KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring


Mölndal, Sweden, 2017-Mar-21 — /EPR Retail News/ — This spring Lovisa Malmberg Gomis – winner of KappAhl’s Sustainable Design Contest 2016 – will bring us new and exciting designs in the form of two multifunctional dresses that can each be used in three different ways.

In the end of April, KappAhl launches the winning entry in KappAhl’s Sustainable Design Contest. Winner Lovisa Malmberg Gomis’ design builds on an idea to create so-called intelligent clothing – that is to say, garments that can be varied and that have multiple areas of use, thereby gaining a longer lifespan. Lovisa has designed two dresses, each with three functions – perfect for both everyday wear and parties.

– By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that, Lovisa explains.

– Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses, says Maria Segergren, KappAhl’s vice president, assortment and design.

Video materials have been produced to show how the smart dresses can be used. See the films HERE, HERE and HERE.

Lovisa’s dresses will be available in select KappAhl stores and online in the end of April 2017.

To borrow products, please contact:
EKPR & Kommunikation, tel. (+46) 08-667 22 06, info@ekpr.com
High-resolution images can be found at www.kappahl.com/press and www.ekprbildbank.com

For more information :
Monika Kostovska
Fashion PR and Sustainability Marketing Manager
tel. +46 704 71 55 56


Corporate and Investor Relations
Charlotte Högberg
Head of Corporate Communications
Phone: +46 70 – 471 56 31

Fashion and range
Monika Kostovska
Fashion Press Responsible
Phone: +46 70 – 471 55 56

Source: KappAhl


Loro Piana designs the outfits of European Ryder Cup team

PARIS, 2016-Jul-07 — /EPR Retail News/ — For the first time in the brand’s history, Loro Piana has announced its collaboration with the European team of the Ryder Cup for two matches: 2016 in the U.S. (Hazeltine, Minnesota) and 2018 in France (Le Golf National, Guyancourt). The Italian house has designed the outfits that the European players will wear in all their official public appearances: travel, practice, tournament play, gala dinners and the opening and closing ceremonies.

Held every two years since its creation in 1927, the Ryder Cup alternates between Europe and the United States. It is the most prestigious team golf competition in the world. The format is unchanging as the European and American teams challenge one another in two teams of 12 professional players and one captain per side for three days of head-to-head matches.

Designed according to the instructions of Darren Clarke, captain of the European team, the Loro Piana collection reflects the spirit of the event, incorporating natural colors, technical performance, durability, and above all refined elegance and impeccable style, even on the green. To announce the agreement, the “Tuesday Practice” sportswear range was unveiled at a preview.

“We are very proud and honored to represent the European Team at The Ryder Cup. We have high hopes that Loro Piana’s elegance, quality and extensive experience in transforming the best natural fibers in the world into high performance products, in this case for sports professionals, will win us yet another important victory,” said Antoine Arnault, Chairman of Loro Piana.

Through this partnership, Loro Piana has an opportunity for hands-on experience in testing the performance of its products or new fabrics and fibers under specific harsh atmospheric conditions and situations. A Ryder Cup capsule collection will be available exclusively at selected Loro Piana stores, including Milan, Paris, Beverly Hills, and Singapore Marina Bay from mid-September 2016.



Loro Piana designs the outfits of European Ryder Cup team
Loro Piana designs the outfits of European Ryder Cup team

Source: LVMH

The Launch Of The Boho Soho Jewellery Collection

Ernest Jones, the diamond and watch specialist has announced the launch of its latest range with the Boho Soho charm jewellery collection. With a combination of modern designs and a bohemian feel, the new Boho Soho range is a stunning complement to this winter’s fashions, offering a stylish and edgy look for consumers.

According to the Boho Soho team, the concepts and designs of this collection are born out of passion and have been created by a team of individuals, craftsmen, dreamers and designers. The collection consists of five capsule lines which are firmly aimed at the 20 something professional. Boho Soho jewellery is for women who know their own style and have an eye for fashion.

Perfect for any occasion, each of the new Boho Soho jewellery pieces carries a silver hallmark and features Boho Soho’s own logo, creating a unique brand and feel to each item. The Boho Soho collection features a wide range of charms from star sign charms, through to cake charms for birthdays, postcards, caged hearts and champagne celebration charms.

The new Boho Soho designs offer five key lines to choose from. The ‘Artisan’ line which features fabulously heavy day wear jewellery. ‘Minarette’ adds glamorous crystals to a more substantial look and feel. The ‘Volute’ range has a caged back design and an elliptical shape and is made up of two pieces that chime together when worn.

The ‘Dilletante’ range, on the other hand, would seem to have been designed exclusively for those with romantic intentions as it features love hearts encased in a heavy disc while the ‘Mouchette’ collection combines silver and seed shapes to give a silver waterfall effect.

Via EPR Network
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