London, 2016-Aug-02 — /EPR Retail News/ — The popular trend of sportswear worn as regular every day wear – known as ‘athleisure’ – is coming to more than 170 Sainsbury’s stores this week (7 August).
The Tu athleisure range will also be available online and is an example of Sainsbury’s driving forward with its strategy to grow its non-food business, maximise retail space and offer customers great choice across quality products that are great value.
Athleisure is the growing trend for people to wear activewear and sport-inspired fashion throughout the day and it can be seen in cafes and on the school run, as well as in the gym. The market is estimated to be worth $194bn worldwide*, and is growing in importance as the boundaries between workplace, home and leisure pursuits are increasingly blurred. Launched just in time for the Summer of Sport, Sainsbury’s ‘athleisure’ range has doubled in size and will appeal to anyone who wants to embrace a healthier, more active lifestyle, as well as to those who just want to look good.
James Brown, Director of Non-Food Trading at Sainsbury’s, said: “Men and women of all ages are embracing the concept of more casual dressing. There is definitely a trend towards people wearing sport-inspired fashion throughout the day because it fits in with the way people live their lives these days. We’ve designed our ‘athleisure’ range to be stylish, comfortable and great quality and it’s a growing part of our clothing offer this year because we believe it’s exactly what our customers want to buy.”
“Shopping for clothing in supermarkets has become firmly established, and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share. Over 8 million customers bought clothing from us over the past year and clothing at Sainsbury’s is heading towards a £1bn business. We are now the sixth largest clothing retailer by volume, up from seventh place last year.”
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