Chow Tai Fook celebrates Valentine’s Day with selection of the finest diamond jewellery and store events

Chow Tai Fook celebrates Valentine’s Day with selection of the finest diamond jewellery and store events

 

Hong Kong, 2017-Feb-07 — /EPR Retail News/ — Chow Tai Fook curates a wonderful selection of the finest diamond jewellery to let you express your deepest affection and commitment to your love in this Valentine’s Day. Chow Tai Fook Shine Collection, Chow Tai Fook Perfect Love Collection “Together”, Chow Tai Fook Forevermark Swan Bridal Collection, Chow Tai Fook Magic SquareTM Forevermark Collection, Chow Tai Fook “Twinkle Me” Collection (Powered by Coronet) and Chow Tai Fook Disney “Tsum Tsum” Collection will embody your promise of “two hearts as one forever” on the most romantic day of the year.

To celebrate and countdown this sparkling and affectionate moment, Chow Tai Fook is pleased to launch two promotion campaigns, reminding couples of their romance with promises and tokens of love.

“Sparkling Moments”Online Game*

From now until February 14, 2017, customers can visit our promotion site to mix and match their own love declaration, share it to their personal facebook accounts, and stand a chance to win a diamond pendant, HK$100 SOGO vouchers or HK$300 Chow Tai Fook vouchers.

Promotion Site: https://promotion.chowtaifook.com/valentines_2017/

“Sparkling Moments” Store Event*

From February 11 to 12, 2017, customers can join our special store events and enjoy a digital journey of romance at selected branches, to stand a chance to win a diamond pendant, HK$100 SOGO vouchers and HK$300 Chow Tai Fook vouchers.

Store event details:

Date Address
February 11 (Sat) 2PM-5PM 6TH CAUSEWAY BAY BRANCH, Shop No.G01, G/F, Laforet Excelsior Plaza, 24-26 East Point Road, Causeway Bay, H.K.
February 12 (Sun) 2PM-5PM 8TH TSIM SHA TSUI BRANCH, Shop 3, 4 & 15, G/F, Star House, 3 Salisbury Road, Tsim Sha Tsui, Kowloon, H.K.

 

* The above promotions are subject to terms and conditions, please visit our promotion site for more details. In case of any dispute, Chow Tai Fook reserves the right of final decision.

Media Enquiries:

media@chowtaifook.com

Source: Chow Tai Fook

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Ernest Jones Launches Personalised Jewellery

Ernest Jones has launched a new online personalised jewellery service. This new service allows consumers to create a unique gift for friends or family from a variety of jewellery, design and engraving options. The service has been launched in time for Christmas, so that consumers have plenty of time to create and send personalised Christmas gifts.

The personalised jewellery categories include men’s jewellery, birthstone jewellery, medical jewellery and spiritual jewellery. Every customer can create something fresh and new for themselves or their loved ones.

Head of Multi-Channel Julien Shirley said: “We want our customers to experience an improved shopping experience with greater choice and diversity. Personalised jewellery allows us to offer customers the best in quality and luxury and, because giving jewellery is such a personal statement, the more choice consumers have, the better the gift.”

To access the personalised jewellery section of the website, customers simply go to the Ernest Jones homepage and follow the link. To help customers create their jewellery Ernest Jones also offers a simple, step-by-step guide to the process.

The process is straight forward. For instance, if a customer wants to personalise a ring, they simply choose one of the many styles available, then select a gemstone and choose which metal type they require. The metal types available range from yellow gold, white gold and silver, but this will vary for different products and different carat weights are available. The final choice for the customer is the ring size, and then the process is complete.

With many thousands of combinations, personalised jewellery allows customers unparalleled choice when buying a gift for a loved one or treating themselves. A perfect way to celebrate a wedding, birthday, anniversary a major event, or to simply make a personal and thoughtful gift to a loved one, this level of personalization makes for an extremely thoughtful and loving gift.

As the high street’s leading diamond and watch specialist, Ernest Jones has expert in-store staff and a range of informative online buyer’s guides including a watch buyers guide and birthstone guide.

After 60 years – a diamond anniversary – of working with many prestigious brands, Ernest Jones brings customers watch brands including, Rolex, Omega, Breitling, Tag Heuer and Cartier. Ernest Jones has a range of diamond jewellery brands including The Leo Diamond, Tolkowsky and Le Vian, bead and charm giant Chamilia, and fashion brands including DKNY and Ted Baker. The jeweller has also collaborated with bridal wear and fashion designer Amanda Wakeley, through designs exclusively created by the London fashion designer for Ernest Jones to make luxury fashion jewellery available to customers in store and online.

Via EPR Network
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Ernest Jones Launches Ernest Jones Love & Life

Ernest Jones is changing the way it describes itself – the jewellery and watch brand will now be known as Ernest Jones: Love & Life. Still maintaining its specialisation in diamond jewellery, luxury watch brands and fashion brands, Ernest Jones is focusing its attention on the special occasions behind customers’ purchases – for those love and life occasions.

