Ernest Jones Launches Ernest Jones Love & Life

Ernest Jones is changing the way it describes itself – the jewellery and watch brand will now be known as Ernest Jones: Love & Life. Still maintaining its specialisation in diamond jewellery, luxury watch brands and fashion brands, Ernest Jones is focusing its attention on the special occasions behind customers’ purchases – for those love and life occasions.

The new description of ‘Love & Life’ is about celebrating those moments that matter in life, whatever the occasion, weddings, achievements, birthdays, or new arrivals. By introducing ‘Ernest Jones: Love & Life,’ the jeweller is keen to re-emphasise the importance of the emotional connection with the brand and the reasons why customers purchase diamonds, watches and fashion brands.

Customers can experience this now at Ernest Jones: Love & Life Exeter and the new Westfield Stratford City store which are already providing customers with a new shopping experience with more space for one to one customer service and a more luxurious interior décor.

Signet and Ernest Jones marketing director Colin Wagstaffe said: “Our new proposition ‘Love & Life’ reflects the fact that every item of precious jewellery or prestige timepiece that we sell to our customers is bought to mark an important moment that matters to them in life.

This can range from occasions like an engagement, wedding or Christmas to a big birthday, a milestone anniversary, the arrival of a newborn or a treat to oneself for that hard-earned promotion.

We wanted a simple yet meaningful proposition and description of the brand which demonstrates the role that Ernest Jones proudly plays in peoples’ lives. We are here for their love and for their life.”

The high street jeweller wants to be recognised by customers as an affordable luxury shopping destination – somewhere that their personal story and experience is valued.Jewellery is a thoughtful purchase, and a special one that customers take time to make a decision about. When a customer buys an engagement ring from Ernest Jones, the brand becomes part of that customer’s love and life journey, associated with their happy times and essentially part of those significant moments that matter to them. By emphasising the importance of the customer’s individual journey through good service, beautiful products and an inspiring shopping environment, the brand aims for customers to return to Ernest Jones for future gifts or special occasions to come.

To further explain the Ernest Jones new definition, more personal lifestyle imagery capturing life’s important moments that customers can relate to will be displayed along with emotive messaging within POS, in-store brochures, online and emails.

Ernest Jones’ expert staff are trained to the highest standards and offer bespoke services in store including the workshop for bespoke designs and Jewellery and watch repair – Atelier. The Atelier service offers a variety of prestige watch and jewellery services carried out by highly skilled Atelier technicians. They use classic techniques and state of the art equipment to repair, service and maintain timepieces and jewellery to the highest standard. All Ernest Jones stores have a dedicated Atelier technician either onsite or within the local area.

After 60 years – a diamond anniversary – of working with many prestigious brands, Ernest Jones brings customers watch brands including Cartier, Rolex, Breitling and Tag Heuer. Ernest Jones has a range of diamond, fashion and gift brands including bead and charm giant Chamilia, DKNY, Ted Baker and specialist diamond jewellery brands LeVian, Tolkowsky and Leo diamond.

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Ernest Jones Launches Pandora Jewellery And Chamilia Marie Curie Bead

Ernest Jones has expanded its already extensive bead and charm range by adding a new collection of jewellery f r o m Pandora. Now offering a collection of rings, earrings and necklaces through Ernest Jones, Pandora is one of the world’s biggest bead and charm brands.

Designed to complement the Pandora bead and charm collections also available at Ernest Jones,Pandora jewellery designs are crafted with the same quirky sense of style as the rest of its products.

The Pandora rings consist of a mixture of organic shapes and designs with floral figures, buds and also simple, plain rings. Each piece is crafted in sterling silver and a selection of rings are set with either cultured freshwater pearls or amethyst, available in a selection of sizes including L, N and P.

The Pandora jewellery necklace collection takes the organic look a little further and includes floral pendants, cultured freshwater pearls and pink amethysts for a wide choice of styles and looks for consumers to choose f r o m.

Following on f r o m the rings and necklaces the Pandora earrings collection puts the finishing touch to the Pandora look with a selection of earrings reflecting the floral designs of the necklaces and rings and using cultured freshwater pearls and pink amethyst to perfectly complement the rest of the Pandora jewellery.

With such a wide range of Pandora jewellery to choose f r o m, consumers have the choice of either creating a complete Pandora look or mixing and matching earrings, rings and necklaces with Pandora beads and charms. Or consumers can pick individual products to wear as statement pieces alongside their own existing jewellery to create their own individual style.

