Raley’s launches same-day delivery service in Sacramento

Raley’s extends eCart personalized shopping service to include delivery in Northern California

Fair Oaks, CA, 2017-Nov-15 — /EPR Retail News/ — In an effort to serve the needs of it’s communities, Raley’s is launching the second phase of delivery service through its (eCart) e-commerce platform. The delivery service, which originally launched in August 2017, in Alameda, CA, will allow healthy, fresh and high-quality offerings at affordable prices to be delivered to select zip codes in the Sacramento region.

This larger service area is part of Raley’s commitment tomaking customers’ lives easier by delivering a personalized, time-saving digital shopping experience.  This is the next step in the company’s investment in eCommerce, developed with the purpose of making grocery shopping more convenient for its customers.

“We continue to invest in eCommerce and are excited to launch delivery in Sacramento just in time for the holiday season,” said Deirdre Zimmermann, Head of E-Commerce and Marketing. “We have been aggressive in the development of eCart; analyzing shopping data and customer needs assessments to build our platform to maintain especially high standards for this personalized shopping service.”

All products within eCart fall under the guidelines set by Raley’s recently-launched Shelf Guide program. The one-of-a-kind shelf tag initiative helps customers combat label confusion obstacles. For the Raley’s eCart specifically, Shelf Guide offers a customized, interactive experience, where customers can filter by category and attribute to find the products that meet their personal dietary needs.

Raley’s eCart is unique in that it provides the customized service of a Raley’s personal shopper, who hand picks grocery items in the order. Raley’s currently has 95 Raley’s, Bel Air Market and Nob Hill Foods stores that offer curbside pickup. Now same-day delivery is also offered for an expanding list of zip codes. All customers will receive FREE delivery on their first order.

To learn more about delivery and the zip codes where the service is available, please visit raleys.com/go/delivery. To shop on Raley’s eCart, simply go to www.shop.raleys.com.

For information about our stores, please contact Chelsea Minor, Director of PR and Public Affairs at CMinor1@raleys.com.

Source: Raley’s

Deirdre Zimmermann appointed Senior Vice President, Marketing at Raley’s Family of Fine Stores

Fair Oaks, CA, 2016-01-13 — /EPR Retail News/ — Raley’s Family of Fine Stores has named Deirdre Zimmermann as Senior Vice President, Marketing. In her new role, Deirdre will lead the advertising, marketing and external communications teams to advance the company’s brand.  As the company continues to promote the vision of health and wellness, Deirdre brings new strategies for brand management and attracting new customers.

“Deirdre’s extensive retail experience and unique perspective will ensure Raley’s is an even more customer centric organization focused on offering healthier choices for our customers at an affordable price,” said Keith Knopf, Chief Operating Officer.

With nearly 20 years of retail experience, Deirdre has served as Vice President of Marketing for several specialty retailers, including Brookstone, and most recently White House Black Market.  She moved up in the industry, working both in-house and for ad agencies representing great brands such as Fitigues, Jil Sander, The Field Museum and Talbots.

Deirdre graduated from Barnard College with a Bachelor’s Degree in Art History. She also studied Visual Communications at the Art Institute of Chicago and Photography at International Center of Photography. Deirdre enjoys spending time with her husband of nearly 20 years, and their son. An avid sports enthusiast, Deirdre enjoys running, yoga and swimming.

“I believe a comprehensive customer-centric approach is imperative for acquisition and retention,” said Zimmerman. “Raley’s has a strong brand in California and Nevada and I am excited to bring my marketing expertise to the grocery industry.”

For information about our stores, please contact Chelsea Minor, Director of PR and Public Affairs at CMinor1@raleys.com.

SOURCE: Raley’s Family of Fine Stores

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Deirdre Zimmermann appointed Senior Vice President, Marketing at Raley’s Family of Fine Stores

Deirdre Zimmermann appointed Senior Vice President, Marketing at Raley’s Family of Fine Stores