Liverpool FC footballer Daniel Sturridge delivered £500 worth of PE and outdoor equipment to Flintshire school through Sainsbury’s Active Kids

Liverpool FC footballer Daniel Sturridge delivered £500 worth of PE and outdoor equipment to Flintshire school through Sainsbury’s Active Kids

 

London, 2017-May-17 — /EPR Retail News/ — Liverpool FC and England footballer, Daniel Sturridge, has teamed up with Sainsbury’s to surprise children in Flintshire after thieves broke into their school during the Easter holiday and stole hundreds of pounds worth of PE and outdoor equipment.

On Monday 8 May, Sturridge visited St Winefride’s Catholic Primary School, in Holywell, to deliver £500 worth of PE and outdoor equipment which was donated through Sainsbury’s Active Kids. The donation will replace kit that was stolen from two storage units at the school in April and was organised by colleagues from Sainsbury’s in Flint.

The Liverpool and England hero surprised the children, who believed they were having an ordinary PE lesson, by turning up with armfuls of equipment including footballs, tennis rackets and space hoppers. The kids were stunned as Sturridge appeared in the assembly hall with colleagues from the nearby Sainsbury’s store in Flint. The Liverpool striker answered questions from the children before heading to the playing field for a PE lesson with the school’s football team where he cheered on the children and shared his skills on the pitch – including his iconic ‘Daniel Sturridge dance’.

He also took time out of his busy schedule to meet four-year-old Alfie Edwards whose parents originally got in touch with Sainsbury’s to ask for help when the theft took place. Alfie chatted to Sturridge before being presented with a signed football, which his Dad described as ‘a dream come true’.

Daniel Sturridge, Active Kids ambassador for Sainsbury’s, said: “It was great to head back to school to surprise the children at St Winefride’s with their new equipment and have a kick about with some potential future football stars. When I found out about the break in I was really keen to help out and put a smile back on the faces of the children and staff.

“I love being part of the Active Kids scheme helping encourage children to eat well, move well and live well. I’d urge everyone to hand in their Active Kids vouchers to registered schools and clubs in their local area before 30 June so we can help to get even more children involved in sports and exercise.”

Sian Jones-Evans, Head Teacher at St Winefride’s Catholic Primary School, added: “When some of the parents got in touch with Sainsbury’s to explain that our equipment had been stolen, we hoped they may be able to give us a couple of footballs and outdoor toys. But we were completely overwhelmed when they said they’d be donating £500 worth of Active Kids kit – and having the equipment delivered by Daniel was a tremendous surprise.

“Daniel is such an inspiration and all of the children and staff loved having him here. He’s certainly got them excited about health and exercise.

“Overall we’re really grateful to Sainsbury’s for all of their support. The Active Kids scheme has already helped us to teach hundreds of children how to lead a healthier and more active lifestyle and with our new kit we can continue to inspire children to be involved in sport.”

Anna Harland, Head of Corporate Responsibility & Society for Sainsbury’s, said: “We were really disappointed to hear about the burglary at St Winefride’s Catholic Primary School over Easter and we wanted to do something to help. We hope that a surprise visit from Daniel and some new Sainsbury’s Active Kids equipment has gone some way to encourage the kids to continue living healthy and active lifestyles.”

The 2017 Active Kids voucher collection scheme ran until 2 May. Customers received one voucher for every £10 spent in supermarkets and one voucher for every £5 spent in convenience stores. Since the scheme began, schools in Wales have received over £3.6 million worth of equipment.

Sturridge is one of four Active Kids Ambassadors. Fresh from a record-breaking season with Liverpool FC, he continued to support the scheme in 2017 and is now encouraging Sainsbury’s shoppers to hand in their vouchers which can redeemed by registered schools and groups in exchange for sports and cooking equipment and experiences.

Over the years the Active Kids scheme has grown and expanded to help inspire healthy eating for children and includes items of cooking equipment to get them involved. There is also a range of free cooking and nutrition toolkits – endorsed by the British Nutrition Foundation, which are available to teachers to help children learn about a balanced diet. Since the scheme launched in 2005, over £170 million worth of equipment and experiences has been handed over to registered schools, groups and clubs across the UK.

To see what happened when Daniel Sturridge suprised the pupils please visit https://www.youtube.com/watch?v=kEME2yJT0N0 and for more information on the Active Kids scheme go to https://activekids.sainsburys.co.uk/.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury’s

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Sainsbury’s kicks off this year’s Active Kids programme to encourage children to eat well and exercise more

Sainsbury’s kicks off this year’s Active Kids programme to encourage children to eat well and exercise more

 

London, 2017-Feb-01 — /EPR Retail News/ — Skipping meals (19%) and cutting out food groups (43%) are both factors which 11-14 year olds believe can contribute towards leading a healthy lifestyle. In addition, when looking at how to make their lifestyles healthier, they do not consider limiting the amount of fast food (21%), fried food (58%) or sweets and chocolate (23%) they eat.