In addition to these exclusive and exciting new products f r o m Pandora, Ernest Jones is now also offering a Chamilia Marie Curie bead, to raise money for the cancer care charity. For each purchase of the limited edition Marie Curie daffodil charm, £5 plus VAT will be donated to Marie Curie Cancer Care. Each £5 gives 15 minutes of Marie Curie Nursing care for a terminally ill cancer patient in their own home.

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Signet Trading Announces New Partnership With Affiliate Network buy.at

Signet Trading and leading affiliate network, buy.at, has announced a partnership which will offer consumers greater access to money saving offers on gifts, jewellery and watches.

Signet Trading is the parent company to the UK’s leading high street jewellers H Samuel, Ernest Jones and Leslie Davies. As the UK’s leading jewellery and watch retailer, Signet offers a huge range of leading brand watches and jewellery and a wide range of offers and promotions. The new partnership with buy.at is hoped to boost consumer awareness of Signet’s two online stores, H.Samuel and Ernest Jones and promote greater consumer awareness of its offers and promotions.

Nicky Brown, Head of Multi Channel at Signet, commented, “Affiliate sales are a core element of our online marketing strategy and with the help of Buy.at we can grow our programme immensely.”

buy.at is one of the biggest affiliate networks in the UK with over 7 years experience working with the UK’s largest ecommerce retailers including Marks and Spencers, Next, La Senza, Mothercare and Additions, with a 200% increase in growth in the last three years.

Buy.at has been totally focussed on affiliate networks since 2002 and was bought out in 2008 by AOL, the industry’s largest advertising platform. This allows buy.at to deliver the world’s most powerful digital advertising solution by combining the AOL platform with mobile technology, video, Advertising.com third party displays, affiliate networks and the behavioural and contextual targeting capabilities of TACODA and Quigo.

One of the key reasons that Signet has chosen buy.at is because they operate an ‘open network’, which means that they allow their clients to build direct relationships with their affiliates. By allowing affiliates and advertisers to meet at networking and educational events valuable relationships are developed that allow clients and affiliates to learn from each other.

About Signet
H.Samuel and Ernest Jones are part of the world’s largest speciality jewellery group, Signet Jewelers. H.Samuel has almost 400 stores in the UK with over 140 years’ experience, starting in 1862 with a small store in Liverpool. Ernest Jones has grown from a single store on London’s Oxford Street in 1949 to a national chain of over 200 stores. Featuring an incredible range of branded watches, H.Samuel and Ernest Jones also have a stunning range of Pandora jewellery, Chamilia beads, collectibles and gifts for all occasions, offering something for every taste and style.

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Ernest Jones Has Unveiled Its Own Twitter Page

Ernest Jones, the Diamond and Watch specialist has joined the social media revolution and launched its own Twitter page.

The Ernest Jones Twitter page can be found under the name Ejonesjewellers at the social media site. The page is designed to give customers a chance to stay up to date on offers, new product launches, news and trends from Ernest Jones and the watch, jewellery and fashion marketplace.

Ernest Jones is joining other leading high street brands such as H.Samuel, Next, Tesco and Starbucks in this innovative arena. With the competitive nature of the market at present this makes total sense and allows the jeweller to engage with customers, maintain its brand presence and reputation and keep its customers informed about offers, promotions, new collections and products and charity affiliations.

The messages (Tweets) are intended to be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in Ernest Jones. Ernest Jones will also engage with any customers looking for advice or information, either answering the query directly or referring the customer to someone who can help them.

According to Jason Edworthy, Signet Digital Comms Manager, “We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base.”

This initiative also offers consumers insight into less obvious ranges, such as the famous Vera Wang wedding collection, that consumers might not realise Ernest Jones sells. Other benefits to the consumer include industry news, fashion tips, exclusive product information and the possibility for customers to engage directly with one of the high street’s leading authorities on diamonds and watches.

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Ernest Jones Launched a Collection of Baume & Mercier Watches

Ernest Jones, the Diamond and Watch specialist has launched a collection of Baume & Mercier watches, offering consumers the chance to buy the high quality Swiss Made timepieces on the high street and online.

The selections of watches are crafted in steel or gold and in styles to suit both men and women. The collections available at Ernest Jones include the Classima Executive, which reinterprets Baume & Mercier watch-making tradition using mechanical movements enriched with small embellishments and refined finishes, and the Riviera collection, which revolutionised watch-making with a dodecagonal case. Ernest Jones also features the refined rectangular Diamant and Hampton ranges which offer a blend of elegance and modern design.

Also available at Ernest Jones is the iléa collection, a feminine range with sensual curves and flowing lines.

Founded in Switzerland in 1830, Baume & Mercier is a luxury watch brand that combines the finest watch making traditions with contemporary design and high quality components. In keeping with its pursuit of excellence, all Baume & Mercier watches bear the Swiss Made label and feature signed and numbered case backs. All movements are accredited by the Richemont Group. Baume & Mercier uses only stainless steel or 18ct gold bracelets and genuine alligator straps and all watches in these collections are water resistant with a two year international warranty.

Contemporary, classic and modern Baume & Mercier watches offer a unique style that reflects the taste and requirements of an aesthetically minded clientele. By valuing innovation, creativity and authenticity Baume & Mercier manufacture quality, first-class watches that are among the finest in watch making.

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Love’s Embrace Jewellery Collection at Ernest Jones

Ernest Jones has announced the launch of the Love’s Embrace jewellery collection featuring a range of silver and gold pendants, earrings and rings all set with diamonds. This is a glamorous collection of jewellery with pieces featuring an intertwined, tear-shaped love heart design set with diamonds to symbolize a loving embrace.

Featuring earrings, pendants and rings, consumers can put together an entire look from this one collection, allowing them to wear all their Love’s Embrace jewellery together for a stunning effect. Alternatively, consumers can simply accessorise with individual pieces to enhance their look.

The pendants in the Love’s Embracecollection either feature a symbolic embrace design or interlocked love hearts. Crafted in silver, white gold and two-tone gold, each piece includes a diamond set at its heart for a dazzling effect.

The earrings in the Love’s Embrace collection are crafted in 9ct white gold and feature the embrace design with a diamond at their centre.

The rings in the Love’s Embrace collection are also crafted in 9ct gold, and feature a fifth carat diamond for some extra dazzle and to enhance the symbol of love and romance.

The romantic design, high quality materials and the theme of the Love’s Embrace jewellery collection offers consumers a truly romantic and thoughtful gift for any occasion. It doesn’t matter if it is a birthday, anniversary, Mother’s Day, Christmas or Valentine’s day, Love’s Embrace jewellery offers consumers a truly romantic and quality gifting opportunity for any occasion.

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The Launch Of The Boho Soho Jewellery Collection

Ernest Jones, the diamond and watch specialist has announced the launch of its latest range with the Boho Soho charm jewellery collection. With a combination of modern designs and a bohemian feel, the new Boho Soho range is a stunning complement to this winter’s fashions, offering a stylish and edgy look for consumers.

According to the Boho Soho team, the concepts and designs of this collection are born out of passion and have been created by a team of individuals, craftsmen, dreamers and designers. The collection consists of five capsule lines which are firmly aimed at the 20 something professional. Boho Soho jewellery is for women who know their own style and have an eye for fashion.

Perfect for any occasion, each of the new Boho Soho jewellery pieces carries a silver hallmark and features Boho Soho’s own logo, creating a unique brand and feel to each item. The Boho Soho collection features a wide range of charms from star sign charms, through to cake charms for birthdays, postcards, caged hearts and champagne celebration charms.

The new Boho Soho designs offer five key lines to choose from. The ‘Artisan’ line which features fabulously heavy day wear jewellery. ‘Minarette’ adds glamorous crystals to a more substantial look and feel. The ‘Volute’ range has a caged back design and an elliptical shape and is made up of two pieces that chime together when worn.

The ‘Dilletante’ range, on the other hand, would seem to have been designed exclusively for those with romantic intentions as it features love hearts encased in a heavy disc while the ‘Mouchette’ collection combines silver and seed shapes to give a silver waterfall effect.

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New Fope Gioielli Jewellery Collection By Ernest Jones

Ernest Jones, the watch and diamond specialist, has announced the launch of the new Fope Gioielli jewellery collection through a specially selected 8 stores and online only. Steeped in European glamour, Fope jewellery offers quality and style combined with a classical Italian jewellery tradition. With Ernest Jones’s reputation as the UK’s leading diamond and watch specialist, combined with 60 years experience, very few high street retailers are in a better position to showcase such a prestigious brand. Fope is available at Ernest Jones in Cardiff, High Wycombe, Milton Keynes, Swansea Quadrant, Lakeside, Merryhill and at ernestjones.co.uk.

