations that can accelerate the shift from a linear to a circular fashion industry, with the aim of protecting the planet and our living conditions. On September 1st, the non-profit H&M Foundation opens the second Global Change Award.

Initiated by H&M Foundation in 2015, the first Global Change Award received more than 2,700 applications from 112 countries. How the €1 million grant was shared between the five winners was up to the public to decide through an online vote at globalchangeaward.com.

“After seeing so many fantastic innovations from around the world with the potential to transform the fashion industry, we have been very eager to open up the next round of the Global Change Award. I am also honored to welcome some new members to the expert panel like Dame Ellen MacArthur, who besides making solo sailor history in 2005, has immense knowledge about the transition to a circular economy,” says Karl-Johan Persson, board member of the H&M Foundation and CEO of H&M.

Making the fashion industry circular is not just about recycling. To encourage ideas from a broader scope Global Change Award 2016 has three categories open for applications: Circular business models covering ideas on how to reuse, repair, share, digitalize or extend the life of products. Circular materials looking for ideas on new fibers, recycling techniques, leather substitutes etc and Circular processes aiming to find new methods around chemicals, water and dyeing, as well as 3D printing, demand-driven manufacturing etc.

“By bringing together innovators to develop positive solutions, the Global Change Award is a great example of the approach needed to create change, and help shift the fashion industry towards a restorative and regenerative circular economy. I am excited to join the expert panel to help find the next five innovations that can be truly game-changing,” says Dame Ellen MacArthur, Founder of the Ellen MacArthur Foundation.

Other members of the expert panel to help identify the best innovations for Global Change Award 2016 include Amber Valletta, Ellis Rubinstein, Rebecca Earley, Franca Sozzani, David Roberts (new), Lewis Perkins (new), Vikram Widge (new) and Johan Kuylenstierna (new). Besides the grant, the winners also get access to a one year Innovation Accelerator organized by the H&M Foundation, in partnership with Accenture and KTH Royal Institute of Technology in Stockholm. It is designed to help ensure the innovations can stand on their own as quickly as possible, and to maximize their impact on the industry.

By catalysing green, truly ground-breaking ideas, the Global Change Award takes on one of the biggest challenges facing today’s fashion industry – creating fashion for a growing population, while improving its impact on the environment. H&M Foundation initiated the challenge to speed up this process for the entire fashion industry, and neither the H&M Foundation nor the company H&M take any equity or intellectual property rights in the innovations. The aim is to influence the fashion industry as a whole.

Information about the Global Change Award, how to apply and press material are available at globalchangeaward.com.

Read and download a booklet with facts about the Global Change Award.

NOTES TO EDITORS:

EXPERT PANEL

  • Rebecca Earley: Professor in Sustainable Textile and Fashion Design at University of the Arts London and Director of its Textile Futures Research Centre
  • Johan L. Kuylenstierna: Executive Director for Stockholm Environment Institute (New)
  • Dame Ellen MacArthur: Founder of the Ellen MacArthur Foundation (New)
  • Lewis Perkins: President, Cradle to Cradle Products Innovation Institute (New)
  • David Roberts: Founder of Exponential Leadership, Chairman in 1Qbit Information Technologies Inc. (New)
  • Franca Sozzani: Editor in Chief of Vogue Italia
  • Vikram Widge: Head of Climate and Carbon Finance at the World Bank Group (New)
  • Amber Valletta: Supermodel, actress, entrepreneur and sustainability influencer

KEY DATES

2016.09.01 – 2016.10.31       Apply at globalchangeaward.com

2016.11.01 – 2017.03.27        Expert panel screening and selection

2017.03.27 – 2017.04.02       Public online vote

2017.04.05                                Grand Award Ceremony, Stockholm, Sweden

2017.04.06 – 2018.04.06      One Year Innovation Accelerator

UPDATES ON THE GLOBAL CHANGE AWARD WINNERS 2015

The winners of the Global Change Award 2015 are currently taking part of the one year Innovation Accelerator and are making great progress. Watch films with each winner on the Global Change Award YouTube channel.

  • Make waste-cotton new – Conversion of waste-cotton into new textile (FINLAND)
    Successfully completed trials for a scalable solvent recycling strategy needed for further upscaling. Started to develop a prototype product from cotton waste.
  • The Polyester Digester – Using microbes to recycle waste polyester textile (U.S)
    Securing partnerships with major polyester producer and chemical companies to test technology and improve cost efficiency versus virgin materials.
  • 100 percent citrus – Creating new textile out of citrus by-products (ITALY)
    Expanded their R&D team with key competencies and working with major brands to assess fibre quality for large scale commercial collaborations.
  • An online market for textile leftovers – A marketplace for upcycling production spill (ESTONIA)
    Developed a prototype of technology to prove the concept and value proposition for both brands and factories. Launched a pilot in China in June 2016.
  • Growing textile fiber under water – Utilizing algae to make renewable textile (THE NETHERLANDS)
    Invited by the local government in Nanjing to the City Expo to proceed with talks on launching a pilot project in China. The mutual aim is to find a “playground” for the algae project to start a miniature supply chain as a show case in 2017.

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The Global Change Award is an innovation challenge, initiated by non-profit H&M Foundation in 2015. By catalyzing early innovations that can accelerate the shift from a linear to a circular fashion industry, the aim is to protect the planet and our living conditions. An expert panel annually selects five winners that share a grant of €1 million and get access to a one-year innovation accelerator provided by the H&M Foundation, Accenture and the KTH Royal Institute of Technology in Stockholm. The global public is invited to distribute the €1 million grant between the five innovations through an online vote. The result of the vote is revealed at a grand award ceremony in Stockholm, April 2017. This is one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion industry. The H&M Foundation is privately funded by the Stefan Persson family, founders and the main owners of H&M. Since 2013, the family has donated SEK 1.1 billion (USD 154 million, EUR 123 million). For further information, please visit www.globalchangeaward.com.

FOR QUESTIONS, PLEASE CONTACT:
Malin Bjorne
PR & Communications responsible
H&M Foundation
Malin.bjorne@hm.com

+46 (0)70 796 39 75

Source: H&M