Research revealing majority of kiwis take a week or more to finish their Christmas ham.
Auckland, New Zealand, 2016-Dec-12 — /EPR Retail News/ — Models – PAK’nSAVE style – worked the concrete catwalk at PAK’nSAVE Wairau Road today (08 December 2016), clutching the latest seasonal fashion essential — a designer ‘Hambag’ created by New Zealand artist Otis Frizzell.
The Hambag features a bold Otis Frizzell print on the front, and looks as good worn over the shoulder as it does on the middle shelf of your fridge.
The limited edition Ham bags bear Otis Frizzell’s unique signature and are available at PAK’nSAVE stores nationwide to customers who purchase their Christmas ham in store*.
The designer Hambags were commissioned by PAK’nSAVE off the back of some eye-opening research investigating the fridge-life of that Kiwi favourite: the Christmas ham.
According to the independent research, more than 80 per cent of New Zealanders eat ham on Christmas Day, and the vast majority of those do not finish their ham on the day.
“Talking to more than 600 Kiwis we uncovered that 93 per cent of New Zealanders’ Christmas hams don’t get finished on the day, with more than half of those taking around a week or even longer to get through their ham,” explains Emily Blumenthal, Head of Customer Marketing & Insights, Foodstuffs New Zealand.
“Knowing that most Kiwis take days to eat their Christmas hams, it’s a good idea to try to lock in the flavour and keep it as tasty as possible — there’s nothing worse than a dry ham! There are loads of delicious ways you can use leftovers but you need to keep your ham as moist as possible. Ham bags are the way to go,” Blumenthal advises.
While Hambags aren’t a new invention, you’d be hard-pressed to find one as stylish as these. Otis Frizzell says he was honoured to lend his artistic talents to PAK’nSAVE’s first foray into Hambags.
“I think this might prove to be a formative moment for me, you know, like Marc Jacobs thinking back to when he designed his first handbag — I’ll look back and reminisce about my first Hambag,” he says.
Although Hambags go a long way towards locking in the moisture and flavour of your Christmas ham, there are a few other things you can do to make the most out of your leftovers.
PAK’nSAVE’s top tips for using your ham leftovers:
• Be the host with the most on Boxing Day and whip up a few ham and cheese toasties
• Mac ‘n Cheese with ham tossed through it is pure comfort food on the blustery day we sometimes get when we least want it over Christmas
• Ham and pineapple pizza is always a fave with the kids
• Bring back the quiche we say, a delicious way to use up leftover ham with wholesome eggs and a couple of sheets of Pam’s frozen puff pastry
• Go fancy and whip up a ‘frittata’ with ham and other leftover veg like spuds and asparagus – that’s Boxing Day brekkie sorted.
How to use a Hambag
Soak a Hambag — or even tea towel or clean pillowcase if you aren’t lucky enough to own a hambag — for five minutes in four cups of water and two tablespoons of vinegar. Wring out the excess water and place your ham in the Ham Bag (or alternative) and then keep it cool in your fridge. #KeepItMoist
Tel: +64 4 472 6435
Fax: +64 4 472 6412
Source: Foodstuff NZ