AND1 marks its 25th anniversary with the signing of NBA legend Kevin Garnett as the creative director and global brand ambassador

New Multi-Year Partnership Kicks-Off Iconic Basketball Brand’s 25th Anniversary Initiatives NEW YORK, 2018-Feb-09 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential”) announced today a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for AND1, the iconic basketball brand which began in 1993. This year marks […]

Sequential Brands Group partners with Guirenniao Co., Ltd. to bring AND1® basketball brand to China

NEW YORK, 2016-Oct-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Oct. 26, 2016) that it has entered into a long-term agreement with Guirenniao Co., Ltd. (“GRN”) to bring the AND1® basketball brand to China. Under the new agreement, GRN will work closely with the Company to develop […]