Michaels and Pinterest launch Make It Kits to help anyone become a more experienced crafter

Unveil First “Make It Kit” Collaboration, Available For a Limited Time Starting April 20th

IRVING, Texas, 2017-Apr-20 — /EPR Retail News/ — Michaels and Pinterest today announced a partnership to launch Make It Kits, a unique kit which includes all the necessary supplies to help anyone, from a beginner to a more experienced crafter, make one of the most trending projects on Pinterest. Exclusive to Michaels, the co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities.

“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, senior vice president of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect way to bring that inspiration to life.”

Michaels, North America’s largest arts and crafts specialty retailer, is collaborating with Pinterest, an app that helps you discover and do things to design your life, to encourage people of all skill levels to turn their ideas into personalized, do-it-yourself crafts with their new Make It Kits. Inspired by Pinterest insights, Make It Kits lets you turn your online Pins into tangible projects.

The first Make It Kit: “Shibori for Your Home” features Shibori style dyeing project, and contains everything needed to complete the project, including Paper Pin cards with step-by-step instructions, tea towels, dye, and materials for three different dyeing techniques. Pinterest has seen over 1.7 billion home décor Pins and more than 27 million people saving home décor content, specifically, shibori style dye searches have increased 56% in the past year, with Pinners saving 2.6 million ideas in 2016.

“People come to Pinterest looking for new ideas to try in their daily lives, and we are thrilled to see that Michaels is transforming popular Pinterest trends into projects to help people turn inspiration to action,” said Alastair Cotterill, Global Head of The Studio, Pinterest. “Partners like Michaels are an important part of fulfilling our mission to help people discover and do what they love.”

On April 20th, Michaels Rewards customers will have an exclusive, member-only early access to purchase the new Make It Kit: “Shibori for Your Home” via Promoted Pins and a special email offer. Beginning April 21st, anyone will be able to buy the Make It Kits on michaels.com, while supplies last. For more information on this and other Michaels’ products, projects and classes, visit www.michaels.com.

About The Michaels Companies, Inc.:

The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.

As of January 28, 2017, the Company owned and operated 1,367 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s. The Michaels Companies, Inc. also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry. The Michaels Companies, Inc. produces a number of private brands including Recollections®, Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market™, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com.

The Michaels Companies, Inc.
Mallory Smith, 972-409-5244
Mallory.smith@michaels.com

Source: The Michaels Companies, Inc.

News Provided by Acquire Media

Homebase study reveals that 74% of men take charge of labor intensive DIY and home improvement projects while women are taking on more creative DIY tasks

Milton Keynes, UK, 2015-4-14 — /EPR Retail News/ — The age old debate of DIY and the battle of the sexes is back as new findings reveal 74 percent of men are still taking charge of labor intensive jobs around the home. While women are taking on more creative DIY tasks.

A recent study by Homebase has found that grouting tiles, putting up fences and building sheds were tasks taken care of by over 28 million UK males in the last 12 months. This compares to 68 percent of women who have been busy changing colour schemes, restyling rooms, creating feature walls and upcycling furniture in order for homes to be looking their best.

Men also come out top in their confidence of undertaking DIY and home improvement projects, nearly half of those surveyed (49 percent) admit they are confident in their knowledge in completing tasks, compared to just a quarter of women surveyed.

Getting to the point of making home improvements also proves a task itself, with the UK spending on average 29 days researching a project, its women who want to get things right as 48 percent can spend up to six months looking for ideas. A stark contrast to men, as 38 percent spend under two days planning and researching projects.

The research also revealed the shift in UK perception of what DIY is and how it has evolved from the 1960’s when it was all about decorating, building and making fixtures and repairs to homes rather than employing a professional. Today, home improvement has transformed and is now seen as CIY (create it yourself) which see’s 40 percent of Brits taking on projects that are as much about design as the practical skills.

For inspiration, help and advice visit the new Homebase Project Centre http://www.homebase.co.uk/en/static/project-centre

Note to Editors:
Research conducted between 30.12.14 – 06.01.15 on 2,057 UK homeowners and tenants.

For more information, please contact the Homebase Press Office on 0845 120 4365 or email media.relations@homebase.co.uk .

Follow us @Homebase_PR.

