Dunkin’ Donuts again tops Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year

Dunkin’ Donuts again tops Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year

 

CANTON, MA, 2018-Feb-01 — /EPR Retail News/ — Dunkin’ Donuts can now boast an impressive dozen in customer loyalty. For the 12th consecutive year, Brand Keys has honored Dunkin’ Donuts as a coffee leader in providing guests with a superior customer experience. According to the 2018 Brand Keys Customer Loyalty Engagement Index®, Dunkin’ Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category. Dunkin’ Donuts was also named a #1 brand for customer loyalty in the packaged coffee category for the sixth straight year.

Brand Keys’ 23rd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and loyalty research consultancy, paints a picture of the category drivers that drive in-market behavior and engender loyalty, identifying brands that are best able to engage consumers by meeting or exceeding their expectations. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors by “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

According to David Hoffmann, President of Dunkin’ Donuts U.S. and Canada, “In support of our goal to be America’s most loved beverage-led, on-the-go brand, we maintain an unrelenting focus on coffee excellence, convenience, speed and restaurant excellence. We are delighted that our guests have recognized our efforts and are proud to be honored by Brand Keys as a #1 brand in earning customer loyalty for 12 years running. We have exciting plans for our brand in 2018, including new coffee choices and technology innovations to make running on Dunkin’ better than ever, and we look forward to continuing to delight customers with exceptional service each and every day.”

“Brand Keys congratulates Dunkin’ Donuts for its 12th year in a row being acknowledged by consumers as #1 in the out-of-home coffee category. That’s a tremendous feat given the rapid changes in consumer tastes, category values, and customer-experience expectations,” said Robert Passikoff, founder and president, Brand Keys. “These changes have altered the way brands need to deliver against exceptionally high expectations and, once again, Dunkin’ has done just that. The bottom line: customers expect the best, and Dunkin’ has delivered just that.”

Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods, selling approximately 2 billion cups of hot and iced coffee and espresso-based beverages per year. The brand’s coffee lineup includes hot and iced coffees, Cold Brew coffee, lattes, macchiatos and Frozen Dunkin’ Coffee. Dunkin’ Donuts’ packaged coffee is also available at participating Dunkin’ Donuts restaurants in a 16-oz. bag for brewing at home, in flavors such as Original Blend, Dunkin’ Decaf® and Rainforest Alliance Certified™ Dark Roast.

Dunkin’ Donuts continues to reward loyal customers through its DD Perks Rewards Program, which has surpassed seven million members and remains one of the fastest growing loyalty programs in the quick service restaurant industry. With DD Perks, guests already earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday.

DD Perks members can also use On-the-Go Mobile Ordering, giving them an opportunity to order ahead and speed pass the line in-store. With On-the-Go Mobile Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru.

To enroll in DD Perks, download the Dunkin’ Mobile App or visit www.DDPerks.com. To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or subscribe to the Dunkin’ Donuts blog to receive notifications at https://news.dunkindonuts.com/blog.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,400 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

MEDIA CONTACT:
Justin Drake
Phone: 781-737-5200
Email: justin.drake@dunkinbrands.com

Source: Dunkin’ Donuts

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Dunkin’ Donuts names Tony Weisman as U.S. Chief Marketing Officer

Dunkin’ Donuts names Tony Weisman as U.S. Chief Marketing Officer

Tony Weisman brings nearly three decades of brand marketing experience to the company

CANTON, MA, 2017-Sep-07 — /EPR Retail News/ — Dunkin’ Donuts today announced the appointment of marketing veteran Tony Weisman, 57, to the position of U.S. Chief Marketing Officer (CMO). Weisman, formerly the North American CEO of DigitasLBi, a global digital agency network, will officially join the company in late September. Weisman will report directly to David Hoffmann, President, Dunkin’ Donuts U.S., and will serve on the Dunkin’ Brands Leadership Team.

“Tony is a highly-experienced, much-admired business leader with a proven track record of building global brands. Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin’ Donuts, having led the work on our account at Digitas for the past six years,” said David Hoffmann. “With his transformative, data-driven approach to marketing, extensive digital acumen and ability to build and inspire teams, we’re confident that he is the right leader to take our brand to the next level.”

As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will be responsible for developing and executing strategies that build Dunkin’ Donuts’ position as a leading coffee and beverage brand for today’s time-strapped, on-the-go consumer and will partner closely with the operations team to drive sales.

“I have been a passionate Dunkin’ Donuts consumer for my entire life, and I couldn’t pass up the incredible opportunity to join the brand,” said Tony Weisman. “It was a tremendous honor to be part of the Digitas and Publicis teams for the last decade, but at this stage in my career I wanted the chance to build a brand on the client side, especially a brand I know and love. This is an exciting and important time in the Dunkin’ Donuts journey, and I look forward to working with the entire Dunkin’ Donuts team and franchise community to make this terrific brand even stronger.”