The new description of ‘Love & Life’ is about celebrating those moments that matter in life, whatever the occasion, weddings, achievements, birthdays, or new arrivals. By introducing ‘Ernest Jones: Love & Life,’ the jeweller is keen to re-emphasise the importance of the emotional connection with the brand and the reasons why customers purchase diamonds, watches and fashion brands.

Customers can experience this now at Ernest Jones: Love & Life Exeter and the new Westfield Stratford City store which are already providing customers with a new shopping experience with more space for one to one customer service and a more luxurious interior décor.

Signet and Ernest Jones marketing director Colin Wagstaffe said: “Our new proposition ‘Love & Life’ reflects the fact that every item of precious jewellery or prestige timepiece that we sell to our customers is bought to mark an important moment that matters to them in life.

This can range from occasions like an engagement, wedding or Christmas to a big birthday, a milestone anniversary, the arrival of a newborn or a treat to oneself for that hard-earned promotion.

We wanted a simple yet meaningful proposition and description of the brand which demonstrates the role that Ernest Jones proudly plays in peoples’ lives. We are here for their love and for their life.”

The high street jeweller wants to be recognised by customers as an affordable luxury shopping destination – somewhere that their personal story and experience is valued.Jewellery is a thoughtful purchase, and a special one that customers take time to make a decision about. When a customer buys an engagement ring from Ernest Jones, the brand becomes part of that customer’s love and life journey, associated with their happy times and essentially part of those significant moments that matter to them. By emphasising the importance of the customer’s individual journey through good service, beautiful products and an inspiring shopping environment, the brand aims for customers to return to Ernest Jones for future gifts or special occasions to come.

To further explain the Ernest Jones new definition, more personal lifestyle imagery capturing life’s important moments that customers can relate to will be displayed along with emotive messaging within POS, in-store brochures, online and emails.

Ernest Jones’ expert staff are trained to the highest standards and offer bespoke services in store including the workshop for bespoke designs and Jewellery and watch repair – Atelier. The Atelier service offers a variety of prestige watch and jewellery services carried out by highly skilled Atelier technicians. They use classic techniques and state of the art equipment to repair, service and maintain timepieces and jewellery to the highest standard. All Ernest Jones stores have a dedicated Atelier technician either onsite or within the local area.

After 60 years – a diamond anniversary – of working with many prestigious brands, Ernest Jones brings customers watch brands including Cartier, Rolex, Breitling and Tag Heuer. Ernest Jones has a range of diamond, fashion and gift brands including bead and charm giant Chamilia, DKNY, Ted Baker and specialist diamond jewellery brands LeVian, Tolkowsky and Leo diamond.

Via EPR Network
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H.Samuel The Jeweller Provides In-Store Proposal Packs For Romantic Men

H.Samuel, Britain’s biggest chain of jewellers is kitting out its shops with ‘proposal cushions’ to cater for men who suddenly go down on one knee in their stores.

The spontaneous acts of romance have tripled in branches of High Street giant H.Samuel in the past year, often by men acting spontaneously when they see sight of trays of engagement rings. Store staff have now been provided with a ‘proposal pack’ including a soft cushion and a bottle of bubbly to make it more comfortable and romantic for the men caught up in the moment.

The pack also includes a pack of tissues to dry any tears from emotional women as they, hopefully, say yes. The pack will be given to any love-struck couple who get engaged in the store, as long as they buy a ring from the new Christmas Kisses range. The novel innovation came after H.Samuel, which has more than 300 branches, noticed a rise in the number of proposals actually taking place in its shops.

Modern women want to choose their own diamond ring, so traditional proposals where a man suddenly produces a diamond and gets down on one knee are not as commonplace as they once were. Instead, couples go to stores to look at the available range, the guy buys the ring his girlfriend has chosen, and pops the question later. So many men get caught up in the moment when they go into the store that a growing number are getting down on one knee and proposing there and then, even when there are other customers about.

Kevin Ryan, stores director at H.Samuel said: “In-store proposals are proving increasingly popular with our customers. It seems that if a couple come in to look at a ring together, the moment just seems right to propose. Our staff are getting quite used to dealing with emotional women whose partners spring a marriage proposal surprise on them there and then.”

The high street jeweller said it used to get around 10 proposals in store a year, but this has nearly trebled in the past 12 months. H.Samuel reckons this is because more men are now choosing an engagement ring with their partners by their side, rather than risk buying one that is not liked.

The proposal pack of soft cushion, mini bottle of Moet & Chandon champagne and tissues is being launched to mark a new romantic collection of diamond jewellery out before Christmas, traditionally the most popular time for engagement proposals.

Mr Ryan said: “Engagement proposals in store certainly cheer up our staff and one of our sales staff was invited to be a flower girl at the wedding of a couple who got engaged in our Kings Heath branch in Birmingham.

“Men have told us it is easier to choose a ring with their girlfriend so they don’t risk having to exchange it.

“We hope that our proposal packs – including our soft cushion to kneel on – will help to remind men to get down on one knee when they want to propose marriage to their partner.”

Via EPR Network
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