ED Ellen DeGeneres Summer Camp Collection launches exclusively at PetSmart

  • Seasonal Collection Includes Summer Camp-Themed Pet Apparel, Toys and Beds So Pets
  • Can Join in the fun of this Iconic Seasonal Tradition

PHOENIX, 2017-May-19 — /EPR Retail News/ — Adventure-filled days of hiking and exploring, sleeping in a tent in the great outdoors and eating s’mores by the fire are hallmarks of summer camp. These iconic moments are brought to life in the new ED Ellen DeGeneres Summer Camp Collection, a seasonal capsule collection available exclusively at PetSmart stores across North America and PetSmart.com and PetSmart.ca starting this week.

“I love the new Summer Camp Collection. It’s the perfect collection for dogs that want to experience the fun of camp, but are too nervous to be away from their families for the whole summer,” said Ellen DeGeneres, who test-runs all the products in her PetSmart line with her many pets.

The Summer Camp seasonal capsule collection joins Ellen’s year-long pet product assortment featuring hundreds of items, including toys, beds, feeding bowls, and a natural at-home beauty and grooming line. Since the February launch of Ellen’s first-ever pet collection, top sellers include unique pet home good items such as treat jars and toy bins, as well as collars, among others.

“The feedback from pet parents following the launch of our inaugural collection of the ED Ellen DeGeneres brand was so overwhelmingly positive, we knew we needed to continue developing new and exciting products that are seasonally fresh, relevant and unique,” said Eran Cohen, chief customer experience officer, PetSmart. “The Summer Camp line is a stand-out collection of beautifully designed pet products that epitomizes everything we know and love about summertime, embody Ellen’s superior design aesthetic and brings our beloved pets into the celebration of the season.  Additional seasonal collections are forthcoming for the back-to-school and the holiday season.”

In the Spirit of Ellen’s Pups

Ellen’s pets, made famous by their hilarious portrayal on Ellen’s Pet Dish, are known for their quirky personalities. Similar to a scouting merit badge, the Summer Camp collection features “Camp Wolf & Augie” patch branding named after two of Ellen’s furry family members. The badge-like brand can be spotted throughout the collection, which also features classic plaid and jacquard-inspired patterns.

Campsite Comfort – Summer camp brings back memories of cots and sleeping bags, but who says Fido needs to sacrifice comfort while camping? The Camp Hut Pet Bed, featuring a “pup tent” design, provides solitude and comfort with a soft, removable plaid cushion.  Ideal for dogs under 15 pounds, the bed provides pups a dark, quiet place to rest.

Summer Camp Toys – Mimicking the camping gear of their human family members, dogs can now have their own version of summer camp fun. The Summer Camp toys feature all the camping essentials:  roaring campfire, a compass, a lantern, and plush cameras and binoculars. Dogs can even enjoy their own version of s’mores with a mixed-material toy that looks as delicious as it is cute. All toys feature squeakers, of course.  The Flattie Canteen Toy, made of lightweight canvas-like, crinkle material and sporting the Camp Wolf & Augie badge logo, is sure to be the must-pack toy of the summer travel season. Plush woodland critters such as foxes, rabbits and beavers round out the toy collection.

Keep ‘em Stylishly Cool – The soft Camp Dog Tee features lightweight, breathable material, making it great for strolls along the beach or hikes through the woods. Comfort harnesses such as the Camp Dog Skirt Harness, features red, white and blue stripes — a nod  to summer’s patriotic holidays.

Summer Refresh – A change in seasons presents an ideal time to freshen up pups’ everyday gear such as collars.  Campy bandana collars  provide pets the perfect balance of style and comfort, and are available in two-pack designs in four sizes. The navy and green color scheme features the Wolf & Augie badge logo on one bandana, and navy and forest green stripes on the other. Both are made of durable material with a thick, adjustable strap and snap buckle. Uniquely Ellen and designed with hand-woven craftsmanship, the navy and white Camp Dog Collar is a stylish way to celebrate summer.

The ED Ellen DeGeneres Summer Camp collection is among a wide, comprehensive pet collection now available at PetSmart stores across North America, petsmart.com and petsmart.ca.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with nonprofits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.3 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal.  The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.


Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line:

ED Ellen DeGeneres:
Erika Stair

Source: PetSmart Inc.