Topaz announces €6 million investment to introduce its new fuel brand miles

Topaz announces €6 million investment to introduce its new fuel brand miles


DUBLIN, IRELAND, 2017-May-01 — /EPR Retail News/ — Topaz, Ireland’s largest fuel and convenience retailer, has announced a €6 million investment to introduce miles, its new fuel brand, across its 430-strong network of service stations in Ireland. The rollout of miles is set to be completed at all Topaz sites by August 2017. This is the latest initiative as part of Topaz’s ongoing promise to bring leading global innovations to the Irish market in line with their continued integration with Circle K.

miles is a new and improved fuel that contains a unique blend of additives designed to take motorists up to 3% further. Its performance has been tested and verified by a third party independent research and development centre – which confirms miles as a superior quality fuel.

The main innovation with miles is a powerful new fuel additive, which can provide better economy on a tank of miles fuel when compared to standard fuels. This innovation comes with direct benefits to motorists; miles can clean and protect engines, enhance engine efficiency and improve reliability, and reduce harmful exhaust emissions.

The €6 million figure represents an investment across all areas of implementation for the new brand, to include marketing, forecourt renovations and new pump installation. It is part of Topaz’s wider plan to adopt best practice and technology, and to invest in market-leading innovations as it continues to grow and improve its network in Ireland.

Gordon Lawlor, Fuels Director, Topaz, said of the announcement: “At Topaz, one of the core aspects of our business is innovation; whether in food offerings, customer service, or fuel. The rollout of miles in Ireland, and the significant investment in the brand, represents a commitment to innovation, and to providing customers with the best quality fuelproducts in Ireland.”

“Across our 430-strong network of service stations, our fuels are randomly tested by the AA to ensure our fuel quality meets the highest standards. In addition, miles has received the Quality Approved endorsement from AA Ireland,  so customers can rest assured their fuel is assessed to the highest standards and they are getting the best available on the market.”

This latest investment announcement by Topaz follows a string of significant investments, including the recent creation of 230 new jobs through the opening of two new motorway service areas in Carlow and Fermoy later this year. In the past 24 months, Topaz has invested over €36 million in its retail network with investment going towards the development of its Re.Store brand, the upgrade and rebrand of the recently acquired Esso network, and the development of major Topaz sites at City Avenue in Dublin and Ballysimon in Limerick.

Source: Topaz