Desigual opens at Sydney Airport’s Terminal 2 in partnership with Lagardère Travel Retail

SYDNEY, AUSTRALIA, 2015-11-25 — /EPR Retail News/ — The dynamic fashion brand has made its Australian debut in partnership with Lagardère Travel Retail, following a store opening at Sydney Airport’s Terminal 2. The new 69 sqm store is the first standalone Desigual store in Australian travel retail.

Firmly focused on female fashion, the Desigual store will make a vibrant and welcome addition to Sydney Airport’s T2. Fans of the brand will welcome this new store opening, as the Spanish brand brings its “life is cool” philosophy to one of Australia’s gateway airports.

Speaking of the news, Lagardère Travel Retail CEO of Pacific region, Matthieu Mercier said, “We are enormously pleased to be bringing this dynamic fashion brand to the Australian travel retail market, and are especially pleased to be doing so with our long-standing landlord partner, Sydney Airport. We are looking forward to what Desigual has to offer not only the Sydney Airport retail environment, but the wider fashion offer in airports around the country as we move forward with our exciting partnership with this world-renowned fashion brand.”

Sydney Airport’s General Manager Retail, Glyn Williams echoed the sentiments, “We’re thrilled to welcome Desigual into Sydney Airport’s T2 as an Australian airport first where passengers, visitors and staff can experience the world-famous Spanish fashion brand known for its splash of bold colours and unique prints. The new Desigual store at T2 showcases a range of bright products across fashion and textiles, and we’re confident our passengers and visitors will really enjoy what this distinctively vibrant brand has to offer.”

ABOUT LAGARDERE TRAVEL RETAIL: With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveller all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location.

In Asia Pacific, Lagardère Travel Retail group operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India.

CONTACTS
Matthieu Mercier, CEO
+61 2 8218 1105
matt.mercier@lagardere-traspac.com

Janette Doolan, Communications Manager
+61 2 8218 1142
janette.doolan@lagardere-traspac.com

SOURCE:  LAGARDERE TRAVEL RETAIL

###

Desigual opens at Sydney Airport’s Terminal 2 in partnership with Lagardère Travel Retail

Desigual opens at Sydney Airport’s Terminal 2 in partnership with Lagardère Travel Retail

House Of Fraser Has Introduced The New Desigual Menswear And Desigual Childrenswear Collections To Its Online Range

The new Desigual menswear collection highlights prints and materials, with pieces inspired by neo-hippie and artisan styling as seen in rural floral themes, Russian iconography and American country.

House Of Fraser Has Introduced The New Desigual Menswear And Desigual Childrenswear Collections To Its Online Range

The Desigual childrenswear range which is only available through the House of Fraser website includes the Diverdelink, Rocky Cupcake and Sauvage trends for girls. These offer young girls a variety of fun, fresh and sassy clothing for Spring/Summer 2010. Diverdelink highlights doodles, sketches, slogans and graffiti for girls of real character and abounding energy. The Rocky Cupcake trend creates a sweet, ‘girly’ look with pastel colours and polka dots. The Sauvage collection focuses on grown-up, clean-cut designs for the ‘fashion-conscious’ girl in mind. Dresses, bows, sequins and flowers can also be found on the girls’ clothes within the Desigual collection. Desigual clothes are suitable for girls of all ages and for any occasion.

Desigual Spring/Summer 2010 also includes a Beach Bum trend for boys who dream of breaking all the moulds in the surfing world. The ‘beach boy’ look inspired by Hawaii 5-0 includes floral shirts and stained faded T-shirts. City Craft is a trend for the laid-back urbanite. Soft and neutral colours lead the trend for this season’s boyswear collection, to be accessorised with belts and mesh caps.

Established in 1985, Desigual is well renowned for its daring and bold attitude. The brand is reflected through a cocktail of colours within its eclectic Desigual womenswear collection, menswear including Desigual shirts and childrenswear. Desigual can be purchased online and in store, however the menswear and childrenswear collections by Desigual are only available for House of Fraser online shoppers at houseoffraser.co.uk.

Via EPR Network
More Retail press releases