Giant Food, the Baltimore Ravens, P&G, Dannon, and Marva Maid Dairy support the nation’s largest in-school nutrition and physical activity program Fuel Up to Play 60

Landover, Md., 2015-10-12 — /EPR Retail News/ — Giant Food, the Baltimore Ravens, P&G, Dannon, and Marva Maid Dairy, are teaming for a third year to support the National Dairy Council and the NFL’s Fuel Up to Play 60 program. Fuel Up to Play 60, the nation’s largest in-school nutrition and physical activity program, was founded under the leadership of America’s dairy farmers through a relationship with the National Football League. The program is in more than 73,000 schools nationwide and helps over 38 million students make better food choices by selecting nutritious options such as low-fat and fat-free dairy products, fruits, vegetables and whole grains.

This year, Giant, Marva Maid, P&G, and Dannon will provide $50,000 in grants to qualifying local schools as a part of the Fuel Up to Play 60 promotion. Portions of the grants will be distributed to schools throughout the Mid-Atlantic region that are making positive changes through their participation in Fuel Up to Play 60.

In addition to supporting the Fuel Up to Play 60 program with a grant donation, Giant stores in the Virginia, Maryland, Delaware, and Washington, D.C. markets will offer consumers the chance to win a set of 4 tickets to a local NFL game via a “text to win” sweepstakes. This promotion will run from October 1 – November 30, 2015 and winners will be selected December 1, 2015.

This program began in 2013, when Giant Food and the Maryland & Virginia Milk Producers Cooperative provided $25,000 in grants to local schools through Fuel Up to Play 60, providing funds for students to make healthy and meaningful changes in their communities. To learn more about the Fuel Up to Play 60 program or to join the movement, please visit www.FuelUpToPlay60.com.

About Giant Food
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide 88 million meals. For more information on Giant, visit giantfood.com

About Maryland & Virginia Cooperative Association
Owned and operated by 1,500 dairy farm families from Pennsylvania to Florida, Maryland & Virginia is a milk marketing and processing cooperative providing consumers throughout the Mid- Atlantic and Southeastern U.S. with fresh milk and dairy products. Maryland & Virginia owns and operates two fluid processing plants; Marva Maid of Newport News, Va. and Marva Maid of Landover, Md.; two manufacturing plants, one in Laurel, Md. and Valley Milk in Strasburg, Va.; and an equipment warehouse business in Frederick, Md.

About Dannon
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com

for the latest news and information about P&G and its brands.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low- fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

Contact:
Jamie Miller
(301) 341-8776
jmiller@giantfood.com

Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide

New Evolution Fresh Greek Yogurts, Inspired by Dannon, are Crafted with Simple Ingredients to Attract Customers to the $7 Billion Yogurt Category*

SEATTLE and WHITE PLAINS, NY, 2015-7-31 — /EPR Retail News/ — Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are now available at thousands of grocery stores nationwide. These yogurts were created by Dannon, the leading maker of yogurt in the U.S., and Starbucks-owned Evolution Fresh (NASDAQ:SBUX), a market leader in cold-pressed, High Pressure Processed (HPP) juice.

The vibrant flavors of real fruit, delicious without artificial sweeteners or unrecognizable additives, served as the foundation for the new yogurts, which let the simple ingredients shine. Now available in thousands of grocery locations nationwide, these new yogurts are unlike others in the category. They are an exciting addition to the current Evolution Fresh family of cold-pressed ready-to-drink juices and smoothies and represent the next step in the Evolution Fresh and Dannon collaboration which began with the launch of yogurt parfaits and handcrafted smoothies in Starbucks® stores this spring.

“Consumers seek foods that contain more recognizable ingredients and also fewer of them,” said Jeffery Rothman, Vice President of Marketing & Innovation for Dannon. “The new Evolution Fresh Fruit on the Bottom Greek Yogurts are made with no artificial flavors, sweeteners or preservatives and include simple ingredients such as nonfat milk and fruit lightly sweetened with agave.”

“Starbucks customer response to the Evolution Fresh Greek Yogurt Parfaits, Inspired by Dannon, in our retail stores have been very positive,” said Jeff Hansberry, president Evolution Fresh.  “Now, with our new line available at grocery stores, shoppers can stock their own refrigerators with our delicious, wholesome yogurt.”

The new grocery products are the result of Evolution Fresh and Dannon’s continued collaboration to make delicious and simply designed yogurts more widely accessible. The two companies worked together to create a proprietary high-quality Greek nonfat yogurt that is the perfect canvas to let real fruit shine through without any added flavors, artificial sweeteners or preservatives. Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are made with easily recognizable ingredients that consumers can feel good about. Each 5.3 oz. single-serve yogurt contains active yogurt cultures, at least 11 grams of protein and only 120 calories.

The four new varieties include:

  • Blueberry Greek Nonfat Yogurt: Mild, creamy yogurt paired with sweet blueberries
  • Black Cherry Greek Nonfat Yogurt: Mild, creamy yogurt with chunks of rich black cherry
  • Raspberry Blackberry Greek Nonfat Yogurt: Mild, creamy yogurt over tart raspberries paired with juicy blackberries
  • Pineapple Passion Fruit Greek Nonfat Yogurt: Mild, creamy yogurt with tropical pineapple chunks and passion fruit juice

The yogurts are available now at grocery stores nationwide with a suggested retail price of $1.69 per single-serve cup. For nutritional information, visit http://www.evolutionfresh.com/yogurt.

*Danone 2013 http://www.danone.com/en/danone13focus/united-states/

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available nationally in premium grocery stores, natural food stores, Starbucks® retail stores, and in the three company-operated Evolution Fresh™ retail locations. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit evolutionfresh.com.

About Dannon
Headquartered in White Plains, New York, Dannon makes more than 200 different styles flavors and sizes of cultured refrigerated and frozen dairy food in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, to serve the diverse needs of its retail and foodservice customers. Dannon’s mission is to bring health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.

For more information on this news release, contact us.

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Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide

Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide