Ernest Jones, the Diamond and Watch specialist has joined the social media revolution and launched its own Twitter page.
The Ernest Jones Twitter page can be found under the name Ejonesjewellers at the social media site. The page is designed to give customers a chance to stay up to date on offers, new product launches, news and trends from Ernest Jones and the watch, jewellery and fashion marketplace.
Ernest Jones is joining other leading high street brands such as H.Samuel, Next, Tesco and Starbucks in this innovative arena. With the competitive nature of the market at present this makes total sense and allows the jeweller to engage with customers, maintain its brand presence and reputation and keep its customers informed about offers, promotions, new collections and products and charity affiliations.
The messages (Tweets) are intended to be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in Ernest Jones. Ernest Jones will also engage with any customers looking for advice or information, either answering the query directly or referring the customer to someone who can help them.
According to Jason Edworthy, Signet Digital Comms Manager, “We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base.”
This initiative also offers consumers insight into less obvious ranges, such as the famous Vera Wang wedding collection, that consumers might not realise Ernest Jones sells. Other benefits to the consumer include industry news, fashion tips, exclusive product information and the possibility for customers to engage directly with one of the high street’s leading authorities on diamonds and watches.