Majid Al Futtaim: Disney’s Olaf’s Frozen Adventure will be brought to life at Ski Dubai

Majid Al Futtaim: Disney’s Olaf’s Frozen Adventure will be brought to life at Ski Dubai from 10th December

Dubai, United Arab Emirates, 2017-Dec-11 — /EPR Retail News/ — Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, will be providing residents and visitors the opportunity to create more great moments, with an extra special white Christmas experience in Dubai this year, as Ski Dubai becomes home to Frozen’s Olaf this festive season.

From 10th December, Disney’s Olaf’s Frozen Adventure will be brought to life in the ski resort where guest will be able to journey through a glittering archway into the kingdom of Arendelle and the wonderful world of Olaf. Once inside, visitors will travel through the frozen forest venturing into various festive zones, celebrating Christmas traditions from around the world:

  • The Snow Globe zone: with a life-size Snow Globe complete with much-loved Frozen favourites waiting to have their picture taken.
  • Snowman making zone: where guests can build their very own Olaf.
  • Santa’s Grotto: where the man himself will be making an appearance from 10th – 24th December giving out gifts to to all of the good girls and boys as a pre-Christmas treat.
  • Ski Dubai’s famous Christmas tree: this 40ft wonder will be adding a flourish of Christmas spirit to the winter wonderland.

Guests can then warm up with a cup of hot chocolate in Olaf’s Warm Hug area, before visiting the pop-up retail zone featuring limited edition Olaf merchandise.

Olaf’s residency at Ski Dubai coincides with the loveable snowman’s latest big screen 22-minute movie, Disney’s Olaf’s Frozen Adventure, which will be playing alongside Pixar’s film Coco, showing in all VOX Cinemas until 14th December.

Disney’s Olaf’s Wintery Adventure at Ski Dubai in Mall of the Emirates will be open from 10th December – 24th December. Admission is AED 150 per person for entry to Disney’s Olaf’s Frozen Adventure at Ski Dubai with a free hot chocolate and a VOX Cinema ticket for standard 2D entry to see Pixar’s Coco along with Disney’s Olaf’s Frozen Adventure. AED 130 per person for entry to Disney’s Olaf’s Frozen Adventure at Ski Dubai with a free hot chocolate. For more information and bookings please visit



Chow Tai Fook partners with Disney to introduce a new lineup of “Tsum Tsum” Collection

Chow Tai Fook partners with Disney to introduce a new lineup of “Tsum Tsum” Collection

HONG KONG, 2017-Sep-29 — /EPR Retail News/ — Chow Tai Fook is collaborating with Disney this year again to introduce a new lineup of Disney “Tsum Tsum” Collection with new characters and fun-filled designs. Apart from the beloved character-inspired charms/pendants and ear studs, the new series is set to encompass an exquisite range of pure gold pieces, including gold card, gold coins and gold coin set, making it a true collectible not to be missed.

Chow Tai Fook’s New Pure Gold Collectibles
The highly popular Chow Tai Fook Disney “Tsum Tsum” Collection jointly presented by Chow Tai Fook and Disney last year represents the perfect match between Disney’s much-loved characters and the Company’s stunning jewellery design. Sought after by fans of all ages, the versatile and cute jewellery pieces allow wearers to amp up different looks and showcase their styles. In response to the overwhelming demand, Chow Tai Fook is pleased to introduce three new pure gold designs this time, including pure gold card and pure gold coin sets featuring the adorable “Tsum Tsum” characters. The individually-packed pure gold coins adorned with Mickey and Minnie and the characters from Frozen come with a special package, and can be worn as ornaments. Marrying adorable characters with the finest pure gold, these coins will enrich the precious collection of every fan.

New Disney “Tsum Tsum” Characters Joining the Team of Cuteness
The Chow Tai Fook Disney “Tsum Tsum” Collection impresses with its playful and unique jewellery designs the lovely stacking characters in the namesake game. The new addition sees the arrival of some familiar faces, including Sadness, Joy and Anger from Inside out, Mike and Sulley from Monsters, Inc., Dumbo, Lady, Winnie the Pooh and Stitch, who join the big family of Mickey, Minnie, Aliens, Baymax and Frozen’s characters to spread joy and love.

