Office Depot unveils national advertising campaign for “Taking Care of Business” brand platform

BOCA RATON, Fla, 2017-Jun-27 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ:ODP), a leading provider of office products, services, and solutions, today (June 26, 2017) announced the launch of its iconic “Taking Care of Business” brand platform, which has been modernized for today’s busy working professionals and consumers alike. The company’s interactions with customers will emphasize the sentiment: “You Take Care of Business, We Take Care of You.” As part of the brand platform rollout, the company is unveiling its national advertising campaign.

The new “Taking Care of Business” brand platform and advertising campaign not only resonates with its customers, but strengthens Office Depot’s position as a reliable resource for them while affording the company opportunities for growth and expansion in the future.

“‘Taking Care of Business’ was instantly recognizable by all of our customer segments and gave us distinct brand differentiation,” said Diane Nick, senior vice president of marketing for Office Depot, Inc. “We know our customers work hard at taking care of their businesses. Through this platform that will be amplified across our channels, we want them to know that we’ll be there to take care of them.”

And, customers will hear a familiar tune playing in the background of the television and radio commercials — the original version of the well-known song, “Taking Care of Business” — tested well in a survey of 2,000 participants comprised of shoppers representing groups such as small business (SMBs), enterprise or contract, and personal, in addition to college students. They identified it as “for people like me,” “fresh” and “innovative,” driving a significant lift in Office Depot’s brand perception.

“The modernized version of ’Taking Care of Business’ also conveys that everyone has business needs to take care of regardless of the inevitable twists and turns in today’s fast-paced, non-stop world,” added Nick. “Office Depot is keeping up with these changes to best deliver on taking care of the customer. Research we conducted found that many of our customers, business owners and moms alike, consider themselves resourceful. Through this brand platform, Office Depot is the go-to resource for these resourceful individuals.”

The advertising campaign is fully-integrated and supported with national television and radio ads; social media; digital advertising; email marketing; inserts; direct mail; and in retail stores and on officedepot.com including the mobile site, mobile app and more.

The brand platform and advertising campaign was developed in conjunction with the company’s agency of record, Zimmerman Advertising.

“With the new Taking Care of Business campaign, Office Depot becomes the champion of its customers, showing how the company is there to help them win and succeed,” said Michael Goldberg, chief executive officer at Zimmerman Advertising.

Two national television commercials were produced and one features workers from different occupations: entrepreneur, mom, architect, general contractor, plumber and office professionals highlighting how they manage to take care of their business in the face of life’s obstacles. In turn, Office Depot takes care of them serving as a resource by providing the services, solutions and products they need. The 30-second commercial can be viewed here.

Survey methodology: Fielded in May of 2017; Sample N=2,000 is inclusive of SMB shoppers (600), contract sales shoppers (400), college students (400) and personal shoppers (600).

About Office Depot, Inc.

Office Depot, Inc. is a leading provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

The company had 2016 annual sales of approximately $11 billion, employed approximately 38,000 associates, and served consumers and businesses in North America and abroad with approximately 1,400 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – with a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax and Grand & Toy. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and Highmark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol “ODP.”

Office Depot is a trademark of The Office Club, Inc. OfficeMax is a trademark of OMX, Inc. ©2017 Office Depot, Inc. All rights reserved. Any other product or company names mentioned herein are the trademarks of their respective owners.

Contact:

Julianne Embry
561-438-1451
julianne.embry@officedepot.com

Sarah England
561-438-1448
sarah.england@officedepot.com

Source: Office Depot, Inc.

Office Depot’s popular app Elf Yourself® releases three new dances including Hip Hop Shop and Secret Santa

BOCA RATON, Fla., 2016-Nov-07 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office products, services, and solutions, through its Office Depot and OfficeMax brands, announced three new dances for Elf Yourself®, a mobile application that allows users to create videos of themselves and others dancing as elves in various settings.

To date, the holiday app has been downloaded more than 92 million times (2012-2015), and with three new dances this year, including “Chrismukkah,” Hip Hop Shop and Secret Santa, more users than ever are expected to kick off the 2016 holiday season with Elf Yourself®.

2016 marks only the fifth time in 111 years that Hanukkah coincides with Christmas Eve or Christmas Day. Families have increasingly combined both holidays to celebrate what’s been named “Chrismukkah.” In a recent Office Depot survey, out of those who plan to celebrate “Chrismukkah,” 20 percent said 2016 will be their first year doing so. Families and individuals will be able to truly celebrate “Chrismukkah” on one day with this rare alignment.

“As more and more people blend holiday traditions, particularly for ‘Chrismukkah,’ Office Depot wants to offer them an entertaining way to create new traditions and get into the spirit of the season,” said Diane Nick, senior vice president of marketing for Office Depot, Inc. “Elf Yourself® marks the beginning of the holiday seasons for many, and we are excited to share these fun, interactive dances with them.”

