Welwyn Garden City, UK, 2017-Apr-03 — /EPR Retail News/ — One of the UK’s most eagerly-awaited annual vegetables, English asparagus, will go on sale more than three weeks earlier than usual at Tesco stores across the UK today (Thursday March 30).
The high quality Jubilee variety has been exclusively grown for the supermarket in Suffolk.
This early English variety is traditionally available from late April and is often regarded as one of the best in the world because of the UK’s near ideal growing climate – with the right balance between perfect soil, sun and rain.
The recent sunshine has brought the harvest forward this year, meaning that remarkably, customers will be able to enjoy British asparagus in March.
Tesco Produce Buying Manager David Daniels said:
“This is a brilliant opportunity for customers who love English asparagus, to enjoy it unusually early in the year.
“Thanks to the mild weather of late, our grower in Suffolk has been able to produce enough asparagus to supply stores across the UK, which is really quite a feat.
“The Jubilee asparagus is regarded as one of the best varieties in the world, and with its delicate sweet and nutty taste, it’s perfect for a healthy spring salad.”
Next week Tesco will also be offering customers English carrots for 29p thanks to a seasonal bumper crop which has matured early.
Tesco does not want to see extra produce go to waste so for a week from Wednesday April 5 it will take a further one million carrots from growers.
This means farmers will be supported with their increased yield and customers can benefit from this season’s bumper crop and price drop from 45p for a 1kg bag to only 29p.
David Daniels added:
“At Tesco we’re passionate about working in partnership with our suppliers so that no edible food goes to waste.
“We are always looking for ways to work with our farmers and growers to give customers the best quality food at fantastic prices.
“This is the latest bumper crop that we been able to take in recent months which has also included great deals for customers on cauliflowers, strawberries, cherries and lettuces.”
NOTES TO EDITORS:
- The Jubilee asparagus variety has been exclusive to Tesco since 2012.
- Tesco’s Jubilee asparagus will be on sale in 400 stores and will cost £2.50 for a 160g pack.
- The carrots will be available as part of Tesco’s Redmere Farm range
For more information please contact the Tesco Press Office on 01707 918 701
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.
SOURCE: Tesco PLC