[Chow Tai Fook Disney “Tsum Tsum” Fitting Room]
Pop singer Joey Wong (JW) and KOL LuLu Tung were invited to star in the “Chow Tai Fook Disney ‘Tsum Tsum’ Fitting Room – The Three Little Secrets between Girlfriends” campaign video. As they demonstrate the “best friend” styles in different occasions in the video, the three little stories about friendship, namely “Blue Monday”, “Happy Friday” and “Chill Weekend”, will certainly touch the heart of every girl. Watch the video:

Chow Tai Fook Disney “Tsum Tsum” Collection Store Events
From 30 September to 15 October (every Saturday & Sunday), the first 50 individuals/teams completing the Chow Tai Fook Disney “Tsum Tsum” Collection store events in each session at selected Chow Tai Fook stores* will receive a Häagen-Dazs™ single scoop voucher. The winner in each session will also get a Häagen-Dazs™ “Star” Ice Cream Mooncake or Ice Cream Fondue voucher.

*Selected Chow Tai Fook stores

Date Time Store Address
September 30 (Sat) 2-5 PM  Shop No. 312-313, Level 3, Phase 1, New Town Plaza, Sha Tin
October 1  (Sun) 2-5 PM  Shop No. G01, G/F, Laforet Excelsior Plaza, 24-26 East  Point Road, Causeway Bay
October 7  (Sat) 2-5 PM  G/F, 677 Nathan Road, Mong Kok
October 8  (Sun) 2-5 PM  Shop  G11-G14, Park Lane Shoppers Boulevard, 123 Nathan Road, Tsim Sha Tsui
October 14  (Sat) 2-5 PM  Shop  1010, L1, Yoho Mall I , 9 Long Yat Road, Yuen Long
October 15  (Sun) 2-5 PM  Shop No. C-22,  Concourse Level, APM, Millennium City 5, 418 Kwan Tong Road, Kwun Tong


Shopping offers
Customers can enjoy HK$150-250 cash discount upon purchase of selected items of Disney “Tsum Tsum” collection (Retail price HK$1,500-3,100) during event days. Customers who purchase with highest amount of Chow Tai Fook Disney “Tsum Tsum” Collection) during event time (2-5 PM) is entitled to win a pair of gold coins of Chow Tai Fook Disney “Tsum Tsum” Collection (worth HK$520).

SOURCE: Chow Tai Fook Jewellery Company Limited


Tesco partners with Disney to launch DVDs and Blu-ray format of the latest blockbuster, Beauty and the Beast

Tesco partners with Disney to launch DVDs and Blu-ray format of the latest blockbuster, Beauty and the Beast


CHESHUNT, England, 2017-Jul-19 — /EPR Retail News/ — Tesco has joined forces with Disney in a move to revive interest in DVDs and Blu-ray with the launch of an exclusive new format of the latest blockbuster, Beauty and the Beast.

From Monday July 17 the supermarket will be stocking the stylish limited design called the Big Sleeve Edition.

The 12 inch vinyl sized sleeves house the discs and also features collectible art cards.

The cards, which are beautifully drawn characters and scenes from the film are created by acclaimed artist and designer Matt Ferguson, famed for movie artwork posters.

Two years ago, in a similar move, Tesco became the first UK supermarket to champion the vinyl album format revival which is now seeing its strongest demand for more than 25 years.

Tesco entertainment category spokesman Rob Wilson explains: “We believe Big Sleeves could be as effective in stimulating growth in DVD’s and Blu-ray, as limited editions have been in reviving vinyl.

“These formats look fantastic and have great collectability, as well as being perfect gifts. They really offer customers something different to digital and streaming versions.”

The Beauty and the Beast Big Sleeve will be available in over 400 stores and online on Monday July 17, priced at £25.

Tesco has already trialled the Big Sleeve Edition with a few releases across a handful of stores in order to gauge customer reaction which has been extremely positive.

Successful trials of the Big Sleeve format have included Doctor Strange, Rogue One: A Star Wars Story and Finding Dory.

Tesco will continue to work with Disney on future Big Sleeve exclusives with one of the year’s most popular films, Guardians of The Galaxy 2 set to be the next release.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701     

Source: Tesco


Disney named the “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report

GLENDALE, Calif, 2017-Jan-14 — /EPR Retail News/ — Disney has been named the “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report—the largest study of brands based on emotion—an increase from MBLM’s 2015 list, on which Disney was ranked No. 6. The full report will be released on January 17, 2017.

In compiling its study, MLBM looked at responses from 6,000 consumers and 54,000 brand evaluations in the U.S., Mexico and UAE to understand better how emotions help to drive the relationship between consumers and brands, as well as to measure which brands are most successful at creating these strong bonds.

