Sequential Brands Group and QVC® announce new additions to Martha Stewart’s existing collection

America’s Most Trusted Lifestyle Expert Grows Existing Collection with New Products

NEW YORK, 2018-Mar-02 — /EPR Retail News/ —  Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) and QVC® announce new additions to Martha Stewart’s signature QVC line, which spans multiple categories. This spring, Martha is set to introduce Martha Stewart Pets, and will also unveil the latest offerings from her Gourmet Food and Garden collections.

“From her very first appearance, Martha has impressed QVC customers not only with her carefully curated collection of products, but with her incomparable passion for helping others find easy solutions to everyday problems,” said Doug Howe, Chief Merchandising Officer for QVC Group. “Our customers trust in Martha’s expertise entirely and truly regard her as a lifestyle expert and teacher, and we know our customers are going to love Martha’s new items as much as we do.”

Tune in to QVC on Thursday, March 15 at 3PM (ET) for the premiere of “Martha Stewart – Pets” as Martha demonstrates distinctive ideas for grooming, feeding, outfitting, and playing with pets. After successfully launching Martha Stewart Wine Co., Martha’s curated wine collection, in January, Martha is scheduled to further expand her Gourmet Food collection with items ranging from pastries and seafood to seasonal offerings. Following the successful pre-sale of Martha Stewart’s 90th book, Martha’s Flowers, Martha is set to introduce her latest tools and products perfect for preparing any backyard or outdoor space for spring.

“The Martha Stewart brand is devoted to informing and inspiring people to live more beautiful and functional lives, and I’m thrilled to introduce new products that do just that,” said Martha Stewart. “QVC allows me to engage directly with consumers and share my signature collection with millions of shoppers around the country. I look forward to further expanding my line with QVC customers.”

“Since launching on QVC, the Martha Stewart brand has experienced a great deal of success across multiple categories,” said Karen Murray, CEO of Sequential Brands Group. “We believe QVC, a multi-platform retailer, to be a perfect fit for the Martha Stewart brand and are excited to grow our business. QVC is truly unmatched when it comes to offering an American icon like Martha Stewart, who can span so many different categories, from food and garden to skincare and apparel, and we are excited to debut our new categories.”

Items from the Martha Stewart collection are available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515. For the latest news and happenings at QVC, please visit the QVC Newsroom at newsroom.qvc.com.

About Martha Stewart
Martha Stewart is an Emmy® Award-winning television show host, entrepreneur, bestselling author of 90 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living—cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About QVC 
QVC exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers over 14 broadcast networks reaching nearly 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.

QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.

Media Contacts:
Sequential Brands Group, Inc.
Dana Miller
212-827-8347
dmmiller@marthastewart.com

QVC
Katie Dougherty
Katie.Dougherty@qvc.com

Source: Sequential Brands Group, Inc./globenewswire

QVC, NBC’s TODAY in the 2nd year for a country-wide search for “Mompreneurs”

WEST CHESTER, Pa., 2016-Apr-14 — /EPR Retail News/ — Calling all moms with a money-making invention! For the second year, QVC is collaborating with NBC’s TODAY to discover the next big product to be sold by the world’s leading video and ecommerce retailer. Nine budding mom entrepreneurs, or “mompreneurs,” will take center stage next week to showcase their creative inventions during TODAY’s Next Big Thing 2, a week-long competition where promising mom inventors and entrepreneurs have the opportunity to pitch their breakthrough ideas each day to NBC’s TODAY‘s panel of experts.

The country-wide search began in February as inventors were asked to submit their inventions. From those submissions, nine finalists were chosen across three different categories including: “gadgets for mom’s purse,” “mom on the go” and “mom gets organized.” All of the products are created by moms, for moms. During the week of April 18, the products in each category will be pitched live on NBC’s TODAY to a panel of judges that includes Doug Howe, QVC’s Executive Vice President of Merchandising, Jill Martin, NBC’s TODAY contributor and Creative Director of QVC’s contemporary fashion and accessories line, G.I.L.I. got it love it® and Savannah Guthrie, NBC’s TODAY anchor.

Beginning Tuesday, April 19, viewers can vote for their favorite product each day by visiting TODAY.com. On Friday, April 22, the inventors of the product receiving the most votes in each category will have one last chance to win over the judges and explain why their product deserves to join the ranks of QVC’s best-selling items. The overall winner selected by the judges will sell their product live on QVC Saturday, April 23 at 10AM (ET).

“Joining together with TODAY once again provides us with the opportunity to highlight budding entrepreneurs and inventors across the country,” said Howe. “The joy of discovery and the power of storytelling is a big part of what we do at QVC. Through TODAY’s Next Big Thing, we’re able to discover promising mom entrepreneurs and provide them with national distribution and a powerful platform to showcase the story and inspiration behind their products.”

Last September, QVC and TODAY launched TODAY’s Next Big Thing. Leslie Pierson, the inventor of GoodHangups, a reusable magnetic display systems for posters, art, photographs and more, was named the winner. The product achieved immediate success on QVC selling out during Pierson’s first appearance on air and it continues to be a popular item.  The experience has given Pierson the opportunity to expand and further develop her business.

“Presenting my product on TODAY and then QVC was such an amazing opportunity to tell my story and demonstrate my product to millions of people and get instant feedback,” said Pierson. “So often in retail, your product is standing on its own either online or on a retail shelf with little or no opportunity to tell the story of how you came up with it or showcase how it works. With QVC, you’re talking directly to your customer and have the opportunity to explain your inspiration and demonstrate how it works in a way that’s usually not possible.”

Over the past 29 years, QVC has launched and fostered the growth of some of today’s most successful brands.TODAY’s Next Big Thing 2 aligns with QVC’s commitment to bring their customers an ever-changing mix of new and innovative products from inventors and entrepreneurs as well as national and boutique brands.  It also supports QVC Sprouts®, the ongoing, crowd-sourced product search that seeks the best up-and-coming products from inventors and entrepreneurs, where those with a retail-ready item have the opportunity to sell on QVC.com and the chance to grow their businesses through a scalable and nurturing process.

Tune in to Saturday Morning Q® on QVC Saturday, April 23 at 10AM (ET) for a firsthand look as the TODAY’S Next Big Thing winning invention is showcased. Visit QVC.com to purchase the winning product, plus the products of all nine finalists. To learn more about QVC Sprouts, visit http://www.qvc.com/qvcsprouts.

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture inChina. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Xcel Brands, Inc. (NASDAQ:XELB) is a brand development and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies.  With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels.  Xcel differentiates by design.  www.xcelbrands.com

Media Inquiries:
484.701.1647
media.relations@qvc.com