New partnership to fully fund girls team sports projects on

PITTSBURGH, 2017-May-12 — /EPR Retail News/ — Today (MAY 9, 2017), The DICK’S Sporting Goods Foundation and CALIA by Carrie Underwood, a fitness and lifestyle brand created in partnership with DICK’S Sporting Goods (NYSE: DKS) and multi-platinum superstar, Carrie Underwood, announced plans to fully fund girls team sports projects on education crowdfunding platform,  Pledging a $200,000 commitment, together CALIA by Carrie Underwood and The DICK’S Foundation will fund an estimated 100 teams across the country in the month of May.

The pledge marks the third Sports Matter donation on behalf of CALIA by Carrie Underwood and The DICK’S Foundation, as a part of its broader $500,000 commitment to support girls youth sports across the country. Two grants were previously awarded in 2016: $100,000 to Underwood’s alma mater, Checotah (Okla.) School District’s Girls Athletic programs and $100,000 to Aldine Independent School District’s Girls Athletic programs in Houston, TX.

“Sports were a big part of my life growing up, so it’s important to me that girls across the country get those same opportunities,” said CALIA Lead Designer, Carrie Underwood. “Through Sports Matter, CALIA and The DICK’S Foundation, we are empowering hundreds of girls across the country to learn, grow and dream, teaching them to do what they love later in life.”

Through its Sports Matter program, DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation made a multi-year $50 million commitment to raise awareness and support youth sports programs facing budget shortfalls.  To date thousands of teams and leagues have been support by DICK’S and its Foundation’s efforts to champion local youth sports.

For more information on Sports Matter and CALIA by Carrie Underwood, visit and

About The DICK’S Sporting Goods Foundation

The DICK’S Sporting Goods Foundation is an exempt 501(c)(3) non-profit corporation with a mission to inspire and enable sports participation.  It was created by DICK’S Sporting Goods, Inc. as a private corporate foundation to support DICK’S charitable and philanthropic activities.

About Carrie Underwood: 

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, and film. A seven-time GRAMMY® Award winner, she has amassed over 100 major honors, sold 64 million records worldwide, and recorded 25 #1 singles, 13 of which she co-wrote, with a catalog of songs that have been streamed more than 2.6 billion times worldwide. The first   female artist to be twice named the Academy of Country Music’s Entertainer of the Year, Underwood was recognized by Pollstar as the top female country touring artist for each of her headlining tours in 2008, 2010, 2012, and for 2016’s “The Storyteller Tour – Stories in the Round.” Carrie also topped Billboard’s Top 25 Tours of 2016 as the leading female country artist and was the leading female artist on Country Aircheck’s top country radio performers list for her success in both 2015 and 2016. All five studio albums, Some Hearts, Carnival Ride, Play On, Blown Away, and Storyteller – are certified Platinum or multi-Platinum, and each an American Music Awards winner as Favorite Country Album – and tallied an incredible 40 weeks at #1 on Billboard’s Top Country Albums chart.  The RIAA’s highest certified country album artist to debut this century, Underwood also holds the distinction of the highest album certification of any country artist to emerge since 2000 with the 8x Multi-Platinum success of her 2005 debut, Some Hearts.  She is the all-time Top Country Artist (male or female) on RIAA’s Digital Single Ranking, also placing her among the Top 5 females in the history of RIAA’s Digital Single Program across all genres.  In December of 2014, she released her Platinum-certified Greatest Hits: Decade #1, which produced two new #1 hits co-written by Underwood, including the RIAA-Platinum, GRAMMY-winning “Something in the Water.” 2016 marked Underwood’s fourth season as the voice of primetime television’s #1 program, Sunday Night Football, and in November, she returned for a ninth consecutive year as co-host of the CMA Awards. The Grand Ole Opry member also demonstrated her creative diversity in 2013 starring as Maria von Trapp in NBC’s three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers. The reigning CMA Female Vocalist of the Year, Underwood claimed her fourth win in the category amid the ongoing success of her chart-topping platinum fifth studio album, Storyteller, which produced four #1 hits.



Source: DICK’S Sporting Goods Inc.

Lin’s, Dan’s, Dick’s and Fresh Market raised more than $30,000 for the Cystic Fibrosis Foundation

Salt Lake City, UT, 2016-Jul-18 — /EPR Retail News/ — Thanks to the generosity of their guests, Lin’s, Dan’s, Dick’s and Fresh Market donated more than $30,000 to the Cystic Fibrosis Foundation. The funds were raised during an icon drive held June 3-27, 2016 at the 31 locations across Utah. Guests were invited to donate $1.00 to the foundation during checkout to further research for the genetic disease. This is the second year the locally-owned grocery stores have partnered with the Foundation for the drive. Great guest support made the drive a success and this year’s donation is nearly double what the stores donated in 2015.

“We are grateful for the generosity of Lin’s, Dan’s, Dick’s and Fresh Market’s guests,” said Laura Hadley, executive director of the Utah Idaho Cystic Fibrosis Foundation Chapter. “This donation not only allows us to continue our research, but also create new tomorrows for those individuals, including children, living with Cystic Fibrosis.”

The money raised during the drive will be used to fund cystic fibrosis research for new medications and treatment options. Cystic Fibrosis is a progressive, genetic disease that causes persistent lung infections and limits the ability to breathe over time. It is estimated that more than 30,000 people in the United States alone live with cystic fibrosis and many of these cases are children. For more information about the Cystic Fibrosis Foundation, visit

Participating in the drive is part of Lin’s, Dan’s, Dick’s Market and Fresh Market’s commitment to serving and giving back to the communities they serve.

