Del Taco Restaurants announces the addition of its newest premium offering, Queso Blanco

BRAND INTRODUCES NEW QUESO CRUNCH TACO AS FOLLOW UP TO SUCCESSFUL LAUNCH OF THE DEL TACO

Lake Forest, CA, 2017-Aug-31 — /EPR Retail News/ — Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second leading Mexican quick service restaurant* (MQSR), today (August 29, 2017 ) announced the addition of its newest premium offering,Queso Blanco. Made with real cheese, real milk, jalapeños and heavy cream, Del Taco’s smooth and creamyQueso Blanco will be served at the company’s more than 550 restaurants nationwide beginning Thursday, August 31.

“With no artificial colors, flavors or preservatives, Queso Blanco will replace Del Taco’s nacho cheese, a step that aligns with Del Taco’s guest promise to serve quality and flavorful menu items at an unbeatable value,” said Barry Westrum, Del Taco’s Chief Marketing Officer.“With the introduction of the New Queso Crunch Taco, we’ve taken our most successful product introduction – The Del Taco – and wrapped it in a warm flour tortilla filled with Queso,” Westrum adds. “Queso Blanco represents Del Taco’s continued innovation within the premium ingredient space, a strategy that has led to strong results for the brand.”

Combined with Del Taco’sfresh ingredients, such as hand-grated cheddar cheese, handmade pico de gallo, hand-sliced avocado and slow-cooked beans made from scratch, Queso Blanco will be featured in the following menu items:

Queso Crunch Taco: Our Del Taco – acrunchy taco shelllayered with seasoned beef, crisp lettuce, hand-grated cheddar cheese and fresh diced tomatoes – wrapped in a warm flour tortilla with a layer of creamy Queso Blanco in between.
Queso Loaded Nachos: Fresh house-made tortilla chips, loaded with slow-cooked beans made from scratch, creamyQueso Blanco, fresh diced tomatoes, sliced jalapenos, cool sour cream and your choice of seasoned beef, fresh grilled chicken, or fresh grilled carne asada.
Queso Bean Burrito: Slow-cooked beans made from scratch, creamyQueso Blanco and freshly hand-grated cheddar cheese all rolled up in a warm flour tortilla.
Queso Fries: Del Taco’s famous Crinkle-Cut fries smothered in creamyQueso Blanco and topped with fresh hand-grated cheddar cheese.
Chips &Queso Dip: Fresh house-made tortilla chips served with a side of creamyQueso Blanco.

In addition to the menu offerings above, guests can add Queso Blanco to any item for just 50 cents.**
*By number of units
** Price and participation may vary

About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked beans made from scratch, and fresh-grilled marinated chicken and carne asada. The brand’s UnFreshing Believable® campaign further communicates Del Taco’s commitment to provide guests with the best quality and value for their money. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 550 restaurants across 15 states. For more information, visit www.deltaco.com.

Media Contact:
Joshua Levitt
Canvas Blue
949-981-0757
jlevitt@canvasblue.com

Source: Del Taco Restaurants, Inc.

Del Taco Restaurants appoints M. Barry Westrum as Chief Marketing Officer

Lake Forest, CA, 2017-Aug-10 — /EPR Retail News/ — Del Taco Restaurants, Inc. (“Del Taco” or the “Company”), (NASDAQ: TACO), the second largest Mexican-American QSR chain by units in the United States, operating restaurants under the name Del Taco, today (August 9, 2017) announced M. Barry Westrum will join the Company as Chief Marketing Officer. Westrum brings more than 25 years of marketing experience with nationally-recognized brands, including Taco Bell, KFC USA, Long John Silver’s, A&W Restaurants and Dairy Queen. He will be responsible for leading Del Taco’s global marketing strategy, reporting to President and Chief Executive Officer of Del Taco, John D. Cappasola, Jr.

“We are thrilled to welcome Barry to the Del Taco family,” John D. Cappasola, Jr., President and Chief Executive Officer of Del Taco, commented. “Barry is an established brand leader who has deep experience in strengthening brands, enhancing marketing and innovation, and creating strong partnerships with operators and franchisees to build sales and profits. As we look to further embed our QSR+ positioning to continue to drive brand momentum, Barry’s strong track record in our category will be an asset to our leadership team.”“I am excited to join this iconic brand and work with John and this talented management team as they approach their next phase of growth,” said M. Barry Westrum. “Del Taco has had great marketing success to date, which has led to some of the best results in the restaurant category, and I look forward to working with the team to grow the Del Taco brand.”

Prior to joining Del Taco, Westrum held the position of Executive Vice President of Marketing for International Dairy Queen, Inc. (IDQ), a Berkshire Hathaway-owned company. Westrum joined IDQ to lead rapid revenue and profit growth for the 75 year-old brand. Before IDQ, he spent 17 years with Yum! Brands, working his way up from Associate Manager of Field Marketing at Taco Bell Corp. in 1998 to Senior Director of Brand Marketing in 2007. Westrum also held positions as Chief Marketing Officer at KFC USA, Chief Marketing Officer of A&W and Long John Silver’s Restaurants, and Dean of the Yum “Know How and Innovation Center.” He began his career at Tracy-Locke Advertising where he oversaw the Pepsi-Cola account, before joining Frankel & Company where he oversaw Chevron, Vans, Inc. and Nestle Food Company Brands. Westrum holds a Bachelor of Arts degree in Communications and Advertising from California State University, Fullerton.

About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive thru. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked beans made from scratch, and fresh-grilled marinated chicken and carne asada. The brand’s UnFreshing Believable® campaign further communicates Del Taco’s commitment to provide guests with the best quality and value for their money. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 550 restaurants across 15 states. For more information, visit www.deltaco.com.

Media Contact:
Julia Young
(646) 277-1280
julia.young@icrinc.com
publicrelations@deltaco.com

Source: Del Taco Restaurants, Inc.