New Multi-Year Partnership Kicks-Off Iconic Basketball Brand's 25th Anniversary Initiatives
NEW YORK, 2018-Feb-09 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential") announced today a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for AND1, the iconic basketball brand which began in 1993. This year marks the…
NEW YORK, 2016-Oct-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") announced today (Oct. 26, 2016) that it has entered into a long-term agreement with Guirenniao Co., Ltd. ("GRN") to bring the AND1® basketball brand to China.
Under the new agreement, GRN will work closely with the Company to develop and…