Such a unique date and celebration inspired the creation of a new “Chrismukkah” dance, which features aspects of the traditional Christmas and Hanukkah Elf Yourself® dances that users love, but with a new twist that is sure to spark the holiday spirit. The dance starts by presenting Christmas and Hanukkah dances separately and then blends the two into an exciting performance. The “Chrismukkah” dance will help users celebrate the differences in holiday traditions and mark this historical convergence with festivity.

The app will also feature a recently released Hip Hop Shop song and dance, in which the elves help Santa shop to the beat for trendy gifts from sneakers to hats to tablets.

The third dance released for 2016 invites users to celebrate the holiday season at work with Secret Santa gift giving. In this unique routine, the elves parade around their “office” – better known as Santa’s workshop – merrily distributing gifts to their “co-workers” – or fellow elves. Their generosity and glee is sure to enchant and inspire everyone to get into the holiday spirit.

Originally an online platform, the Elf Yourself® has created nearly 1.3 billion elves with more than 519 million users in over 200 countries, that’s enough elves for nearly four times the United States population! The updated app is available to download today at elfyourself.com or through your mobile app store. To create videos with Elf Yourself®, users can simply upload up to five photos, from either their camera roll, Facebook or taken on the app, select a dance theme, and the app will generate a custom Elf Yourself® video that they can share with friends and family via email and social media platforms, as well as embed into websites and blogs.

Survey Methodology/Sample Qualifications

Interviews are conducted via the Internet among a nationally representative sample of personal shoppers. The Quarter 3 wave of interviewing was conducted from July 15, 2016 to September 30, 2016 among a total of 1,609 personal shoppers. Interviewing will be conducted on a monthly basis in order to track shifts that occur over time.

About Office Depot, Inc.

Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $14 billion, employs approximately 49,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, Grand & Toy, and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

Contact:
Julianne Embry
561-438-1451
julianne.embry@officedepot.com

Sarah England
561-438-1448
sarah.england@officedepot.com

Source: Office Depot, Inc.

Office Depot announces early Black Friday and Cyber Monday deals instore and online starting Oct. 30

BOCA RATON, Fla., 2016-Oct-31 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ:ODP), a leading global provider of office products, services, and solutions, through its Office Depot and OfficeMax brands, is giving customers a jump start on the holiday season by offering early Black Friday and Cyber Monday deals – at officedepot.com and in its retail stores, starting Oct. 30.

“The holidays are a busy time, and customers are shopping earlier than ever,” said Diane Nick, senior vice president of marketing for Office Depot, Inc. “By offering more deals on tech, tech accessories, office chairs and more, earlier in the season and weekly until Black Friday, we hope to take a bit of stress out of the holiday shopping experience.”

Shoppers can save time and money this holiday season with a huge selection of gifts and gear for family, friends and co-workers from Office Depot and OfficeMax.

Early Black Friday deals available in-store and online, Oct. 30 through Nov. 6 include 1 :

  • Dell™ Inspiron Laptop with Intel® Core™ i7 Processor for $499.99 (regular price $799.99)
  • Lenovo™ Ideapad 110 Laptop with Intel® Core™ i3 Processor for $299.99 (regular price $499.99)2
  • Dell™ Insipiron 15.6” Laptop with Intel® Inside™ for $219.99 (regular price $299.99)
  • Lowest Price Ever! Laptop bundle for $529 (regular price $849) which includes the below:
    • HP 15.6″ Touchscreen Laptop with Intel® Core™ i5 Processor
    • Microsoft® Office 365™ Personal 1-Year (pre-installed)
    • Logitech® Wireless Mouse
    • McAfee® LiveSafe ™ Software, 1-Year Subscription Card
  • 70 Percent off All Duracell® Powerbanks3
  • Wireless Virtual Reality Headset for $14.99 (regular price $49.99)

Additionally, in-store doorbusters Oct. 30 through Nov. 1 include:

  • Brenton Studio® Ruzzi Mid-Back Chair for $54.99 (regular price $109.99)
  • Realspace® Fosner Bonded Leather High-Back Chair for $79.99 (regular price $159.99)
  • SanDisk® Cruzer® Glide™ USB 2.0 Flash Drive, 128GB for $24.99 (regular price $69.99)

Early Black Friday deals available in-store and online, Nov. 6 through Nov. 12 include 4 :

  • Dell™ Inspiron 11.6″ 2-in-1 Laptop with Intel® Pentium® Processor for $299.99 (regular price $399.99
  • HP 15.6″ Laptop with Intel® Core™ i3 Processor for $319.99 (regular price $499.99)
  • HP OfficeJet Pro 8710 for $129.99 (regular price $199.99)
  • Lexar Jumpdrive Twisturn USB 2.0 16GB for $5.99 (regular price $14.99)
  • 50 Percent off All Altec Lansing Power5

Additionally, in-store doorbusters Nov. 6 through Nov. 8 include:

  • WorkPro® 1000 Series Chair for $99.99 (regular price $209.99)

Early Black Friday deals available in-store and online, Nov. 13 through Nov. 19 include 6 :

