PetSmart launches Easter Collection

  • Easter Bunny Photo Event in All Stores April 8; Collection Includes Bunny Costumes,
  • Tees, Accessories, Treats and Toys Perfect for Pet Easter Baskets

PHOENIX, 2017-Apr-06 — /EPR Retail News/ — PetSmart wants all pets to be ready for the season so it’s launching an Easter Collection chock-full of festive apparel, accessories, toys and treats to celebrate the spring holiday.  With bunny costumes, bunny-eared accessories and festive collars, PetSmart has lots of styling options for photo ops with the Easter Bunny, who will be visiting all PetSmart stores across North America, Saturday, April 8, 12-4 p.m. (local time; please check your local store for availability).

“We are thrilled to offer a visit with the Easter Bunny this coming Saturday in all our stores,” said Eran Cohen, chief customer experience officer, PetSmart.  “This photo op will be fun for all — families, kids and pets a like.  We’ll be offering all the items and services needed to get pets photo-ready and to enrich the season with more special moments with our pets.”

Festive apparel and accessories for the Easter season include the “I Love Everybunny” tee, an all-white hippity hoppity bunny dog hoodie, bunny ear headband, as well as brightly color collars.

Include your pet in the Easter basket tradition by filling theirs with fun treats like vanilla-flavored duck cookie dog treats, apple-cinnamon-flavored egg cookie treats, a “Happy Spring” dog bone treat and carrot-shaped cookie. Easter-themed toys include Peeps® squeaker toys in a range of options from plush to vinyl renditions, as well as flatties and plush toys featuring bunnies, chicks, pigs and other springtime critters.

In addition to the free Easter Bunny photo op, the national in-store Easter Bunny Event will include give-aways such as Easter-themed finger puppets, as well as a craft activity and scavenger hunt experience for kids*.

Special Offers Help Pet Parents get Spring- and Easter-Ready!

For a single day only, April 8, U.S.-based PetSmart stores are offering special discounts to help pet parents get pets ready with grooming, as well as product offers to fill their Easter baskets with pet treats and toys.  Special one-day-only discount offers are available on the nail grind service, apparel purchases, all dog and cat treats, as well as pet toys.**

New Philanthropic Program

Last month, in celebration of PetSmart’s 30th anniversary, the pet retailer launched the unprecedented Buy a Bag, Give a Meal program***, where it will give a meal to a pet in need for any and every bag of dog or cat food purchased March 1 – Dec. 31, 2017, in its more than 1,500 stores and online at and, including through its automatic subscription-based service available at PetSmart said it expects to donate more than 60 million meals**** under this philanthropic program.

About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart®  PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption.  PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home.  Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.3 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,,,,,  AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S.  In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017.  For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017.

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*April 8th give-aways and craft and scavenger hunt experiences available while supplies last.  See local stores for details.

**Offers valid in U.S. stores only with PetPerks® membership on 4/8/17 while supplies last and subject to availability. Free merchandise must be equal to or lesser value than purchased merchandise for Buy One Get One Free offer. Selection of grooming services may vary by store and pet age, health & vaccination requirements may apply. See store for additional details.

*** For every bag of dog or cat dry food purchased at a PetSmart store, or between 3/1/17 – 12/31/17, PetSmart will donate a meal (5 oz dog food; 1.5 oz cat food) to PetSmart Charities to help feed a pet in need. Visit for more information.

****Actual donation based on dog and cat food bag sales.  Meal donation goal based on historic sales for similar time period. No guaranteed amount.

Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line:

Source: PetSmart Inc.