About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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Homebase study reveals that 74% of men take charge of labor intensive DIY and home improvement projects while women are taking on more creative DIY tasks

Homebase study reveals that 74% of men take charge of labor intensive DIY and home improvement projects while women are taking on more creative DIY tasks

Homebase research: over 50% of UK householders think DIY is now about ‘creating’ a look or style within their home without expert help

Milton Keynes, UK, 2015-3-6 — /EPR Retail News/ — The meaning of the term ‘DIY’ is in need of a makeover as it is too narrow for today’s socially connected, creative consumer, Homebase has revealed.

  • Half of people think that DIY is now about ‘creating’ a look or style within their home without expert help
  • People spend on average 29 days looking for ideas and undertaking research before taking on home and garden projects.

Paul Emslie, Commercial Director at Homebase, said: “Our research has shown that the consumers’ relationship with traditional DIY has evolved from the practical 1950s ‘Do It Yourself’ definition that endured for decades to more ‘Create It Yourself’ terminology. This has emerged as content shifts from the expert-led home improvement TV heyday of the ‘90s’ and ‘00s’ to online inspiration-sharing sites such as pinterest, houzz and instagram in the ‘10s’.”

The research, carried out by Homebase across the UK, revealed that over 50% of householders think that DIY is now about ‘creating’ a look or style within their home without expert help. And an increasingly socially-connected consumer is more likely to use ‘friendspiration’ to look for these home design ideas with 55% saying that they now get their inspiration from friends both on and off line.

Tom Dyckhoff, presenter of Great lnterior Design Challenge, believes DIY has broadened and evolved since its emergence in popular culture in the 1950s.

“DIY TV is one of the most successful television formats of all time. It’s helped the nation learn how to lay tiles, knock through walls, put up shelves AND learn about the latest trends, from shabby chic to minimalism. Today, though, it’s changing. It’s not just about doing it yourself; it’s about designing it yourself, too, encouraging a new, more confident generation brought up on the internet to be even more creative at home.”

This ever growing confidence to ‘Create it Yourself’ is demonstrated by the fact that interior design/home improvement will take top priority with almost a quarter of people planning on changing the colour scheme of a room whilst a fifth will restyle an entire room.

For bigger projects, such as kitchens and extensions, over half of consumers will outsource the work but 35% of men said they would avoid professional help for undertaking other restoration projects – such as restoring floorboards or upgrading fireplaces – themselves.

The shift towards an increasingly creatively-confident consumers is supported by 43% of consumers saying they happily upcycle old furniture and take on ‘CIY’ art projects that include techniques like stencilling and stressing.

There is still a split in the DIY skills between the sexes with twice as many women as men saying that they use home improvement projects to express their creativity. However, 37% of women say they would delegate the actual ‘doing’ of these projects to their partner. It seems the chaps don’t mind though as the research showed twice as many men as women said they have the knowledge and ability to carry out home improvement tasks.

The creative part of the process is now taken so seriously that people spend on average 29 days looking for ideas and undertaking research before taking on home enhancement work. However cost (80%), ease of completion of a project (51%) and inconvenience (30%) are the biggest factors that delay the start of a project in UK households.

Homebase is launching a new online Project Centre to help customers find inspiration as well as help and advice on undertaking a project in their home or garden (homebase.co.uk/myway).

ENDS

Note to Editors:
For more information, please contact the Homebase Press Office on 0845 120 4365 or email media.relations@homebase.co.uk .

Follow us @Homebase_PR.

About the research:
The research for Homebase was carried out between: 30 / 12 / 2014 and 06 / 01 / 2015 by Opinion Matters

Sample: 2,057 UK Homeowners or Tenants

All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner’s Office and is fully compliant with the Data Protection Act (1998).

Top 10 DIY skills the UK deems it’s most important to have:

  1. Changing a lightbulb
  2. Changing a fuse
  3. Fitting a plug
  4. Painting a room
  5. Fixing a leaking tap
  6. Unblocking a drain
  7. Hanging curtains
  8. Hanging a picture
  9. Putting up shelves
  10. Drilling a hole in the wall

Top 10 list of UK DIY capability

  1. Changing a light bulb
  2. Changing a fuse
  3. Hanging a picture
  4. Fitting a plug
  5. Hanging curtains
  6. Painting a room
  7. Using a spirit level
  8. Putting up flat pack furniture
  9. Drilling a hole in the wall
  10. Filling a hole in the wall

About Homebase
Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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Homebase research: over 50% of UK householders think DIY is now about ‘creating’ a look or style within their home without expert help

Homebase research: over 50% of UK householders think DIY is now about ‘creating’ a look or style within their home without expert help