Weisman brings nearly three decades of advertising and marketing experience to Dunkin’ Donuts. Since 2007, he helped guide the digital transformation of leading global companies through his senior management positions at DigitasLBi, where he most recently served as the Chief Executive Officer of North America and was a member of the Digitas Global Executive Board. Prior to DigitasLBi, Weisman served as Chief Marketing Officer at Draft Worldwide. He also spent 19 years at Leo Burnett in various management and other related positions leading global consumer accounts, including General Motors, Procter & Gamble, Reebok International and McDonald’s Corporation, where he was part of the team that created the iconic series of spots starring NBA greats Larry Bird and Michael Jordan, which popularized the saying, “Nothing But Net.”

“I would like to deeply thank Tony for his invaluable contribution to Publicis Groupe’s success in the U.S. over the years. We will definitely miss him but we look forward to continuing to work together in new ways as he takes on his exciting new role at Dunkin’ Donuts,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “I am convinced that Tony’s vision and considerable experience will be a fantastic asset to Dunkin’ Donuts, and we look forward to our continued partnership.”

Weisman is the recipient of numerous awards, including the Chicago Advertising Federation’s Silver Medal for Lifetime Achievement. He is also a member of several Boards including Chicago Public Radio, the American Association of Advertising Agencies (Chicago Chapter), Off The Street Club and Chicago TechWeek. Mr. Weisman earned a B.A. in political science from Brown University.

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About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,300 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

SOURCE: Baskin-Robbins

MEDIA CONTACT

Michelle King
Phone: 781-737-5200

Dunkin’ Brands Group announces the promotion of five executives

CANTON, MA, 2017-Feb-25 — /EPR Retail News/ — Dunkin’ Brands Group, Inc., (Nasdaq: DNKN), the parent company of Dunkin’ Donuts and Baskin-Robbins, today (February 23, 2017) announced the promotions of five executives. Grant Benson has been promoted to Senior Vice President, Franchising and Development, Dunkin’ Brands; Amanda Helming has been promoted to Vice President, Dunkin’ Donuts U.S. Brand Marketing and Pricing; Santhosh Kumar has been promoted to Dunkin’ Brands’ Vice President, Enterprise Infrastructure, Data Security and Privacy; Mark Youngworth has been promoted to Vice President, International Brand Marketing & Digital Communications; and Jeremy Biser has been promoted to Vice President, International Operating Systems, Learning, Food Safety & Equipment.

A 31-year veteran of Dunkin’ Brands, Mr. Benson has held a variety of positions at the company in operations, restaurant development, franchising and business development. In his newly expanded role, he will lead restaurant franchising and development for both the Dunkin’ Donuts and Baskin-Robbins brands in the U.S., helping it maintain its position as one of the fastest growing companies by unit count in the quick-service restaurant industry. Mr. Benson reports to David Hoffmann, President, Dunkin’ Donuts U.S. and Canada.

In her new role, Ms. Helming will oversee overall Dunkin’ Donuts brand strategy and category management for both beverages and food, while continuing to lead the Pricing Strategy & Analytics team. In her nearly five years at Dunkin’ Brands, she helped build the company’s Insights organization as Senior Director – Global Consumer Insights & Pricing, and also served as Director – Brand Marketing & Strategic Initiatives for Dunkin’ Donuts U.S. Her experience also includes positions in management and strategy with General Mills, Disney and ESPN Media Networks. Ms. Helming will report to Chris Fuqua, Dunkin’ Donuts’ Senior Vice President of Brand Marketing, Global Consumer Insights and Product Innovation.

A 16-year veteran of Dunkin’ Brands, Mr. Kumar has held a variety of leadership positions in the company’s Information Technology and Services organization, most recently as Senior Director of IT, Infrastructure, Information Security/Privacy and Electronic Payments. Mr. Kumar has been responsible for leading and directing the overall architecture, deployment and physical operation and performance of Dunkin’ Brands’ global data security, privacy and payment initiatives and processes.  He reports to Jack Clare, Chief Information & Strategy Officer at Dunkin’ Brands.

Mr. Youngworth has led all aspects of brand marketing and consumer engagement for both the Dunkin’ Donuts and Baskin-Robbins brands outside of the U.S. and Canada. In addition to his work to reposition the Baskin-Robbins and Dunkin’ Donuts brands internationally, he and his team have also expanded the company’s digital marketing capabilities. Mr. Youngworth reports to Bill Mitchell, President of Dunkin’ Brands International.