The Fope Gioielli collection consists of seven key lines of jewellery. Firstly, there’s ‘Flex-it’, the most popular of Fope’s jewellery lines. Simple and stylish, each Fope bracelet link holds two 18 carat gold springs.

New Fope Gioielli Jewellery Collection By Ernest Jones

Ernest Jones is also making the ‘Luci’ collection of Fope earrings available, which has been specifically designed to provide the ideal complement to the other lines within the Fope jewellery range, like the ‘Profili’ range with its large oval section Novecento mesh gold collars, bracelets and bangles.

Additionally Ernest Jones is launching the latest of the Fope jewellery collections, with ‘Meridiani’ providing an everyday collection of medium-sized oval Novecento chains with rings and earrings, and ‘Ines’ which is named after the sister of the President of Fope and uses the small round Novecento chain along with oval diamond-set motifs which decorate the designs of the necklaces, bracelets, earrings and ring.

Ernest Jones believe the launch of the Fope collection will provide a new fashionable and elegant complement to its existing range of gold and diamond jewellery and bring with it a touch of Italian creativity, love and passion.

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Ernest Jones Celebrates Tennis and Summer

Despite the unpredictability of the weather and regardless of sporting performances, Brits are opting for year-round strawberries on and off centre court. To show its support, Ernest Jones is offering customers the chance to get behind the British efforts at Wimbledon with price reductions on selected tennis bracelets, and Chamilia beads and charms with summer and tennis related themes.

ernestjones

Beads and charms are the ideal summer jewellery to wear at Wimbledon as they perfectly match the festival-like atmosphere of this prestigious tournament. One of the best selling charms of the summer is the Chamilia strawberry. Since its recent introduction to Ernest Jones, the jewellery chain has received a volley of demand and has had to order in extra punnets.

Chamilia jewellery was founded in 2002 by Killian Rieder and Jeff Julkowski and is based on the concept of putting design into the hands of the customer. Killian, a former designer with fashion icon Polo, wanted Chamilia to be personalised to allow women to change and customise their jewellery to fit their mood, moment or occasion, like a chameleon that changes to suit its environment.

The Chamilia collection at Ernest Jones consists of bracelets and necklaces in both silver and gold, with a huge selection of beads and charms that can be used to create personalised jewellery to suit each customer. Also in silver and gold and set with colourful crystals, gems and diamonds, the bead collection features a range of Disney characters and fun, fashionable designs allowing customers to create their own personalised jewellery.

The Chamilia tennis bracelet is another great piece of jewellery for the summer season. Made famous in 1987 by super-glamorous tennis star Chris Evert, the tennis bracelet is a string of dazzling diamonds worn around the wrist. This type of bracelet was previously known as an in-line bracelet because it is, essentially, a line of diamonds around the wrist. During a match in the 1987 US Open, Chris Evert’s bracelet broke, scattering diamonds around the court. This accident bought her time to recover her breath and eventually go on to win the match. Since then bracelets consisting of a string of diamonds have been known as tennis bracelets.

Ernest Jones features a wide range of tennis bracelets in 9ct and 18ct white and yellow gold. Starting with cubic zirconia bracelets and going right up to tennis bracelets featuring a total three carats of diamonds. A selection of the tennis bracelets featured are now being offered at reduced prices, making them an even more appealing treat for customers.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world’s largest speciality retail jeweller.

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Ernest Jones Online Launches New DHL Delivery Service For More Delivery Times, Improved Security And Customer Satisfaction

Ernest Jones, the Diamond and Watch Specialist, has launched a new DHL delivery service to complement its existing Royal Mail service. For greater customer convenience, the new service offers an alternative secure delivery option for only £6 to any address in the UK (excluding Eire and the Channel Islands). DHL will deliver between 12pm and 9pm.

The DHL Life Style courier service was chosen to offer Ernest Jones customers further flexibility and convenience. DHL uses Lifestyle Couriers who are familiar with their local area and will aim to deliver orders when the customer is likely to be at home. However, should redelivery be necessary, DHL offers a flexible re-delivery service. The service is available for any products bought online from Ernest Jones, includingTag Heuer watches and diamond engagement ringsthrough to gifts and tableware.

A secure and reliable service, the DHL courier delivery costs £6 for any order and has the following lead times, which are provided in checkout:

DHL delivery lead times are extended over public holidays, and expected delivery dates are provided in checkout.

Ernest Jones will continue to offer secure Royal Mail delivery services at their usual rates with Standard, Next Day and Free Delivery on orders over £50. Customers can also select a free Delivery To Store service that allows customers to collect their purchases at their local store at no additional cost.

