Shanghai, China, 2015-10-3 — /EPR Retail News/ — On September 20, Carrefour officially launched its third Easy Carrefour store in Shanghai. Sitting on Huangjincheng Road 776, Changning District, the store covers a business area of 450 square meters and has over 4,500 items for sale. Easy Carrefour is a signature brand of Carrefour in China and is to build the concept of neighbor community convenience store. It aims at bringing a convenience lifestyle to the surrounding consumers by offering an abundance of goods and quality services to meet the daily necessities of community residents.
Committed to long-term development in China, Carrefour focus on consumer needs and actively develops new formats according to the consumption trend. While setting up hypermarkets in more emerging cities, Carrefour gradually introduces convenience stores and the O2O business. In this way, it is to offer consumers diversified choices of shopping.
Easy Carrefour branches three stores in Shanghai and is expected to have about 10 stores by the year end in the city. Step by step, it will be promoted to more cities across China.
If Easy Carrefour is a “compact and beautiful” new format the retailing tycoon creates, then “Carrefour Online Shop”, its O2O business, opens up new shopping channels for consumers. As the e-commerce brand of Carrefour, the store resources-based Carrefour Online Shop went online in this June. All its goods consumers ordered online are delivered from hypermarket stores, ensuring 100% quality and keeping the price consistent with the hypermarkets. Its offline distribution also affords consumers with flexible choices. Apart from delivery to household, consumers can also choose to pickup goods offline at Easy Carrefour stores.
The newly opened Huangjincheng Easy Carrefour is next to Gubei hypermarket of Carrefour. Gubei store is Carrefour’s first hypermarket in Asia and also is one of the two origins of delivery for its e-commerce in Puxi. For residents in the surrounding community, they can not only enjoy one-stop shopping in the Carrefour hypermarket, but also have their daily life needs met in the neighboring Easy Carrefour store. Moreover, they can experience a new type of shopping where orders are placed online and goods are picked up by themselves offline.