About Associated Retail Operations
Associated Retail Operations consists of five local grocery stores owned by Associated Food Stores, an independent, retailer-owned grocery wholesaler based in Salt Lake City, Utah. The stores operate under five different banners, Macey’s, Lin’s, Dan’s, Dick’s Market and Fresh Market. For more information, visit their websites at:

Dick’s Market—
Fresh Market—

About Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis. The Foundation funds more cystic fibrosis research than any other organization, and nearly every CF drug available today was made possible in part through Foundation support. Based in Bethesda, Md., the Foundation also supports and accredits a national care center network that has been recognized by the National Institutes of Health as a model of care for a chronic disease. The Cystic Fibrosis Foundation is a donor-supported nonprofit organization. For more information, go to

Rachael Wabel

Source: AFS

DICK’S Sporting Goods launches its first Team USA-themed TV and digital advertisements

PITTSBURGH, 2016-Mar-08 — /EPR Retail News/ — DICK’S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, today launched its first Team USA-themed TV and digital advertisements as part of its sponsorship of the U.S. Olympic Committee.

The inspiring creative celebrates the journey and sacrifice made by Team USA hopefuls in their pursuit of their Olympic and Paralympic dreams. Campaign elements tell the story of the grit and determination shown by five Team USA hopefuls who work in DICK’S Sporting Goods stores as part of the Company’s Contenders program, which provides flexible work schedules and competitive compensation to qualified athletes.

The athletes featured in the commercial are a small portion of DICK’S roster of nearly 200 U.S. Olympic and Paralympic Contenders across 35 sports who are currently employed at 89 stores in 32 states. Athletes featured in the 60-second commercial include:

  • Jon Jones (Track & Field – Shot Put) – Jones, who works in the team sports and fitness departments at a DICK’S Sporting Goods in Amherst, N.Y. is the reigning NCAA Champion in shot put. The recent University of Buffalo graduate became the school’s first-ever NCAA track and field national champion. Since graduating, the 24-year-old has turned his attention to international competition where he placed fifth at the 2015 Pan-American Games in Toronto and earned a gold medal at NACAC Senior Area Championships in Costa Rica.
  • Jessica Medina (Wrestling) – The 29-year-old Medina is currently ranked as the number three woman in the U.S. in her weight class. Born in Chicago and raised in California, she has brought home several podium finishes in U.S. and international competition. She works at an Arizona-based DICK’S Sporting Goods.
  • Desiree Miller (Wheelchair Basketball) – 28-year-old Desiree Miller has already represented Team USA at the London 2012 Paralympic Games where she and the women’s wheelchair basketball team placed fourth. When she isn’t training or competing with her team, she works in the team sports department at a Madison, Wis. DICK’S Sporting Goods.
  • Laura Ryan (Diving) – Laura Ryan works at a Georgia DICK’S Sporting Goods while she trains to represent Team USA in Rio. The 23-year-old University of Georgia graduate has won several collegiate and national titles and plans to attend physician’s assistant school on top of working, training and competing.
  • N’aithan Scott (Track & Field – Hurdles) – Scott, a U.S. Olympic hopeful in the 110m hurdles, works at an Arizona-based DICK’S Sporting Goods. In addition to his grueling training each day, he is a father of two and regularly volunteers to help teach children the importance of nutrition and exercise.

“Each and every one of these athletes is truly an inspiration and living proof of how sports make people better,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “Telling their stories and providing an opportunity for our customers to get incredible advice and insight from them in our stores is something we’re proud to do.”

Over the course of the next few months, DICK’S will also debut numerous pieces of original content that tell the stories of more Contenders and give a deeply personal and intimate look at what it takes to make Team USA.

“As a competing athlete, it really means a lot to me what DICK’S is doing for Team USA Contenders. The ability to have a job that works around my training schedule is absolutely amazing,” said 2012 U.S. Paralympian and DICK’S Sporting Goods Contender Desiree Miller. “There is so much hard work and sacrifice that goes into earning a gold medal and working for a company that understands that is really special to an athlete like me.”

To supplement the support that DICK’S is providing to this current group of Contenders, the DICK’S Sporting Goods Foundation has also announced a commitment to support the next generation of Contenders.

For every Olympic and Paralympic Games medal that Team USA wins in Rio, the DICK’S Foundation will donate $1,000 to select youth sports organizations who are part of the USOC family to ensure future Contenders are able to play the sports they love. Each of the DICK’S Sporting Goods Contenders will have the opportunity to select an organization that will benefit from this program. A full list of benefitting organizations will be announced at a later date.

“Providing support for future Contenders is something that fully aligns with our brand beliefs and community-focused efforts around youth sports,” said Hobart, who also serves as President of the DICK’S Foundation. “Since its inception in 2014, the DICK’S Sporting Goods Foundation’s Sports Matter program has provided a platform to address the youth sports funding crisis and show just how important youth sports are to our country. This pledge to donate $1,000 for every medal that Team USA wins at the Olympic and Paralympic Games is an exciting extension of those efforts.”

The new advertisements and newly announced financial commitment are just the beginning of a full set of marketing activations and original content from DICK’S leading up to Team USA competing in the Olympic and Paralympic Games. DICK’S will also release a documentary later this summer that provides an inside look into the journey of Contender Kerri Walsh Jennings as she chases her fourth gold medal for Team USA during the 2016 Olympic Games. Additional original content will be announced over the next few months.

To house all of this content, and to serve as an online home for the Contenders program, DICK’S has launched This website will provide fans with profiles of the Team USA Contenders, updates on their Olympic and Paralympic Games journey and track the Team USA medal count and corresponding donation amount to the various, benefiting youth sports organizations.

About DICK’S Sporting Goods

Founded in 1948, DICK’S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 30, 2016, the Company operated more than 640 DICK’S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. For more information, visit the Press Room

Contact DICK’S Sporting Goods: