HBO NOW premieres next month, making HBO subscription available directly to Apple customers for the first time ever

SAN FRANCISCO, 2015-3-12 — /EPR Retail News/ — Apple® and HBO today announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever. iPhone®, iPad®, iPod touch® and Apple TV® users can purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of the best of HBO’s original programming, as well as the biggest and latest Hollywood hit movies, groundbreaking documentaries, sports and exclusive comedy specials—for just $14.99 a month.

“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”

More hours of HBO video are streamed to Apple devices than all others combined and now customers can subscribe using the HBO NOW app on their iPhone, iPad, iPod touch or directly on Apple TV for instant access to all the programming they want. For just $14.99 a month HBO fans can enjoy hit series ranging from Game of Thrones, Silicon Valley and VEEP to Last Week Tonight with John Oliver and VICE. At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services—HBO and Cinemax—to approximately 127 million subscribers worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Jeff Cusson
HBO
jeff.cusson@hbo.com
(212) 512-1343

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, iPod touch and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042 media.help@apple.com

Apple: New Year’s Day 2015 marked the single biggest day ever in App Store sales history

CUPERTINO, California, 2015-1-9 — /EPR Retail News/ — Apple® today announced that the first week of January set a new record for billings from the App Store℠ with customers around the world spending nearly half a billion dollars on apps and in-app purchases, and New Year’s Day 2015 marked the single biggest day ever in App Store sales history. These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games. The introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create amazing new apps and offers innovative features which proved wildly popular with App Store customers around the world.

“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

During the holiday season App Store customers helped make history with their support of Apps for (RED), a special initiative on the store with exclusive content where all proceeds went to the Global Fund to fight AIDS. Apple donated a record-shattering $20 million this quarter, and since partnering with (RED) has donated over $100 million.

Developers of all sizes, across the App Store’s 24 categories, create incredible apps for iOS, and an especially inspired segment is the newest generation of independent game creators, including the UK’s ustwo, maker of the fantastic game Monument Valley; Australia’s Hipster Whale, creator of the clever and intuitive game Crossy Road; and US developer Sirvo, inventor of Threes!, a puzzle game that was named the App Store’s Game of the Year on iPhone®.

“We could never have dreamed of this level of success, with Crossy Road only being available on the App Store for the last six weeks of the year,” said Matthew Hall, co-founder of Hipster Whale. “In a couple of months we were able to create a simple, fun game that was featured on the App Store and climbed to the top of the App Store charts around the world—it’s amazing.”

Developer innovation on the App Store in 2014 was fueled by iOS 8 featuring Swift, a powerful new programming language that makes it even easier for developers to create great apps, as well as the introduction of robust frameworks HealthKit and HomeKit. HealthKit lets health and fitness developers share data with the Health app while HomeKit is a framework allowing developers to create software that discovers, configures, communicates with and controls devices for home automation. iOS 8 also introduced developers to Metal, a graphics technology created to maximize the performance of the A7 and A8 chips, which is being embraced by major game developers around the world.

In 2014, the App Store also unveiled new features for developers including app previews and app bundles, TestFlight for beta testing pre-release apps, an expanded Kids Category to showcase apps specifically made for children under 12, China UnionPay as a payment option for customers in China and Apple Pay™, making secure purchases even easier.

Since its October release, Apple Pay has been a favorite of customers, merchants and app developers. More banks and credit unions continue to add support for Apple Pay, now representing about 90 percent of credit card purchase volume in the US. Leading merchants including Bloomingdale’s, Disney Store, Duane Reade and Walgreens are letting their customers enjoy the ease of use, security and privacy of Apple Pay. Some of the most popular apps including HotelTonight, OpenTable, Target and Ticketmaster are also enjoying the convenience and privacy of Apple Pay, making it even easier for users to make secure purchases.

“The response we’ve seen from HotelTonight customers since the introduction of Apple Pay has been fantastic,” said Sam Shank, CEO, HotelTonight. “Our current customer base is enjoying the convenience of Apple Pay and we’re continuing to see a growing number of new customers because of Apple Pay’s easy and secure approach to payments.”

Apple ignited the app revolution with the launch of the App Store in 2008, and since then, an entire industry has been built around app design and development. In just six years, the iOS ecosystem has helped create 627,000 jobs in the US alone.* The App Store offers more than 1.4 million apps for iPhone, iPad® and iPod touch® users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from an incredible range of apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more.

*For more detailed information on Apple’s impact on job creation please visit www.apple.com/about/job-creation.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iPhone, Apple Pay, iPad and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042 media.help@apple.com