Stockmann customers can now recycle brand clothes thru Emmy’s online store

Helsinki, Finland, 2017-Mar-24 — /EPR Retail News/ — Stockmann has started co-operation with Emmy, a Finnish online store that sells brand clothes on behalf of its customers. By the end of February 2017, Emmy’s collection points became available in all Stockmann department stores in Finland. Stockmann’s customers can now bring in the brand clothes they no longer need, to be sold in Emmy’s online store.

Brand clothes, shoes and accessories for children, women and men can be sold on Emmy’s online store. The products need to be in good condition. Both indoor and outdoor clothing are accepted.

The income earned through sales on Emmy can be paid on the customer’s bank account, or the customer can choose to be paid with a Stockmann gift card, to which Stockmann offers 10 per cent extra value on top of the sales income. The customer can also choose to donate the money to charity through Emmy.

“We want to offer our customers new services that simplify everyday life and while doing so also promote circular economy. Reusing and recycling clothes is environmentally friendly, but it can be time consuming too. We chose to co-operate with Emmy, because they offer effortless full service to our customers, as they do the pricing, photo shoot, sales and shipping for the clothes” says Stockmann’s CSR Manager, Johanna Stenbäck.

The collection points are located at the children’s department on the Stockmann stores, as many customers are already familiar with recycling children’s clothes. “High-quality clothes last for several users to wear. Good clothes should not be thrown away, they can bring joy and benefit when reused and recycled. For example the upcoming new arrivals in Stockmann’s collection, the Finnish children’s fashion brands Mainio and Metsola, as well as the already popular GuGGuu, Vimma and Papu are also favoured in Emmy’s online store”, Stenbäck continues.

The idea behind Emmy service is to change consumer habits to a more sustainable direction. “People are willing to pay for quality clothes when there is an effortless way to find a new home for the no longer needed clothes and an opportunity to get a fair price back. This way we can decrease textile waste and carry out recycling in the best possible way, by reusing the clothes. In the coming years, Emmy aims to become Europe´s biggest reseller for second hand brand clothes, and the co-operation with Stockmann is in a significant role in the plan, especially for Finland”, says Emmy’s CEO Juha Mattsson, who has recently joined Emmy’s team to accelerate growth.

Additional information:

CSR Manager Johanna Stenbäck, Stockmann
+358 46 876 1529

CEO Juha Mattsson, Emmy online store
+358 41 533 6400

Emmy is a Finnish online store, opened in January 2015. Emmy’s operating principle is to provide easy reuse opportunities for used brand clothes. The business idea came from the founders Hanna Autio and Markus Rautopuro’s own needs. Especially in families with kids children are constantly growing out of their clothes but the parents may not have the time to sell them in flea markets or online while leading their busy lives. Through Emmy, quality clothes are recycled from one user to another. From the eyes of a buyer, one can make affordable discoveries from Emmy’s collection, reducing the need to buy new clothes. Emmy takes in brand clothes in good condition in all sizes for children, women and men as well as maternity clothes from all brands and professionally sown or knitted self-made clothes and accessories. A list of the accepted brands and more precise instructions are can be found on Emmy’s website in Finnish and via

Tel. +358 (0)9 1211,

Source: Stockmann plc