Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire

Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire a
Paralympic gold medalist Ellie Simmonds OBE opens brand new cookery centre at Knypersley First School in Staffordshire

London, 2016-Oct-14 — /EPR Retail News/ — Ellie’s visit marks the great success of the 2016 Active Kids voucher collection programme, which saw Sainsbury’s donate £11 million worth of sports and cookery equipment to over 30,000 schools and clubs across the UK – helping more children to eat well, move well and live well.

Having first visited Knypersley First School in November 2015 to deliver Sainsbury’s Active Kids sports and cookery equipment – from footballs to tennis rackets and rolling pins – Ellie was back today to lead a cookery lesson and launch Knypersley’s brand new cooking facility. Knypersley First School was randomly selected from over 34,000 participating schools and clubs to receive the special cookery experience from Active Kids ambassador, Ellie.

Ellie Simmonds, Paralympic Champion and Active Kids ambassador, said: “I was so pleased to be invited back to Knypersley First School, having already seen the great passion the staff and students have for sport and healthy eating. It’s so important to learn about nutrition and healthy eating from a young age – the new cooking facilities at the school and the Active Kids cookery equipment they’ve received will enable them to teach just that.”

Rachel Carrington, Active Kids Manager at Sainsbury’s, said: “Active Kids has a long heritage of helping to inspire schoolchildren of all ages and abilities to get active. Building a cookery equipment element into the program two years ago was a great extension to the scheme, to show kids that eating well is just as important as moving well, and we will continue to focus on as part of Active Kids for 2017.”

Mrs A Rourke, Head Teacher at Knypersley First School, said: “We want to thank all the parents and children for their huge effort and commitment to collecting Active Kids vouchers. They make such a difference to our school and provide much-needed equipment that we otherwise wouldn’t have access to. We’re delighted to welcome Ellie back to our school, she is a great inspiration to the pupils here, and there is lots of excitement for her cookery lesson.”

Ellie Simmonds is an ambassador for Sainsbury’s Active Kids, alongside fellow Team GB Paralympic hero Jonnie Peacock, Liverpool footballer Daniel Sturridge and England Women’s footballer Lucy Bronze.

Since 2005, Sainsbury’s Active Kids scheme has provided children with the opportunity to have a go at activities like cooking, martial arts and dance encouraging kids to lead healthier and more active lives from a young age.  Sainsbury’s is committed to making a real difference to the lives of young people by supporting children to eat well, move well and live well.

To find out more about Sainsbury’s Active Kids go to https://activekids.sainsburys.co.uk

Press Enquiries please contact:
press_office@sainsburys.co.uk
020 7695 7295.

Source: Sainsbury

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St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids

LONDON, 2014-9-26— /EPR Retail News/ — St Thomas’ Primary School in Sevenoaks was selected from 17,000 schools to win a bounty of sports and cooking equipment, as well as a visit from Paralympic champion and Sainsbury’s Active Kids ambassador, Ellie Simmonds OBE.

The school entered a national competition to win its entire Active Kids equipment order, which was placed after parents and teachers collected Active Kids vouchers from Sainsbury’s stores earlier this year.

Ellie Simmonds officially presented the grand prize to children in a special assembly, before donning an apron and helping children to whip up some healthy treats in a cookery lesson.

As the school receives their entire order for free, including foam javelins, basketballs and a pack providing everything they need to get cooking. They will be able to use the vouchers collected this year to order even more equipment in 2015.

Tara Hewitt, Head of Sponsorship for Sainsbury’s, said: “Thousands of schools up and down the country are receiving their Active Kids equipment orders this month, which will set them up to deliver really fun and engaging sports and nutrition lessons. This year we added more cooking equipment to help schools meet new curriculum requirements. To celebrate this, we wanted to make an extra special delivery for one school by providing their entire order for free, and surprising the children with a visit and cookery lesson from Ellie Simmonds.”

Ellie Simmonds, Paralympic Champion and Active Kids ambassador, said: “After swimming, baking is my second passion so I’m really excited about today’s visit to St Thomas’ to help out with a cookery lesson. As well as getting kids active, it is equally important they understand about the food they eat, so the combination of sports equipment and kitchen equipment really helps with this.”

Notes to Editors

Active Kids aims to inspire and enable children to take more exercise and to eat healthily. Launched in 2005, Active Kids is open to all nursery, primary and secondary schools, as well as Scouts, Girl Guides and sports clubs in the UK. Over 53,000 organisations are now registered and £136 million worth of equipment and experiences have been donated since 2005.

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St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids

St Thomas’ Primary School in Sevenoaks wins bounty of sports and cooking equipment from Sainsbury’s Active Kids

Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village

LONDON, 2014-9-18— /EPR Retail News/ — Four-time Paralympic Champion and Active Kids ambassador, Ellie Simmonds OBE, joined local children to open a new Sainsbury’s convenience store on 15 September, on the site of her medal haul at London 2012.

The new store, in Stratford East Village, employs 25 people and offers an excellent range of fresh fruits and vegetables, an in-store bakery, a pizza counter and a cash machine.

After cutting the ribbon at the new Sainsbury’s Local, Ellie met children from Colegrave Primary School to present them with an Active Kids pack, including bats and balls, skipping ropes, hula hoops and more, worth £300. She will also get behind a competition inviting children to design a bag for life, and the winning design will be available in the store later in the year.

Ellie Simmonds said: “I do a lot of work encouraging school children to get involved in sport as part of my role as Active Kids ambassador, but it is always really nice to get out into stores and meet with Sainsbury’s colleagues too and this one is extra special since it is so close to the Olympic Park, which brings back great memories. Last time I was in a store I was let loose on the check-out, which was a lot of fun, so maybe I can help out in Stratford on opening day as they are bound to be very busy!”

Rajesh Jethva, the new store manager said: “We  know that people want to shop locally and frequently, and have been looking for a store in the area for some time, so it was great to mark the opening with a great community event bringing together local school children, representatives from our Local Charity partner Community Links, colleagues and a special appearance from Ellie Simmonds. We are looking forward to getting to know our customers and playing an important role in the local area going forward.”

The store will be open Monday to Saturday 7am to 11pm and 11am to 5pm on Sunday.

Notes to editor: Sainsbury’s has donated £136million worth of equipment since the Active Kids scheme began in 2005 and we now have over 53,000 schools and organisations registered

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Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village

Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village