Sainsbury’s stores debuts The Tu athleisure range

London, 2016-Aug-02 — /EPR Retail News/ — The popular trend of sportswear worn as regular every day wear – known as ‘athleisure’ – is coming to more than 170 Sainsbury’s stores this week (7 August).

The Tu athleisure range will also be available online and is an example of Sainsbury’s driving forward with its strategy to grow its non-food business, maximise retail space and offer customers great choice across quality products that are great value.

Athleisure is the growing trend for people to wear activewear and sport-inspired fashion throughout the day and it can be seen in cafes and on the school run, as well as in the gym.  The market is estimated to be worth $194bn worldwide*, and is growing in importance as the boundaries between workplace, home and leisure pursuits are increasingly blurred.   Launched just in time for the Summer of Sport, Sainsbury’s ‘athleisure’ range has doubled in size and will appeal to anyone who wants to embrace a healthier, more active lifestyle, as well as to those who just want to look good.

James Brown, Director of Non-Food Trading at Sainsbury’s, said: “Men and women of all ages are embracing the concept of more casual dressing.  There is definitely a trend towards people wearing sport-inspired fashion throughout the day because it fits in with the way people live their lives these days.  We’ve designed our ‘athleisure’ range to be stylish, comfortable and great quality and it’s a growing part of our clothing offer this year because we believe it’s exactly what our customers want to buy.”

“Shopping for clothing in supermarkets has become firmly established, and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share.  Over 8 million customers bought clothing from us over the past year and clothing at Sainsbury’s is heading towards a £1bn business.  We are now the sixth largest clothing retailer by volume, up from seventh place last year.”

For corporate press enquiries please contact:

press_office@sainsburys.co.uk
call 020 7695 7295

###

Sainsbury’s stores debuts The Tu athleisure range
Sainsbury’s stores debuts The Tu athleisure range

 

Source: Sainsbury

Audrey Louise Reynolds debuts her sustainable dyes at Whole Foods Market Williamsburg opening July 26, 2016

BROOKLYN, N.Y., 2016-Jul-20 — /EPR Retail News/ — Dubbed “the fashion world’s artisanal dyer,” by The New York Times, Audrey Louise Reynolds is making her sustainable dyes available for purchase for the first time ever at Whole Foods Market Williamsburg (238 Bedford Ave.), opening Tuesday, July 26, 2016 at 9:00AM. ALR Dyes, which Reynolds’ makes by hand in her Red Hook, Brooklyn studio will come in orange, yellow, pink, grey, and ecru.

“I am overjoyed to be making my natural dyes available to the public,” said Audrey Louise Reynolds, designer and owner of ALR. “It’s a process that I’ve always loved and I’m so excited to see what people create with my colors whether it be families, budding fashion designers or home décor enthusiasts.”

In addition to selling her dyes, Reynolds has created a custom, one-of-a-kind tote bag that will be given away on opening day to the first 250 shoppers at Whole Foods Market Williamsburg. The bags, which are Fair Trade Certified, are unique in their make-up and craftsmanship, with each one treated with sustainable and natural ingredients to soften, texturize and color the recycled cotton. Reynolds begins the process by washing the tote bags with mineral and ocean water. The bags are then hand dyed in rainwater and a mix of ALR pigments. No two will be alike, and their individuality will be further solidified when each one is hand-signed, stamped and numbered by Reynolds herself.

Outside of Whole Foods Market, fans of Reynolds’ designs can find her signature hand-dyed t-shirts available for purchase at any of Bird’s three Brooklyn boutiques. In conjunction with the new store opening, both Bird and Whole Foods Market are committing to donate a percentage of sales to the Brooklyn Public Library. Specifically, 5% of sales from Whole Foods Market Williamsburg and Gowanus on July 26, and all proceeds from sales of a special-edition t-shirt by ALR, available at Bird, will be donated. The partnership will be highlighted with a special book and floral ALR, Whole Foods Market, and Brooklyn Public Library window display at Bird’s Williamsburg location (203 Grand St.).

Contact: 

Michael Sinatra
michael.sinatra@wholefoods.com
551.574.8031 (cell)

Jessica Ventura
jv@sharpthink.com
212.829.0002 ext.104

Source: Whole Foods Market

###

Audrey Louise Reynolds debuts her sustainable dyes at Whole Foods Market Williamsburg opening July 26, 2016

Audrey Louise Reynolds debuts her sustainable dyes at Whole Foods Market Williamsburg opening July 26, 2016