This tie up with DHL is particularly timely for Ernest Jones, as it means that the Diamond & Watch Specialist are able to fulfil Christmas delivery on orders placed right up to 3pm on the 23rd December. This puts Ernest Jones right up there in the top bracket of retailers for online delivery this Christmas, with only the likes of Amazon UK offering a Christmas Eve order fulfilment service in the London and Birmingham areas.

About Ernest Jones: The Diamond and Watch Specialist 
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of premium brand watches and a selection of high quality, beautiful diamond jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world’s largest speciality retail jeweller.

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Ernest Jones Launches Pandora Charm Bracelets, Necklaces And Anklets

Pandora charms are now available at Ernest Jones. Personal, fun and fashionable, Pandora jewellery can be used to celebrate any occasion from birthdays to a special day with a loved one, given as a memento, gifts, or for collecting charms to make personal bracelets, necklaces or anklets. The Pandora range at Ernest Jones offers affordable, fashionable and exciting jewellery for all tastes.

Pandora‘s designers seek to inspire and be inspired by all women interested in creating their own style and telling their own unique story. Pandora believes that a piece of jewellery is a woman’s signature. As a result they have created a large selection of matching jewellery in both gold and silver, so women can match their mood and style, whether it is romantic and dreamy, casual jeans with a touch of elegance or an evening gown and high heels.

The new collection from Ernest Jones makes creating a Pandora charm bracelet or necklace easy. Customers simply choose which length and material they would like from a range of 14ct gold or silver chains with lengths of 19cm to 45cm, providing a variety of uses as either necklaces or bracelets. Once the chain is chosen Pandora also offer a wide range of clasps and safety chains to choose from.

Next customers choose the beads that they want. With a wide selection ranging from simple beads to skulls, brightly coloured charms, silver, gold, Swarovksi crystal, birthstones, a beautifully decorated cake for a child’s first birthday, a plump heart for a girlfriend or boyfriend, a suitcase for an exotic holiday, the Pandora charm and bead collection has something for every occasion.

Pandora jewellery was founded by Per and Winnie Enevoldsen in Copenhagen, Denmark. Starting out as a small jewellers shop, the couple travelled to Thailand to source their jewellery, and become so popular that they switched to wholesale supply and opened their own factory in Japan to maintain control over their designs. The designers Lone Frandsen and Lisbeth Larsen were hired and Pandora began focusing on creating the unique and fun range that is now sold all over the world and is this year’s must have fashion accessory.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

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Ernest Jones Joins With Leo Diamond To Launch New Competition To Win 2000 In Travel Vouchers For Customers Who Simply Sign Up For The Ernest Jones Newsletter

Ernest Jones and the exclusive Leo Diamond have launched a joint competition to win £2000 worth of travel vouchers. This amazing prize can be redeemed on accommodation and travel to any international destination. The competition is open to visitors to the Ernest Jones website with no purchase necessary. To enter, all visitors have to do is sign up for the Ernest Jones newsletter and the holiday of a lifetime could be theirs.

The Ernest Jones email newsletter enables customers to keep track of offers and features up-to-the-minute information about special offers, discounts, competitions, gift vouchers and much more. For a chance to win the £2000 travel vouchers, all customers have to do is sign up to receive this newsletter. The Ernest Jones homepage has a link to the competition where customers can sign up by simply entering their email address.

The voucher can be redeemed at a leading travel agency for travel and accommodation to any location within the budget of £2000. In these credit crunch times, this is a truly amazing prize that would really make someone’s year.

Exclusive to Ernest Jones, the Diamond and Watch Specialist, the Leo Diamond has a patented cut and is the first diamond to be independently certified for its superior brilliance. For even greater allure, each Leo Diamond ring has a trademark ‘hidden’ diamond inside the band and features in a range of stunning diamond engagement rings, eternity rings, pendants and earrings.

Leo Schachter is one of the leading fine diamond companies. Its heritage encompasses a family of four generations of master artisans. The Leo Diamond is the pinnacle of more than 100 years of research and development. In the words of Leo Schachter himself; “The unique symmetry and placement of its facets result in fire, sparkle and brilliance that will take your breath away.”

The Ernest Jones website features regular offers, competitions and exclusives, such as up to 50% off their diamond jewellery range this Christmas.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world’s largest speciality retail jeweller.

