Dom Pérignon collaborates with Japanese artist Tokujin Yoshioka to revisit the bottle and coffret of Dom Pérignon Vintage 2009

Dom Pérignon collaborates with Japanese artist Tokujin Yoshioka to revisit the bottle and coffret of Dom Pérignon Vintage 2009

 

Paris, 2017-Dec-04 — /EPR Retail News/ — As the 2017 holiday season begins, Dom Pérignon has unveiled a new creative collaboration with Japanese artist Tokujin Yoshioka. Tokujin Yoshioka has designed a limited-edition coffret and reinterpreted the emblematic shield on the bottle, celebrating the exceptional nature of Dom Pérignon Vintage 2009.

Following renowned artists including Marc Newson, Karl Lagerfeld, David Lynch and Iris van Herpen, Dom Pérignon invited Japanese artist Tokujin Yoshioka to revisit the bottle and coffret for Dom Pérignon Vintage 2009.

Produced in a year of prodigious sunlight and heat, the 2009 vintage of Dom Pérignon is a luminous, solar champagne that resonates perfectly with the stunning beauty of light that characterizes Tokujin Yoshioka’s work. His creation revisits this exceptional Dom Pérignon vintage, evoking its radiant vibration to the eye and the palate, says Dom Pérignon  Chef de Cave Richard Geoffroy: “The artistic affinity Tokujin shares with Dom Pérignon was evident to me from our first encounter. As we tasted the champagne, he instinctively expressed a strong connection with the solar character of Dom Pérignon Vintage 2009.”

To express the singular potential of this vintage, Tokujin Yoshioka presents an installation of three crystal blocks that form a prism to embrace the champagne bottle. “The notions of light, transparency and brilliance are especially relevant for this vintage,” says the artist. As an expansion of his installation, Tokujin Yoshioka  also revisited the Maison’s emblematic shield, which is reprised on the coffret along with the artist’s signature.

The Dom Pérignon edition by Tokujin Yoshioka will be available in a limited edition by special order for the 2017 year-end holiday season. The artist has also created a reinterpretation of Dom Pérignon Rosé 2005.

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Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Dom Pérignon features Christoph Waltz in its new campaign for Dom Pérignon P2 champagne

Dom Pérignon features Christoph Waltz in its new campaign for Dom Pérignon P2 champagne
Dom Pérignon features Christoph Waltz in its new campaign for Dom Pérignon P2 champagne

 

Paris, 2016-Sep-24 — /EPR Retail News/ — Dom Pérignon has unveiled its first advertising film for Dom Pérignon P2. The international campaign features acclaimed actor Christoph Waltz as he experiences this exceptional champagne.

Entitled “Touched with plenitude”, the campaign portrays the unique moment when the palate discovers the elegant bubbles of Dom Pérignon P2, creating unique emotion. To capture the emotions sparked by the encounter with an exceptional champagne defined by a perfect balance of intensity and lightness, Dom Pérignon invited special guest Christoph Waltz, the celebrated Academy Award and Golden Globe-winning Austrian actor.

In a refined black and white film shot by Billy Kidd, the actor precisely translates the sensations triggered by the encounter with the champagne, sharing the emotions of the tasting experience with precise yet subtle expressions. Each Dom Pérignon champagne has a distinct universe. P2 is the result of 16 years of elaboration in the cellars, the time for this exceptional champagne to reach the peak of energy, precision and intensity.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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