- Van Heusen launches men’s dress shirt designed with adaptive technology that eliminates traditional buttons
NEW YORK, 2016-Sep-28 — /EPR Retail News/ — PVH Corp. [NYSE:PVH], the owner of the Van Heusen brand, today (Sep. 27, 2016) announced the launch of the Van Heusen men’s dress shirt designed with MagnaClickTMadaptive technology from MagnaReady LLC that eliminates traditional buttons. Shirts will be available this fall at select retailers, including Belk, JCPenney and Kohl’s, both in stores and online, as well as on Amazon.com. This marks the first time these major retailers will carry adaptive clothing in stores.
Hidden inside the front placket and cuffs of the dress shirt are powerful magnets that connect together to ensure a secure closure leveraging stress free technology by MagnaReady LLC. Decorative buttons grace the shirt where functioning buttons would ordinarily appear for an authentic, crisp professional appearance. The high quality dress shirts are wrinkle free, stain resistant and designed with barrel cuffs.
“We are extremely proud to launch the Van Heusen dress shirt featuring MagnaClickTM technology,” said David Sirkin, President, The Dress Furnishings Group at PVH Corp. “We believe this is a game-changing product that offers a stylish, high quality solution for consumers with limited dexterity or those seeking an alternative to buttons.”
“I am overjoyed to know that our technology will provide an adaptive solution for so many people thanks to our partnership with PVH for Van Heusen dress shirts,” said Maura Horton, CEO of MagnaReady LLC. “This is truly a major milestone for retailers to carry adaptive clothing at national chains and help this underserved market.”
About PVH Corp.
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.
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Source: PVH Corp.