The Branding Agency studied the emotional connection between consumers and brands, as well as the character and strength of the bond. Among other factors, the study took into account the nostalgia consumers have for a brand, how the brand exceeds consumer expectation, and the degree to which consumers feel connected and committed to it.

“Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families,” stated Mario Natarelli, MBLM’s managing partner, adding that the strong representation by media and entertainment companies in the upper ranks of the list reflect a “prevailing mood of escapism and the need for respite” among the millennials surveyed.

Source: Disney

Lucasfilm President Kathleen Kennedy on how the gargantuan galaxy of Star Wars fits into and expands the wonderful world of Disney

HOLLYWOOD, CA - DECEMBER 14:  President of Lucasfilm Kathleen Kennedy attends the World Premiere of ?Star Wars: The Force Awakens? at the Dolby, El Capitan, and TCL Theatres on December 14, 2015 in Hollywood, California.  (Photo by Jesse Grant/Getty Images for Disney) *** Local Caption *** Kathleen Kennedy

HOLLYWOOD, CA – DECEMBER 14: President of Lucasfilm Kathleen Kennedy attends the World Premiere of ?Star Wars: The Force Awakens? at the Dolby, El Capitan, and TCL Theatres on December 14, 2015 in Hollywood, California. (Photo by Jesse Grant/Getty Images for Disney) *** Local Caption *** Kathleen Kennedy


GLENDALE, Calif., 2015-12-21 — /EPR Retail News/ — Since Disney acquired Lucasfilm in 2012, the whole Company has mobilized around the Star Wars franchise and the launch of this film. While the new Star Wars films are produced by Lucasfilm under the umbrella of The Walt Disney Studios headed by Chairman Alan Horn, Disney XD just wrapped up its second season of the animated series Star Wars Rebels. In September, Disney Consumer Products and Interactive Media orchestrated Force Friday, a global event unveiling all-new merchandise, and recently released the Star Wars: Battlefront video game, with a special Star Wars: The Force Awakens Play Set for Disney Infinity, which is out today. Walt Disney Parks and Resorts is currently celebrating “Season of the Force” at Walt Disney World and Disneyland, and Disney Chairman and CEO Bob Iger announced at D23 EXPO 2015 in August the planned creation of not one but two Star Wars Lands, in Anaheim and in Orlando.

Leading the charge is Lucasfilm President Kathleen Kennedy, the prolific producer who met Star Wars creator George Lucas not long after he released the very first film in the series, Star Wars: A New Hope, in 1977, and was handpicked by him to take the reins shortly before Lucasfilm joined Disney. As this newest episode of the Star Wars Saga unfolds—and with other Star Wars Stories such as Rogue One on the way—we posed a few questions to Kennedy on how the gargantuan galaxy of Star Wars fits into and expands the wonderful world of Disney.

Q: Was there anything that surprised you when you took the job of running Lucasfilm?

Kathleen Kennedy (KK): I can’t say there’s anything that surprised me, but in terms of being an executive and running a company as well as making movies, I’ve never been in a situation like I am now, especially inside The Walt Disney Company, where there’s the empowerment of all these different lines of business associated with the content that we make. What I love about it is, it’s an extension of the creative process. The strength of narrative is so important in all these different areas of business, especially now with technology. Technology is creating the opportunity to drive the narrative in so many different ways.

Q: If Lucasfilm had not become part of Disney, as a movie producer you presumably would’ve explored making new Star Wars films. What kind of difference do you think Disney made when it acquired Lucasfilm and these films were announced?

KK: It’s been huge. I had to go into a quick learning curve to just understand all the things that Lucasfilm was involved in to begin with, but once the acquisition happened, and once those other lines of business began to integrate inside The Walt Disney Company, the ability to leverage Lucasfilm globally has been nothing short of astounding. I don’t think there’s any possibility that Lucasfilm could’ve come close to doing what this company has managed to do with positioning and setting up this franchise on a global scale. There were parts of the world that didn’t know that much about Star Wars, such as China and Russia, since they never showed many of the films on the big screen.  So there was a huge education process that needed to go on.

Q: Star Wars is famous for its massive, dedicated fan base. With this being the first new Star Wars Saga film in a decade, how has that factored in?

KK: We have some wonderful people inside Lucasfilm that have been nurturing that relationship with the fans for over 30 years. That was one of the first things that everybody at Lucasfilm sat down and really talked to me about—that this is completely unique and it’s really important to the success of Star Wars. The marketing team has done an unbelievable job of respecting that and nurturing that and empowering that.

