Posted on September 28, 2016 by Retail News Editor

Van Heusen launches men’s dress shirt designed with adaptive technology that eliminates traditional buttons

: Van Heusen launches men’s dress shirt designed with adaptive technology that eliminates traditional buttons

NEW YORK, 2016-Sep-28 — /EPR Retail News/ — PVH Corp. [NYSE:PVH], the owner of the Van Heusen brand, today (Sep. 27, 2016) announced the launch of the Van Heusen men’s dress shirt designed with MagnaClickTMadaptive technology from MagnaReady LLC that eliminates traditional buttons. Shirts will be available this fall at select retailers, including Belk, JCPenney and Kohl’s, both in stores and online, as well as on Amazon.com. This marks the first time these major retailers will carry adaptive clothing in stores.

Hidden inside the front placket and cuffs of the dress shirt are powerful magnets that connect together to ensure a secure closure leveraging stress free technology by MagnaReady LLC. Decorative buttons grace the shirt where functioning buttons would ordinarily appear for an authentic, crisp professional appearance. The high quality dress shirts are wrinkle free, stain resistant and designed with barrel cuffs.

“We are extremely proud to launch the Van Heusen dress shirt featuring MagnaClickTM technology,” said David Sirkin, President, The Dress Furnishings Group at PVH Corp. “We believe this is a game-changing product that offers a stylish, high quality solution for consumers with limited dexterity or those seeking an alternative to buttons.”

“I am overjoyed to know that our technology will provide an adaptive solution for so many people thanks to our partnership with PVH for Van Heusen dress shirts,” said Maura Horton, CEO of MagnaReady LLC. “This is truly a major milestone for retailers to carry adaptive clothing at national chains and help this underserved market.”

About PVH Corp.

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.

Media / Investors:
Dana Perlman
212-381-3502
Treasurer, Senior Vice President
Business Development and Investor Relations
communications@pvh.com

Source: PVH Corp.

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Posted on September 18, 2015 by EPR Retail News Editors

PVH: Van Heusen launches the Flex Collar men’s dress-shirt designed with exclusive technology

NEW YORK, 2015-9-18 — /EPR Retail News/ — PVH Corp. (NYSE:PVH), the owner of the Van Heusen brand, today announced the launch of the Flex Collarmen’s dress-shirt designed with exclusive technology to provide men with an additional half inch of expanding collar comfort without wrinkling or compromising the collar structure.

“We believe the Flex Collarshirt will be a game changer within the dress shirt category and are extremely proud to bring this shirt to consumers across the country,” said David Sirkin, President of Dress Shirts atPVH Corp. “The Van Heusenbrand has been known for bringing innovation to dress shirts for almost 100 years and we are committed to continuing to do so.”

In development for nearly two years, the Flex Collarshirt, developed in partnership with Talon International, Inc. utilizes Talon’s proprietary TekFitstretch technology, which transforms an otherwise non-stretchable fabric into a fabric with the ability to stretch and recover without compromising the style, look or feel of the garment.

A comprehensive 360-degree marketing campaign will support the launch of theVan Heusen Flex Collar shirt this fall and is anchored by a national commercial highlighting iconic tight collar moments from classic movies to popular TV shows. The spot will premiere on CBS Sunday, September 20^th during the 1pm (EST) national football broadcast. Further, as a long-time sponsor of the New York Giants, Van Heusen will unveil branded in-stadium creative and various digital shorts shot at MetLife Stadium starring running back Rashad Jennings, guard Justin Pugh, center Weston Richburg, linebacker Devon Kennard, defensive tackle Jonathan Hankins and New York Giants’ legend Jessie Armstead. The unique and humorous videos showcase the players in situations where extra space equals more comfort and will be shown on local New Yorkmedia and across the brand’s social media channels.

Longtime Van Heusen spokesmen, Steve Young and Jerry Rice, along with fellow gridiron great, Merril Hoge, will be leveraged in the print and online elements of the campaign. Fans can watch the campaign come to life across Facebook, Instagram, Twitter and can follow and join the conversation using the dedicated hashtag – #FlexCollar.

Van Heusen Flex Collar shirts are available now at key retailers including JCPenney, Kohl’s, and Macy’s.

About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW,Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene,Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Kors, Sean John,Chaps and Ike Behar.

Source: PVH Corp.

Media:
UEG for Van Heusen
Matt McCullough, 212-642-7706
matt.mccullough@uegworldwide.com
or
Investor:
Dana Perlman, 212-381-3502
Treasurer, Senior Vice President
Business Development and Investor Relations

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PVH: Van Heusen launches the Flex Collar men’s dress-shirt designed with exclusive technology