IKEA U.S. focuses on disadvantaged homeless at this year’s product donation program to the American Red Cross

Conshohocken, PA, 2017-May-16 — /EPR Retail News/ — Now in its third year, IKEA U.S. continues its product donation program to the American Red Cross running May 15th – 31st. This year, IKEA is focusing on the vulnerable and disadvantaged homeless in its 45 local markets through its donation of 4,500 ‘Care Kits for the Homeless.’ These kits consist of backpacks packed with necessity items such as a poncho, washcloths, towels, water and food. Each designated location will receive 100 ‘Care Kits for the Homeless’; backpacks, packed by IKEA co-workers to be distributed nationally.

“IKEA wants to help create a better life for the many people and communities touched by our business,” said Evamay Lawson, Head of IKEA US Community Affairs. “Through our partnership with the American Red Cross, we are hoping to extend a hand of help to the homeless families and individuals in our local communities without access to basic necessities.”

Last year, IKEA worked with the Red Cross and donated over 4,000 care packages for the Disaster Responder Program. These comfort care packages consisted of everyday home items, such as: sheets, pillows, towels and toys to help families get back on their feet.

“We are grateful for the IKEA partnership and their focus on helping homeless and vulnerable populations,” said Barb Larkin, American Red Cross Senior Director of Corporate Relationships. ”These kits will provide comfort to thousands of people – including support for the homeless veteran standowns that the Red Cross supports across the country and vulnerable people who have experienced emergencies.”

The Red Cross depends on the generous support of the American public to fulfil its crucial mission. By making a charitable donation to the Red Cross, you are there for millions of people who face emergencies every year and help as they rebuild their lives. Visit redcross.org or call 1-800-RED-CROSS (1-800-733-2767) to make a donation.

About IKEA:
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 392 IKEA stores in 48 countries, including 43 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

Mona Astra Liss
IKEA US Corporate Public Relations Director
(610) 834.0180/ext. 5852

American Red Cross:
Anthony Tornetta
Communications Director
Anthony.Tornetta@redcross.org @atornetta
(267) 246.4375

Source: IKEA

Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day

CANTON, Mass., 2016-Jul-08 — /EPR Retail News/ — July is National Ice Cream Month, our favorite month of the year at Baskin-Robbins, and this year marks the USO’s 75th anniversary. To honor this anniversary and our steadfast commitment to supporting our nation’s military, we’re excited to be holding a special nationwide donation program on National Ice Cream Day and offer our guests our new USO Patriot Pop flavor, which features cherry, lemon and blue raspberry-flavored ices.

National Ice Cream Day falls on Sunday, July 17, and this year Baskin-Robbins will donate 75 cents from every ice cream float sold on that date to the USO in honor of its 75th anniversary.* The donations will go towards supporting the USO’s mission of connecting America’s military to their family, home and country, no matter the circumstances. In addition, we’re asking everyone to take a moment out of their busy day to thank the more than 1.3 million active duty service members around the world.

Baskin-Robbins’ connection with the military began more than 70 years ago with our founders, Burt Baskin and Irv Robbins, who both served in the military during World War II. We’re proud to honor their legacy through our partnership with the USO and our incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S., where we waive the 20-year initial franchise fee of $25,000 on the first restaurant and offer reduced royalty rates for five years for qualified, honorably discharged military veterans looking to own their own ice cream shop.

Help us and the USO send 1 MILLION messages of support to our service members by visiting www.uso.org/baskin-robbins!

Dunkin’ Brands Media Relations
Phone: 781-737-5200


Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day
Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day

Source: Baskin-Robbins