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Ernest Jones Has Launched A Range Of New And Exclusive Watches From The World’s Top Brands For Christmas And Beyond

Ernest Jones, the diamond and watch specialist has launched 34 new and exclusive watches, enhancing its already impressive range of watches. Just in time for Christmas, this collection offers customers the chance to buy an exceptional gift for themselves.

The collection features a stunning range of new watches including the Nautica NMXmen’s titanium chronograph, SEIKO Sportura chronograph and the stylish Tissot T-Touch Expert men’s watch plus many more. Each of the watches is exclusive to Earnest Jones online and in store.

Stephen Gaunt, Ernest Jones’ brand manager, is very excited about this new offering. He said: “Our partnerships with the world’s major brands result in exclusive designs which are available only at Ernest Jones. These pieces include prestigious watches from TAG Heuer, Rado and Hamilton, fashion brands such as DKNY, Emporio Armani, Burberry and Nautica, as well as traditional brands such as Tissot, Seiko, Rotary and Citizen.”

He continued; “Ernest Jones has one of the largest ranges of watch brands on the High Street and we’ve just enhanced this range with some new and exclusive timepieces. This season we’ve added over 800 new watches to our collection. We’re particularly excited about the new Ball watches.”

TAG Heuer has been leading the Swiss watch industry for almost a century and a half. Ground breaking and innovative, this brand is endorsed by the world’s most glamourous sporting celebrities including Tiger Woods, Maria Sharapova and Lewis Hamilton.

DKNY watches for ladies and men are packed with the creativity, quality and innovation that is frequently associated with Donna Karan, whilst also expressing the energy and excitement of New York.

SEIKO has also enjoyed a long and prestigious relationship with the sporting world through sponsorship agreements. They have been involved in the Olympic Games, international athletics, Formula One, football world cups and sailing. SEIKO is an official partner of the Honda F1 Racing team.

Hamilton is one of America’s leading watch brands. Renowned for accuracy, durability, style, technology and innovation, Hamilton watches also has a long relationship with Hollywood, appearing in more than 300 films. Hamilton watches have been worn by a number of Hollywood legends, from Will Smith to Elvis Presley.

Watches from the aforementioned brands are available at Ernest Jones stores and from the Ernest Jones website now.

About Ernest Jones:
Ernest Jones, the diamond and watch specialist has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality jewellery retailer.

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The New Octelle Collection Is Now Available At Ernest Jones

Ernest Jones has announced the new and exclusive Octelle Diamond Collection, featuring a range of elegant diamond pendants, diamond rings and diamond earrings. The Octelle Collection offers classic, vintage inspired jewellery with a unique and diamond cut for added dazzle. Available now at www.ernestjones.co.uk and in selected Ernest Jones stores.

The Octelle name is derived from the symbol of “infinity” or “forever” being similar to a figure 8. The symbol is similar to a figure of 8 turned on its side and is reflected by the eight sided design of the Octelle diamond. This octagonal shape is very fashionable and is increasingly the choice of celebrities, having been made popular by the hit film Sex and the City.

The Octelle diamond has been specifically created for Ernest Jones by one of the world’s leading diamond cutters to enhance the infinite natural beauty of the stone and to represent everlasting love. This attention to craft and detail ensure that the Octelle jewellery diamond jewellery collection is of the very highest quality. The symbolic nature of the eight sided diamond, representing the eternal nature of love, makes this diamond jewellery collection ideal for romantic gifts.

The Octelle Collection consists of 12 pieces including diamond pendants, diamond earrings and diamond rings, all set in 18ct white gold across a range of diamond carat weights. With 65 facets the octagonal diamond captures and enhances the beauty and originality of the vintage inspired jewellery featured in this collection. Each piece of jewellery reflects the stunning octagonal shape of the diamond and carries the signature infinity symbol.

Each Octelle diamond is independently certified with a unique serial number, assuring quality. The Octelle Collection is far more than a collection of jewellery, it is a bringing together of high quality design, materials and jewellery expertise to offer an original, stylish and evocative range of jewellery at competitive prices.

To celebrate and promote the launch of the extended Octelle collectionErnest Jones has redesigned and strengthened the Octelle brand colour to a modern and vibrant purple, incorporating the beautiful octagonal stone along with the Ernest Jones and Octelle brand logos and the legends; ‘The Shape Of Unique Radiance’ and ‘Only at Ernest Jones.’

About Ernest Jones: The Diamond and Watch Specialist Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery and diamonds, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of the Signet Group, the world’’s largest speciality retail jeweller.

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