Ellen DeGeneres to launch her first pet collection exclusively at PetSmart

PHOENIX and LOS ANGELES CITY,  2016-Jun-19 — /EPR Retail News/ — PetSmart Inc., the leading pet specialty retailer in North America, has entered an exclusive partnership with Ellen DeGeneres’ lifestyle brand, ED, through Posh Paws of New York City. DeGeneres, a pet enthusiast and design icon, will collaborate with PetSmart to create an innovative pet lifestyle brand – Ellen’s first venture into pet products – that taps her design sensibility and PetSmart’s pet know-how to create exciting new products for pet parents everywhere.

“I can barely contain how excited I am to be working with PetSmart. My dogs and I have been running in circles for hours,” stated Ellen DeGeneres.

The comprehensive new pet collection is expected in all 1,450 stores early next year with seasonal updates. The assortment, expected to be priced in the $10 to $50 range, will include pet apparel, beds, bowls, collars, leashes, harnesses, toys and pet carriers, as well as shampoo and other at-home grooming supplies.

“We are thrilled about this collaboration with the ED brand and Ellen, who shares our view that pets make us better people. She is passionate about pets, a tremendously creative design talent and people relate to her and love Ellen’s view on life. She is extremely relevant, especially among millennials, an important demographic that is moving into pet parenthood at a significant rate,” said Ted Passig, EVP of Buying and Sourcing for PetSmart. “Ellen’s unique ED design aesthetic has been brought to life in her work on home design, architecture and a range of human products – and we are excited to be working with her on her very first pet lifestyle brand.”

Ellen has been involved in apparel and home design for more than a decade, and last June she expanded her design platform with the launch of the ED brand, which now has products covering apparel, footwear, bedding and home décor available at a range of retailers. This is Ellen’s first pet lifestyle line and will be exclusively available at PetSmart.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,450 pet stores in the United States, Canada and Puerto Rico and approximately 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ new American lifestyle brand inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, bedding & bath and decorative home. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

Press contact:

PetSmart Public Relations
24-Hour News Media Line
Phone: 623.587.2177

Source: PetSmart

GapKids partners with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED

GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things

NEW YORK, 2015-8-20— /EPR Retail News/ — GapKids has partnered with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are.

Launching today (08/18/2015) in over 25 markets around the world, the collection, and supporting campaign, is rooted in the same core values that Gap brand has stood for over the past 45 years. Individualism and liberation that comes from confidently being your most authentic self are core values Gap shares with American comedian, talk show host, producer, writer and actress, Ellen DeGeneres.

The GapKids x ED campaign features six young girls who have excelled at skateboarding, drumming, robotics and entrepreneurialism, by being true to themselves, regardless of naysayers or outdated stereotypes. These girls, Alexey, Relz, Ryann, Bellatreas, Torrae and Asia, ranging in age from 7 to 12, star in the anthem film and campaign images which all provoke a feeling of strength, empowerment and pure enjoyment. Whether it is the desire to help others like Torrae who builds robotic hands for kids who need them or Alexey’s love for music and her incredible drumming skills, the campaign celebrates girls of all talents for being who they are.  The print ads, which launch in August across the United States, Canada, United Kingdom, China and Japan, as well as select international franchise markets, feature the hero campaign “selfie” image of Ellen with the six girls. In addition to print, the campaign spans outdoor, mobile, direct, social, in store and digital.

Well beyond stores, Gap is aiming to create an environment of positive social engagement.    Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words. In addition, there will be a texting opportunity to receive inspiring and encouraging messages from Ellen DeGeneres herself.

The GapKids x ED collection is built on Gap’s most loved wardrobe staples, but with an impactful twist, for girls and a selection for boys and adults as well. The collection prominently features two pieces of iconography:  the lightning bolt, a symbol of empowerment, and the speech bubble, a symbol of self-expression. Both the speech bubble and lightning bolt are inscribed throughout the collection including Graphic T-Shirts for Girl’s and Boy’s ($24.95), the Girl’s Quilted Speech Bubble Bomber Jacket ($49.95), and the Adult Zip-up Sweatshirt ($49.95), among other apparel and accessories. The entire family is invited to join in on the powerful dialogue and celebration of individuality.

“Partnering with Ellen DeGeneres represents a collaboration between two American style icons,” said Jeff Kirwan, Gap Global President. “Ellen has become a global symbol for inspiring her audiences and fans to take pride in who they are. This is a natural fit with the heritage of Gap, which has long stood for encouraging individualism. We are excited to launch this collection and at the same time come together to champion girls and boys to realize their potential.”

“I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things,” says DeGeneres.  “This opportunity to partner with Gap and my new lifestyle brand, ED, is the perfect way to celebrate girls just for being who they are; and to encourage them to unleash their passions; whether it’s math, soccer, singing, dancing, or simply singing while dancing in their bedroom.”

The collection also encourages kids to express themselves with self-customizable clothing and accessories that they can decorate freely using fabric or chalk markers. A variety of iron-on patches are available for purchase to personalize the customer’s favorite styles, like the iconic GapKids x ED Denim Jacket ($49.95). The entire collection of over 70 pieces consists of outerwear, sweatshirts, leggings, dresses, T-shirts and accessories that all add a fun and playful look to any wardrobe, with prices ranging from $6.95 to $49.95.

In keeping with Gap’s long term focus on youth culture, and the commitment to supporting social causes that allow women to seek out their full potential, we are partnering with select girls’ organizations that share a commitment towards girls and women, including Girls Inc. (North America) and CARE (UK & Japan).

Further details on the campaign can be found at Gap.com.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About ED
ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home.  The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.  ED will be available exclusively on EDbyEllen.com.

Gap announces partnership with Ellen DeGeneres’ new lifestyle brand ED

The iconic brand and America’s favorite talk show host are launching GapKids x ED; an apparel collection and social movement supporting the strength and power of girls

NEW YORK, 2015-5-9 — /EPR Retail News/ — Gap, the classic American clothing brand, today revealed a partnership with Ellen DeGeneres’ new lifestyle brand, ED. The ED brand, consisting of women’s apparel, accessories & decorative home, is inspired by the iconic style, values and personality of DeGeneres.  GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things. The collection will be available for purchase starting August 17, 2015 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

“We know our customers love Ellen as much as we do,” said Jeff Kirwan, Gap Global President.  “And we couldn’t be more pleased to be partnering with her on our GapKids x ED collection. We look forward to launching the collection in time for back to school as it enables us to champion girls in a way that continues to be true to our brand’s heritage, which has long stood for supporting youth in a way that unleashes their potential.”

“I am thrilled that my lifestyle brand, ED, is partnering with Gap to encourage young girls to pursue their passion, whether it’s math, science, sports, the arts,” said DeGeneres. “Following my passion allowed me to be exactly who I am today– a talk show host with a vibrant side business as a party mime.”

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About ED
ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home.  The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.  ED will launch in June 2015 exclusively on EDbyEllen.com.