Amazon announces partnership with the UK Government to explore delivery of parcels by drones

SEATTLE, 2016-Jul-27 — /EPR Retail News/ — (NASDAQ:AMZN) – Amazon has today announced a partnership with the UK Government to explore the steps needed to make the delivery of parcels by small drones a reality, allowing Amazon to trial new methods of testing its delivery systems.

A cross-Government team supported by the UK Civil Aviation Authority (CAA) has provided Amazon with permissions to explore three key innovations: beyond line of sight operations in rural and suburban areas, testing sensor performance to make sure the drones can identify and avoid obstacles, and flights where one person operates multiple highly-automated drones.

“The UK is a leader in enabling drone innovation – we’ve been investing in Prime Air research and development here for quite some time,” said Paul Misener, Amazon’s Vice President of Global Innovation Policy and Communications. “This announcement strengthens our partnership with the UK and brings Amazon closer to our goal of using drones to safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.”

This ground-breaking work will help Amazon and the Government understand how drones can be used safely and reliably in the logistics industry. It will also help identify what operating rules and safety regulations will be needed to help move the drone industry forward.

“Using small drones for the delivery of parcels will improve customer experience, create new jobs in a rapidly growing industry, and pioneer new sustainable delivery methods to meet future demand,” said Misener. “The UK is charting a path forward for drone technology that will benefit consumers, industry and society.”

As the UK’s aviation safety regulator, the CAA will be fully involved in this work to explore the potential for safe use of drones beyond line of sight. The outcomes of these tests will help inform the development of future policy and regulation in this area.

“We want to enable the innovation that arises from the development of drone technology by safely integrating drones into the overall aviation system,” saidTim Johnson, CAA Policy Director. “These tests by Amazon will help inform our policy and future approach.”

Amazon Prime Air
Prime Air is a future delivery system from Amazon designed to safely get packages up to 5 pounds to customers in 30 minutes or less using small drones. For more information on Prime Air, visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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Source:, Inc.

Best Buy’s Drone Selection for the holidays: dozen different drones in stores and nearly 40 models online

MINNEAPOLIS, 2015-12-9 — /EPR Retail News/ — Drones are generating a lot of buzz as one of this year’s hottest — and most talked about — holiday gifts for first-time fliers and avid aviators alike.

The Consumer Electronics Association expects about 700,000 drones to fly off retailers’ shelves this year, up 63 percent from a year ago, and the Federal Aviation Administration says sales could top 1 million. Best Buy Chairman and CEO Hubert Joly even bought one recently.

Whether you’re looking to fly for fun or capture jaw-dropping photos and video, Best Buy makes it easy to find the drone that’s right for you. We offer an unmatched selection of the miniature remote-control aircraft, and our Blue Shirts are experts on how to use them — and use them safely.

We sell about a dozen different drones in our stores and nearly 40 models online, ranging from $50 for beginner-level toys to more than $1,000 for high-tech flying machines for “pro-sumers.” Plus, we carry dozens of accessories, including batteries, propellers and propeller guards.

And we’re making sure we sell drones the right way. Best Buy employees who sell them are required to complete an online training course to master this emerging technology and learn how to fly safely and responsibly.

On Friday, we announced that we’re teaming up with the Academy of Model Aeronautics (AMA) to teach shoppers about drone safety with “Know Before You Fly”safety brochures in all U.S. stores. Receipts for drone purchases will have regulatory and safety information printed on them. We’re also selling AMA memberships, which give consumers access to up-to-date information on potential drone-related regulations, as well as access to local clubs where consumers can take their drones to fly and receive instruction from experienced operators.

Here’s a quick look at the products you’ll find at Best Buy.

For the First-Time Flier

Entry-level drones are a great way to get your feet wet in the hobby and learn the basics of flying. These drones are small and light, and sometimes maneuverable enough to fly safely indoors. However, their size and basic technology can make them difficult to control outside, especially when it’s windy. Some can capture images and video when paired with an action camera.

Example: Parrot Bebop

For the Avid Aviator

Advanced drones offer a wide array of added features. You’ll move beyond quadcopters into drones with six or eight rotors for added lift and more stability, and some of the included cameras can take stunning photos and 1080p video or better. Some models offer advanced flight controllers and GPS to control your drone in practically any way imaginable, including premapping flight paths.

Examples: Yuneec Typhoon, 3DR Solo and DJI Phantom 3.

For more information about drones, stop into your local Best Buy store or check out the Drone Buying Guide on

SOURCE: Best Buy



Best Buy’s Drone Selection for the holidays: dozen different drones in stores and nearly 40 models online

Best Buy’s Drone Selection for the holidays: dozen different drones in stores and nearly 40 models online