Debenhams Reveals Formula For Perfect Pair Of ‘Drop-A-Dress Size’ Shoes

Debenhams has announced its formula for how to drop a dress size in seconds. According to the retailer, if chosen carefully, a mere pair of shoes can have a dramatic slimming effect on the wearer – creating the illusion of having dropped a dress size.

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The slimming effect is so apparent that, when asked to guess the dress size of the same woman in two images, people shown the image of her wearing the slimming shoes gave an average of one dress size smaller than those shown a picture of her without the magic shoes on.

Debenhams technologists created the formula when they noticed an onslaught of celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed Miliband’s wife Justine wearing similar nude high heels.

The formula for the perfect pair of slimming shoes is as follows: (colour + platform + height + heel width) – ankle strap = slimming, or as it is written in short-hand: (C + P + H + HW) – AS = S.

For those wanting to look slimmer in their dresses, they must first choose a nude coloured shoe which matches their skin tone. This works as an extension of the leg. Platforms should be concealed and should have at least a centimetre in depth to ensure maximum lengthening.

Heel height is critical and it is advised that women choose three-inch or higher heels. This provides added height and instantly gives a slimming effect. Heel width should also be considered. Thick heels draw the eye and break the illusion, so stiletto heels are recommended.

The final aspect of the formula is ankle straps. According to the formula, ankle straps should be avoided at all costs as they cut the leg short, making them look shorter and wider.

The formula combines a combination of tricks that give the impression of lengthened legs and tighter thighs while encouraging the torso to be pushed out, in turn flattening the stomach.

In response to the slimming formula, Natelle Baddeley, head of accessories for Debenhams, said: “It seems that performing magic tricks is no longer reserved for the likes of Dynamo and David Blaine.

“If followed to the letter, this formula gives women the chance to walk in the shoes of the famous tricksters of our time – creating a slimmer silhouette in an instant.”

Natelle Baddeley continued: “This is a diet in a shoe. Once you have found the perfect pair all you need to do is slip on your shoes to instantly transform your silhouette. It’s the perfect party cheat.”

High profilers who currently benefit from this sneaky cheat are A-listers such as Beyonce Knowles, Victoria Beckham, Alesha Dixon, Jessie J and Sarah Jessica Parker.

Via EPR Network
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House Of Fraser Launches New Autumn/Winter 2010 Shoes Collection Online

House of Fraser, the leading premium department store, has launched its Autumn/Winter 2010 footwear collection by Dune online.

The Dune Group offers affordable luxury shoes and accessories, with brands including Dune, Pied a Terre and Bertie. The Dune Group was formed in March 2009 with the acquisition by Dune of the Shoe Studio Group and opened its first store in London’s Kings Road in 1993.

Autumn/Winter 2010 footwear concentrates on three main trends. From opulent velvet peep toes to platform courts and pull-on ankle boots, online shoppers will find Venetian Masquerade, Starlight Express and The Aviator trends all at houseoffraser.co.uk.

The Venetian Masquerade trend is a romantic yet striking story with an air of mystery surrounding it. An intense colour palette of ebony black, deep navy and rich red appears on opulent velvet peep toes and delicate lace up strappy sandals for a ‘belle of the ball’ feel. Lace, jewels, corsages and caging are prominent features in this theme. Black leather over the knee boots and suede peep toe shoe boots take on a subtle yet seductive approach.

Starlight Express makes a statement with sky scraper heels and bold shapes. The trend focuses heavily on chains, buckles, studs and zips in high shine metals appear on fierce suede or leather shoe boots, platform courts and statement lace up knee high boots. Flat laser-cut pumps have metal toe caps, carrying through the hardwear theme. Black, nude, grey and taupe are the key colours for this trend, with flashes of silver and pewter to highlight. Heel shapes take on a different dimension, soles are sharpened, and the wedge is set to return for AW10 in a big way.

Via EPR Network
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