Del Taco announces newest addition to its Buck and Under Menu — the $1 Queso Chicken Roller

NEW PRODUCT COMBINES TWO GUEST FAVORITES ROLLED INTO ONE

Lake Forest, CA, 2017-Oct-02 — /EPR Retail News/ — Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second leading Mexican quick service restaurant* (MQSR), today announced the addition of its newest Buck and Under Menu item, the Queso Chicken Roller. Priced at just $1, Del Taco’s new Queso Chicken Roller is made with fresh grilled chicken, the company’s new Queso Blanco – which contains no artificial colors, flavors or preservatives – and hand-grated cheddar cheese, all wrapped together in a warm flour tortilla.** It is now available at Del Taco’s more than 550 restaurants nationwide.

“Our Queso Chicken Roller combines two products we know our guests crave – our new Queso Blanco and our popular Chicken Rollers,” said Barry Westrum, Del Taco’s Chief Marketing Officer. “We’re thrilled that our Queso Blanco has been met with such enthusiasm from guests and will continue to look for ways to utilize it across our menu, not only because it’s a premium product, but because our fans across social media are telling us how much they love it.”

In addition to the Queso Chicken Roller, Del Taco recently added three Mini Shakes to its Buck and Under Menu, offering even more variety to an already strong line up of everyday value.

“Not only does our Buck and Under Menu offer unbeatable value in the industry, but it also provides our guests with an assortment of items loaded with bold flavors and fresh ingredients – from Breakfast Tacos to Quesadillas to our CrunchTada® Tostada – from the convenience of a drive thru,” Westrum added.

Queso Blanco is currently available in a variety of menu items including Del Taco’s Queso Crunch Taco, Queso Loaded Nachos, Queso Bean Burrito, Queso Fries and Chips & Queso Dip. Guests can also add Queso Blanco to any item for just 50 cents.**

*By number of units
** Price and participation may vary

About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked beans made from scratch, and fresh-grilled marinated chicken and carne asada. The brand’s UnFreshing Believable® campaign further communicates Del Taco’s commitment to provide guests with the best quality and value for their money. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 550 restaurants across 15 states. For more information, visit www.deltaco.com.

Media Contact
Joshua Levitt
Canvas Blue
949-981-0757
jlevitt@canvasblue.com 

publicrelations@deltaco.com

SOURCE: Del Taco Restaurants, Inc.

 

Del Taco To Expand Presence in Georgia With Franchise Deal

Lake Forest, California, 2017-Apr-17 — /EPR Retail News/ — Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second leading concept in the fast-growing Mexican quick service restaurant (MQSR) category*, is proud to announce a recently signed development agreement with franchise industry veteran and former NFL player Donnell Thompson. The agreement will bring five new locations to the east Atlanta region, further building upon the brand’s recently announced Southeast expansion plans, and existing Georgia restaurants.

Following an 11-year career as an NFL player, Thompson found great success as a multi-unit franchise owner of national brands including McDonald’s, Choice Hotels, Zaxby’s and Denny’s. Operating under DT Group Inc., and along with his wife Deborah, Thompson will expand the Del Taco brand throughout his hometown of Atlanta with openings slated to begin in 2018.

“With over 30 years in the franchising industry, we know how to spot a winning brand when we see one,” said Thompson.“One of the key points for us was that Del Taco, unlike other quick service restaurants, actually prepares food fresh in its working kitchens. No other QSR in Atlanta offers this high level of freshness and quality with the value and speed of a drive-thru concept. It’s our goal to make Del Taco a household name in the region.”

With a focus on the southeastern and western regions of the United States, Del Taco is building a stronger national presence by entering new territories while infilling existing markets. Demonstrated by 13 consecutive quarters of systemwide same store sales increases, Del Taco isa brand on the rise and presents enormous growth potential for experienced multi-unit operators looking to diversify their portfolios.

“Donnell Thompson is a natural born leader and we’re honored to partner with such an inspiring and well-known individual in the Atlanta community,” said Laura Tanaka, director of franchising. “Del Taco’s proven business model paired with the industry know-how of a seasoned pro like Donnell is a winning combination, and we’re confident his locations will thrive in Atlanta.”

With more than 550 locations across 15 states,the company offers plenty of room for franchisees to grow in both existing and untapped markets.Those interested in learning more about Del Taco and franchising opportunities are encouraged to register for an informational webinar at www.deltacofranchise.com.

*By number of units

About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked beans made from scratch, and fresh-grilled marinated chicken and carne asada. The brand’s UnFreshing Believable® campaign further communicates Del Taco’s commitment to provide guests with the best quality and value for their money. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 550 restaurants across 15 states. For more information, visit www.deltaco.com.

Media Contact:
Samantha Tyson
Powerhouse Communications
www.powerhousecomm.com
(949) 261-2216; samantha@powerhousecomm.com

publicrelations@deltaco.com

Source: Del Taco Restaurants, Inc.