Q: Star Wars: The Force Awakens is just the first of several plannedStar Wars movies, some of which are Saga films that focus on the Skywalker family, and others such as Rogue One that are known asStar Wars Stories. What can you tell us about the approach Lucasfilm is taking to the franchise as a whole?

KK: What we’re doing is built around the universe of Star Wars, the mythology that George created. It gives us a huge amount of flexibility to look at it as though we’re dealing with Star Wars history, and we can pull the history books out and then determine what direction we go, what genre we choose to move in.

Q: In Star Wars: The Force Awakens, Daisy Ridley’s Rey is an incredible, strong heroine. One of the interesting things about Lucasfilm is how many of the lead executives are women.

KK: Right now our executive team is 58 percent female, and they’re all powerhouses. Our head of games is a woman. The GM of the company is a woman. The head of story is a woman. Four out of the six key people in the development group are all women and strategic planning for the new ILMxLAB is run by a woman. It’s pretty great, and the conversation in the room does change. That’s something that I’m acutely aware of all the time: When you have a balance like that, there are distinctly different points of view that start conversations in ways that they just don’t when you don’t have diversity in the room.

SOURCE: Disney

Disney Consumer Products and Interactive Media appoints Courtney Holt Executive Vice President and Head of Maker Studios

GLENDALE, Calif., 2015-12-18 — /EPR Retail News/ — Disney Consumer Products and Interactive Media announced today that Courtney Holt has been named Executive Vice President and Head of Maker Studios, reporting directly to Jimmy Pitaro, Co-chair Disney Consumer Products and Interactive Media, and President, Disney Interactive, effective immediately.

In this role, Mr. Holt, who previously served as Maker’s Chief Strategy Officer, assumes oversight of Maker Studios from Ynon Kreiz, President of Maker, who will be leaving the company on January 11, 2016.

“We are pleased that Courtney Holt has agreed to take on an expanded role leading Maker Studios as we continue to explore new ways to leverage Maker’s unique capabilities across The Walt Disney Company,” said Mr. Pitaro. “We also want to thank Ynon Kreiz, who in just three short years helped Maker Studios become the global leader in short-form entertainment. We appreciate his leadership during this critical time.”

Mr. Holt served as an adviser to News Corp. Digital and as President of Myspace Music prior to joining Maker Studios. Before MySpace, Mr. Holt was Executive Vice President of Digital Media and Music for the MTV Networks Music & Logo Group, a division of Viacom. Earlier in his career, Mr. Holt held various strategic new media positions at Interscope Geffen A&M and Atlantic Records. Mr. Holt began his career as a freelance producer and director of music videos and commercials. He is a graduate of Boston University and holds a B.S. in Film.

Zenia Mucha
Corporate Communications
(818) 560-5300

Mariam Sughayer
Corporate Communications
(818) 560-3117

SOURCE: Disney

Philippines: SM Group to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities

Pasay City, Philippines, 2015-9-3 — /EPR Retail News/ — Today (September 1, 2015), the SM Group announced a collaboration with The Walt Disney Company Southeast Asia to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities. The two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties. Fans can look forward to a host of innovative offerings including Disney branded events, promotions and other unique experiences themed around fan-favorite Disney brands and characters.

“We are thrilled to be associated with the iconic Walt Disney Company. Mr. Henry Sy Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in one mall,” says Edgar Tejerero, president of SM Lifestyle Entertainment, Inc. “65 years later, and with 52 malls across the Philippines, it had just been high time that SM forged an official collaboration with the best family entertainment company in the world.”

“Every day, we make millions of Filipinos laugh and smile with our stories and characters from Disney, Marvel, Pixar and Star Wars. We have worked with the various arms of SM group over the years and today we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.

Both SM and Disney have given, and continue to give, customers happy lifetime memories across all generations. Both brands offer a legacy, a tradition, a way of life—a world that customers identify with and find attachment to. Through this partnership, SM will continue to create these experiences and bring the Disney magic closer to Filipinos.

SM has synergized the efforts of all its subsidiaries — including SM Supermalls, SM Markets, The SM Store, Toy Kingdom, and its lifestyle and entertainment arm, SM Lifestyle Entertainment, Inc. – to produce a complete and one-of-a-kind Disney experience for its patrons: from the moment they enter the mall to watch a movie, to the time they purchase their favourite snack and Disney merchandise. Patrons can also take their SM Cinema and Disney experience with them home, or wherever they go, through the newly launched Blink app.