  • While 84% of 11-14yrs olds believe being healthy is important and 69% think they are already healthy, their lifestyle choices indicate that in reality they are not doing enough to stay healthy
  • Over one fifth refer to social media, YouTube stars and bloggers to find information on healthy eating
  • 41% of kids believe they should ‘probably do more’ when it comes to exercise
  • 43% of kids think that cutting out a food group will lead to a healthy lifestyle

The findings come from a Sainsbury’s report which launched today (31 January 2017) in line with the start of this year’s Active Kids programme, in a bid to encourage children to eat well and exercise more.

Sainsbury’s polled 2,000 11-14 year olds to find out more about their attitudes towards health, nutrition and fitness, and the findings revealed that 84% of young people do believe that being healthy is important and 69% also think their lifestyle is healthy. These youngsters know it’s important to maintain a balanced diet (95%), eat their 5-a-day (95%), have an hour of exercise a day (93%), get enough sleep (91%) and drink 6-8 glasses of water (87%). However, despite this, 11-14 year olds rarely put this into practice, with the most concerning results including:

  • Nearly three quarters (75%) do not limit the amount of sweets or chocolate they eat
  • Over half (58%) will only occasionally or never limit their intake of fried food
  • Over a quarter of children (27%) have a fizzy drink with their evening meal

The research also found that over one fifth (21%) of young people refer to social media, YouTube stars, bloggers and online forums to find information on healthy eating. As vloggers, Instagrammers and other social media “stars” are often not qualified experts in nutrition and their advice is not monitored, it can be potentially misleading or simply wrong. It is therefore not surprising that so many young people are skipping meals, eating fast food and cutting out food groups, and those statistics increase significantly when it comes to social media users (from 43% to 50% when looking at whether cutting out a food group can lead to a healthy lifestyle).

Furthermore, when it comes to exercise the report found that surprisingly 81% of those polled enjoy being active with girls being motivated by looking good (31%) and boys by celebrities and sports stars (28%). However, despite the positive attitude, 28% do not exercise for an hour or more a day outside of their compulsory sessions at school and find barriers such as bad weather (43%) and not being good at sport (26%) stop them doing more.

Rachel Carrington, Sainsbury’s Active Kids Manager, said “The 11-14 year old period is the time when children make the transition from primary to secondary school and have more freedom to make their own decisions about what they eat and the exercise they do. We commissioned this report to delve into the current issues surrounding young people’s health and fitness so we can continue to evolve our Active Kids programme to address the pressure points facing children and young teens today. Our ambition is to equip young people with the knowledge and support to make changes that allow them to eat well and live well both now and in the future. It’s clear from the findings that we must find solutions to ensure these trends do not become the new normal in society.”

The Sainsbury’s Active Kids voucher collection scheme, now in its thirteenth year, kicks off this month and is a long standing programme which donates millions of pounds worth of equipment and experiences to UK schools and kids’ clubs. So far the scheme has invested £170 million and recruited ambassadors from the world of health and fitness such as footballer Daniel Sturridge and Paralympian Jonnie Peacock, to promote a healthier way of life.

Talking about the programme, England and Liverpool striker Daniel Sturridge said: “Encouraging children to participate in sport and to educate them about eating well is a real passion of mine. I helped in the kitchen from a young age and my dad and uncles were professional footballers so they taught me about the nutrition required for a professional athlete to perform at their best.”

As part of Sainsbury’s’ role to promote healthy living the brand will be working with businesses and public organisations to empower young people. From giving a greater availability of sports and facilities outside of school to ensuring responsible product promotion and clearer labelling and portion size guidelines, there is plenty that can be done help shift the dial when it comes to children’s current and future state of health.

Press Enquiries:
press_office@sainsburys.co.uk
020 7695 7295.

Source: Sainsbury

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English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

LONDON, 2014-10-29— /EPR Retail News/ — England and Liverpool star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Sturridge will be the face of several initiatives including Active Kids, to encourage children of all ages and abilities to lead healthier, more active lifestyles.

The rising star of English football will front a variety of Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet. He joins fellow Sainsbury’s ambassadors, London 2012 Paralympic Gold Medallists Ellie Simmonds and Jonnie Peacock, to star in Sainsbury’s Active Kids 2015 campaign, launching in the New Year.

In addition to fronting Sainsbury’s famous Active Kids voucher collection scheme – which has brought over £150 million pounds worth of equipment and experiences to schools and organisations across the UK since 2005 – Sturridge will also help support a range of the brand’s wider healthy lifestyle partnerships including Sport Relief, the Sainsbury’s School Games and Sainsbury’s Summer Series with British Athletics.

New Sainsbury’s ambassador Daniel Sturridge said: “Encouraging children to be active and enjoy sport is a real passion of mine. I’m proud to be partnering with Sainsbury’s to give children all over the country the opportunity to lead healthier lifestyles. I remember the launch of Active Kids in my school and the difference it made to our PE lessons and look forward to seeing even more children benefit from it.”

Tara Hewitt, Sainsbury’s Head of Sponsorship, added: “We’re thrilled to have signed Daniel, admired by parents and kids alike, he’s the perfect choice to help us inspire a new generation. Our ambassadors are a key part of our commitment to get 20 million kids active by 2020 and make a positive difference in the communities we serve.”

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English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet

English football star Daniel Sturridge will be the face of several Sainsbury’s programmes aimed at inspiring children to take part in sport and eat a healthy diet