PARIS, 2015-8-25— /EPR Retail News/ — Benefit teamed up with irreverently whimsical photographer David LaChapelle to create the launch campaign for new colorful shades of its iconic They’re Real mascara and eyeliner. The glamorous, offbeat campaign connects perfectly with Benefit’s tongue-in-cheek ethos.
Lighthearted humor has always been the cornerstone of Benefit Cosmetics, which champions beauty that brings…