As a precursor to an already successful association, Disney and SM have worked hand in hand to bring multiple experiential events to the Filipino families such as the recent Avengers Experience in SM North Edsa, wherein guests were treated to life-size characters, avenger-themed games, and a meet and greet with Captain America, Thor, and Black Widow.

To officially jumpstart its formal bond as allies, SM and Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest instalment of the movie, “Star Wars: The Force Awakens.” The exhibit will include life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and Toy Kingdom.

Watch out for the “Star Wars Galactic Christmas” event in Select SM Supermalls near you.


About SM Lifestyle Entertainment, Inc.
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, and leisure. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into fourteen major brands. Currently tucked under its belt are: SM Cinema, Director’s Club Cinema, IMAX Theatre, XD: 4D Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Galeon, Snack Time, e-PLUS Tap to Pay, Mall of Asia Arena, SM Tickets, and Blink.   SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

About The Walt Disney Company in Southeast Asia (NYSE:DIS)
The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia and has grown to five offices in the region (Malaysia, Thailand, Indonesia and the Philippines) with the headquarters in Singapore, employing over 300 permanent staff. Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment overseeing content from six key brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.

Television is a key driver in growing the Disney brand in the region. The three Disney-branded channels available across the region are: Disney Channel, Disney Junior and Disney XD. The company also distributes Disney owned programs and channels to television, mobile, broadband and on-demand platforms to over 25 Southeast Asian providers including terrestrial broadcasters, pay-TV and channels as well as digital platforms.

Studio Entertainment reached new box office heights with several titles in 2015. Big Hero 6 was a phenomenal animation success for SEA, and set new records as the biggest animation release of all time in several markets. Marvel’s Avengers: Age of Ultron achieved the Biggest Opening Weekend in Philippines and was the 2nd Biggest Opening Weekend in Singapore, Thailand and Vietnam.

As one of the world’s largest creators of high-quality digital experiences, Disney Interactive produces interactive entertainment for the whole family including multi-platform video games, online short form video, mobile and social games and digital destinations across all current and emerging media platforms. Entertaining guests of all ages, Disney Interactive’s key products include the video game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile franchises like Frozen Free Fall and Disney Tsum Tsum, top online destinations for kids, parents and fans including, Oh My Disney, and and the Disney social network reaching more than 1 billion guests on Facebook.

From apparel and toys to food and stationery, Disney Consumer Products (DCP) is the world’s leading licensor and works with over 400 licensees across all product categories in Southeast Asia for all ages and lifestyles. Disney Publishing is active in 6 countries in 6 different languages in Southeast Asia, publishing a diverse range of products in the region including story, activity and e-books, magazines and comics that reach a wide demographic from pre-schoolers to pre-teens and adults. For more information, please visit

For more information, kindly contact:
Stephanie Henares
Public Relations Manager
SM Lifestyle Entertainment, Inc.


Philippines: SM Group to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities

A magical world awaits. From left: SM Lifestyle Entertainment President Edgar Tejerero; SM Prime Holdings President Hans Sy; The Walt Disney Company, Asia President Paul Candland; and The Walt Disney Company, Southeast Asia, Managing Director Rob Gilby. They are joined by Disney’s most loved characters Donald and Daisy Duck, Mickey and Minnie Mouse and Goofy.

JCPenney launches a special line of products to celebrate the release of Disney’s “Cinderella”

New Disney Collection Merchandise Available at Disney Shop Inside JCPenney

PLANO, TX, 2015-2-13 — /EPR Retail News/ — JCPenney today announced that it has introduced a special line of products to celebrate the release of Disney’s “Cinderella,” a live-action feature film inspired by the classic fairy tale. The retailer will also support the collaboration with a fully integrated marketing campaign that includes a dedicated commercial premiering during the Academy Awards®. Drawing inspiration from the new live-action feature film “Cinderella,” JCPenney’s marketing campaign will showcase how the retailer can inspire today’s modern woman and make her fairy tale dream a reality.

“The Cinderella story perfectly aligns with our ‘fit’ promise at JCPenney. It’s a story about the power of transformation, and how Cinderella found her inner confidence and self-esteem that enabled her true potential to emerge,” said Deb Berman, chief marketing officer for JCPenney. “Through our collaborative efforts with Disney around the release of “Cinderella,” we have an opportunity to generate additional awareness of our Disney shops and exclusive merchandise, as well as reinforce how JCPenney fits life’s momentous occasions.”

