Asda kicks off New Year with 3ppl price cut on diesel; the first retailer to bring diesel prices to below £1

  • Drivers filling up at any of Asda’s 277 filling stations across the country will only pay 99.7ppl for diesel from Monday 4th January 2016
  • 3ppl price cut on diesel takes it to below £1 for the first time in six years (May 2009)
  • Unleaded and Diesel both now at 99.7p across the UK

LEEDS, England, 2016-1-5 — /EPR Retail News/ — Effective from 4th January, Asda announces New Year cheer for drivers by kicking off 2016 with a 3ppl price cut on diesel – making it the first retailer to bring diesel prices to below £1.

Asda’s national price cap will see diesel and unleaded available at the same price of 99.7ppl for the first time in over 6 years, across every single one of its filling stations.

Today’s announcement is welcome news for customers as they return to their regular daily commutes after the holidays and puts money back in their pockets as they recover from the cost of Christmas.

Asda is the only retailer that has a national price cap on fuel at all 279 filling stations, ensuring every single customer knows the maximum price they will pay at the pump regardless of where they live.

Andy Peake, Asda’s Senior Petrol Director, said: “We’re glad to be leading the way and investing in some New Year cheer for customers by bringing the cost of diesel to below £1 for the first time in over six years. This latest announcement shows that we’re committed to being the driving force behind lowering fuel prices.”

Asda was the first to cut fuel below £1 at the end of November and received strong feedback from customers who said they benefitted from the price cut and would welcome further investment.