  • Laptop Bundle for $399 (regular price $699) which includes the below:
    • HP 15.6″ Laptop with AMD A10 Processor, Model 15-ba053nr
    • Microsoft® Office 365™ Personal, 1-Year (pre-installed)
    • Logitech® M325 Wireless Mouse
    • McAfee® LiveSafe™ Software, 1-Year Subscription Card
  • Dell™ 11.6″ Laptop with Intel® Inside™ and One Year Subscription of Microsoft Office 365 Personal for $199.99 (regular price $299.99)
  • HP Printers on Sale
    • HP Officejet Pro 6978 for $99.99 (regular price $179.99)
  • Skullcandy Ink’d Earbuds for $10 (regular price $20.99)

Additionally, in-store doorbusters Nov. 13 through Nov. 14 include:

  • Brenton Studio Briessa Mid-Back Vinyl Chair for $59.99 (regular price $129.99)
  • Realspace Salsbury Bonded Leather High-Back Chair for $89.99 (regular price $179.99)

Early Black Friday deals available in-store and online, Nov. 20 through Nov. 26 include 7 :

  • Lowest Price Ever! Dell Inspiron 13.3” 2-in-1 Laptop with Intel Core i5 Processor for $529.99 (regular price $699.99)
  • HP Officejet Pro 6968 for $89.99 (regular price $149.99)
  • SanDisk Cruzer Edge USB 2.0 Flash Drive 16GB for $5.99 (regular price $17.99)
  • Save 40% on Realspace Landon Computer Desk with Hutch for $197.99 ( regular price $329.99)
  • Realspace Calusa Mesh Mid-back Chair for $99.99 (regular price $179.99)

Shoppers can also find special Every Monday is Cyber Monday online-only offers Oct. 31, Nov. 7, 14 and 21 from 4 a.m. to 3:59 a.m. the following day at officedepot.com. Visit the website for more information.

Office Depot and OfficeMax will feature deals and savings on other great gear and gifts on Black Friday, Cyber Monday, as well as throughout the holiday season.

For more information, and to find an Office Depot or OfficeMax store near you, visit officedepot.com.

About Office Depot, Inc.

Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $14 billion, employs approximately 49,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, Grand & Toy, and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

1 Prices not valid in Alaska, Hawaii, Puerto Rico, and the Virgin Islands

2 Special order required in select locations.

3 Selection varies by location.

4 Prices not valid in Alaska, Hawaii, Puerto Rico, and the Virgin Islands

5 Selection varies by location.

6 Prices not valid in Alaska, Hawaii, Puerto Rico, and the Virgin Islands

7 Prices not valid in Alaska, Hawaii, Puerto Rico, and the Virgin Islands

Contact:
Julianne Embry
561-438-1451
julianne.embry@officedepot.com

Source: Office Depot, Inc.

Office Depot partners with Pocket Points, an app that rewards college students who stay off their phones

BOCA RATON, Fla., 2016-Sep-09 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office products, services, and solutions, through its Office Depot and OfficeMax brands, today (September 8, 2016) announced it is the sole national school and office supply retailer with Pocket Points, an app that rewards students for refraining from using their phones during class and offers savings with retailers

College students are more distracted than ever, spending 20 percent of class time using digital devices for unrelated activities, according to a 2013 University of Nebraska-Lincoln study.

“Office Depot’s exclusive partnership with Pocket Points furthers our commitment to finding new and innovative ways to help students utilize technology to succeed in the classroom,” said Diane Nick, senior vice president of marketing for Office Depot, Inc. “This is a win-win for users of the app and our company to reach students on this popular platform. In addition to helping students maintain good classroom habits throughout the year, Office Depot wants to provide them with access to savings on the gear they need to succeed.”

When students open the app on campus and lock their phones, they start earning points that can be redeemed directly through the app or online to save money on school and dorm supplies online at officedepot.com.

“Pocket Points and Office Depot have formed a partnership in providing the tools for students to succeed. Our team is elated to be working closely with a company of Office Depot’s caliber. Pocket Points’ mission has always been to provide value to students and merchants. This partnership will enhance the experience on all fronts,” said Mitch Gardner, co-founder and chief operations officer of Pocket Points.

Office Depot will be available in 45 of Pocket Points’ markets including but not limited to: Auburn University, University of Colorado-Boulder, Pennsylvania State University and Texas A&M University.

About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $14 billion, employs approximately 49,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, Grand & Toy, and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

About Pocket Points
Founded in 2014 at Chico State University, Pocket Points has quickly become the “Must-have” mobile application for college students. By creating a rewards platform that influences students to lock their phones in class, Pocket Points has created a Win-Win-Win product. Students, businesses, and teachers have all become major advocates of the mobile app, which has enabled Pocket Points to grow organically. The positive reinforcement method has resonated with High School and College students, as a more effective way of influencing desired outcomes. The team is continuing to open up additional schools and merchants, with the goal of enabling more users the ability to benefit from the application.

Contact:
Julianne Embry
561-438-1451
julianne.embry@officedepot.com

Sarah England
561-438-1448
sarah.england@officedepot.com

Source: Office Depot, Inc.