Destination for Disney
Launched in October 2013, the Disney shop inside JCPenney offers an enchanting retail destination for some of Disney’s most beloved characters with an extensive collection of toys, costumes and children’s apparel found only at JCPenney. The retailer plans to expand the Disney shop inside JCPenney, available in 565 stores and online at, to an additional 116 stores this year.

“Appealing to children, parents and grandparents alike, as well as a diverse range of nostalgic collectors who have a strong affinity for Disney, the Disney shop inside JCPenney has become one of our most popular brands,” said Lesa Nelson, senior vice president of children’s at JCPenney. “We are constantly looking for ways to collaborate with Disney – a highly revered, family-friendly brand – and couldn’t be more thrilled to be part of promoting the release of ‘Cinderella.’”

In celebration of the upcoming movie release on March 13, JCPenney is offering a selection of “Cinderella” products available exclusively at the Disney shop inside JCPenney. The collection includes “Cinderella”-themed merchandise inspired by the original animated Disney film such as role-play dresses and accessories, as well as plush toys, dolls, figurines and a tea set. Apparel pieces include graphic tees, nightshirts, a tulle dress and more. A special deluxe ball gown costume and set of make-believe “glass” slippers reflecting Cinderella’s look from the new live-action film are also available. Additionally, from Feb. 19-April 15, customers that spend $25 or more on any Disney Collection purchase will receive a free, reusable “Cinderella” tote bag.

Bringing a Fairy Tale to Life
JCPenney will celebrate the release of “Cinderella” with a robust marketing campaign aimed at empowering women of all ages. A champion and partner on her journey through everyday life, JCPenney will demonstrate how it has the style and fashion she seeks to look and feel her best – all at a price she can feel good about.

JCPenney will premiere a 30-second “Cinderella”-inspired broadcast spot during its official retail sponsorship of the 87th Academy Awards on Feb. 22. Showcasing a fashion assortment from JCPenney, including a “Cinderella” costume from the Disney shop, the spot will show how everyday occasions can become a fairy tale moment.

Customers shopping the JCPenney store in Manhattan Mall from Feb. 12-22 will have the unique opportunity to see a display of the ball gown featured in the movie. Design students from The Fashion School at Kent State University will be invited to view the gown and showcase their creativity by submitting their design interpretation of a modern day fairy tale look. The winner of the design, chosen by a panel of judges including JCPenney style voice Nina Garcia and fashion designer Charlotte Ronson, will receive a $5,000 scholarship and an opportunity to have their design displayed.

JCPenney will also provide deserving young women their own fairy tale experience. In addition to attending a workshop encouraging confidence, self-motivation, health and wellness and more, the teens selected will enjoy a private dining event with special guests. Additionally, they’ll receive a JCPenney shopping spree and makeover and have the opportunity to attend the red carpet premiere of “Cinderella” on March 1 at the El Capitan Theatre.

The campaign will also be supported by additional social, mobile and digital elements.

For related images, video and b-roll, please visit’s-New-Live-Action-Film-

JCPenney Media Relations
972-431-3400 or
Twitter: @jcpnews

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit

About Disney’s Cinderella
The story of “Cinderella” follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella’s father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham Carter) steps forward and – armed with a pumpkin and a few mice – changes Cinderella’s life forever.

A live-action feature inspired by the classic fairy tale, “Cinderella” brings to life the timeless images from Disney’s 1950 animated masterpiece as fully-realized characters in a visually-dazzling spectacle for a whole new generation.

Directed by Academy Award® nominee Kenneth Branagh (“Thor,” “Hamlet”) and starring Academy Award winner Cate Blanchett (“Blue Jasmine,” “Elizabeth”), Lily James (“Downton Abbey”), Richard Madden (“Game of Thrones”) and Academy Award nominee Helena Bonham Carter (“The King’s Speech,” “Alice in Wonderland”), “Cinderella” is produced by Simon Kinberg (“X-Men: Days of Future Past,” “Elysium”), Allison Shearmur (“The Hunger Games: Catching Fire”) and David Barron (“Harry Potter and the Deathly Hallows”) with Tim Lewis (“Goldeneye”) serving as executive producer. The screenplay is by Chris Weitz (“About a Boy,” “The Golden Compass”).

“Cinderella” will be released through Walt Disney Studios Motion Pictures on March 13, 2015.


JCPenney launches a special line of products to celebrate the release of Disney’s “Cinderella”

JCPenney launches a special line of products to celebrate the release of Disney’s “Cinderella”