Mr. Biser has played a key role in increasing Dunkin’ Brands’ operational consistency and business standards internationally. In addition to his current responsibilities, he is also assuming oversight of the International Field Learning team. Mr. Biser will also report to Bill Mitchell, President of Dunkin’ Brands International.

“We are pleased to announce the well-deserved promotions of Grant, Amanda, Santhosh, Jeremy and Mark. All of have made vital contributions to our organization in areas that are critical for our franchisees and our guests, and they will each play an important role in Dunkin’ Brands’ continued growth and success, both in the U.S. and around the world,” said Nigel Travis, Dunkin’ Brands’ Chairman and Chief Executive Officer.

About Dunkin’ Brands Group, Inc.

With more than 20,000 points of distribution in more than 60 countries worldwide, Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) is one of the world’s leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the fourth quarter 2016, Dunkin’ Brands’ 100 percent franchised business model included more than 12,200 Dunkin’ Donuts restaurants and more than 7,800 Baskin-Robbins restaurants. Dunkin’ Brands Group, Inc. is headquartered in Canton, Mass.

Contact:

Name: Justin Drake
Phone: 781-737-5200
Email:press@dunkinbrands.com

Source: Dunkin’ Donuts

Dunkin’ Brands Group announces the appointment of David Hoffmann as president of Dunkin’ Donuts U.S. and Canada

CANTON, MA, 2016-Sep-24 — /EPR Retail News/ — Dunkin’ Brands Group, Inc., (Nasdaq: DNKN), the parent company of Dunkin’ Donuts and Baskin-Robbins, today (Sept. 22, 2016) announced that David Hoffmann, 48, has been named president of Dunkin’ Donuts U.S. and Canada, effective October 3, 2016. He will report to Nigel Travis, Dunkin’ Brands Chairman and CEO, and will serve on the Dunkin’ Brands Leadership Team. Mr. Hoffmann joins Dunkin’ Brands after 22 years with McDonald’s Corporation, where he most recently served as President, High Growth Markets, which includes China, South Korea, Russia and several additional European markets.

Mr. Hoffmann replaces Paul Twohig who, as previously announced, is retiring and will stay with the company through the end of the first quarter 2017 to ensure a smooth transition. In his new position, Mr. Hoffmann will be responsible for Dunkin’ Donuts operations and marketing in the U.S. and Canada, as well as global franchising and store development for both Dunkin’ Donuts and Baskin-Robbins.

“Dave is a proven leader with a wealth of quick service restaurant and franchising experience, and a solid track record of delivering growth in a wide range of economic and competitive environments. His financial and industry expertise, combined with his strong talent development skills and experience using digital technologies to enhance the restaurant experience, makes him uniquely positioned to help accelerate Dunkin’ Donuts’ strategic expansion in the U.S.,” said Travis. “His appointment also further solidifies our Leadership Team and supports our succession planning efforts as we work to position the company for long-term growth. We are delighted to welcome Dave to the Dunkin’ Brands team.”

Mr. Hoffmann began his career with McDonald’s as a crew member while in high school and later re-joined the company, post M.B.A., through its management training program. After holding a series of field operations positions, Mr. Hoffmann moved to the corporate office where he held leadership positions in numerous key functions including strategy and insights, development, training, operations and supply chain. Since 2008, when he was named vice president of strategy and franchising in Japan, Mr. Hoffmann has held general management positions covering a wide range of international markets including Asia Pacific, the Middle East and Africa, most recently adding several European markets to his portfolio as President, High Growth Markets. Prior to McDonald’s, Mr. Hoffmann  worked for Arthur Andersen.

“I am honored to be joining Dunkin’ Brands at this exciting time in its growth trajectory,” said Hoffmann. “Dunkin’ Donuts is a great consumer brand and has tremendous development opportunities. I look forward to working with the Leadership Team, the community of franchisees and the brand’s talented employees to deliver on the strategic plans designed to drive Dunkin’ Donuts’ continued growth.”

Mr. Hoffmann earned a B.S. in accounting from Indiana University and an M.B.A. from the University of Chicago.

About Dunkin’ Brands Group, Inc.

With more than 19,000 points of distribution in more than 60 countries worldwide, Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) is one of the world’s leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the second quarter 2016, Dunkin’ Brands’ nearly 100 percent franchised business model included more than 11,900 Dunkin’ Donuts restaurants and more than 7,700 Baskin-Robbins restaurants. Dunkin’ Brands Group, Inc. is headquartered in Canton, Mass.

CONTACT INFORMATION:

Name: Michelle King
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Dunkin’ Brands Group