DFS and Estée Lauder launch #BeautyAllNight campaign

DFS and Estée Lauder launch #BeautyAllNight campaign 

SINGAPORE, 2017-May-09 — /EPR Retail News/ — DFS and Estée Lauder are transforming fans into influencers with the launch of the exclusive #BeautyAllNight campaign this May. Inspired by the popularity of online beauty tutorials, DFS partnered with Estée Lauder to create the perfect #BeautyAllNight look whether you stay in or go out. From May 1 – 31, customers can discover the best of beauty at DFS locations worldwide with a DFS exclusive Love of Night set and the launch of latest Pure Color Love lipstick shades.

The campaign creative follows three travelers visiting New York, Venice and Hong Kong as they unpack and apply their beauty travel essentials, snapping selfies and sharing their look on social media. To bring the #BeautyAllNight look to life for fans, followers of DFS’ WeChat channel can place themselves in the campaign and share their #BeautyAllNight look with friends on social media. In a beauty digital first, the dedicated WeChat page leverages facial recognition technology that allows the user to choose whether they would like the “staying in” or “going out” look. Fans can then select products from the DFS exclusive Love of Night set or Pure Color Love lipsticks to virtually try-on and share their #BeautyAllNight selfie on their WeChat Moments.

“Today’s beauty shopper wants to see, test and share her next beauty look before even stepping into the store to purchase. She crowdsources everything, from where she should shop to what are the must-have products, often trusting peer-to-peer recommendations above all else,” said Ariel Gentzbourger, Senior Vice President Beauty, Fragrances and Wellbeing. “We’re proud to partner with Estée Lauder to harness the power of the social network and deliver this beauty digital first on WeChat with our #BeautyAllNight campaign. We’re confident that through this innovative online approach we’ll drive awareness and engagement of these beauty essentials in store with the growing Millennial segment.”

To build excitement in store, DFS kicked off the campaign with an event at T Galleria Beauty by DFS, Causeway Bay in Hong Kong on May 4. The event centered around a #BeautyAllNight pop-up featuring an interactive photo booth, a skincare animation featuring the Advanced Night Repair Collection and a “Wall of Kisses” highlighting the latest Pure Color Love lipstick shades. In addition to Hong Kong, customers can discover dedicated #BeautyAllNight pop-ups at T Galleria by DFS, Hawaii and T Galleria by DFS, Macau, Studio City.

Throughout the campaign, customers can enjoy 30 percent savings versus individual purchase when they buy the DFS exclusive Love of Night set featuring fan favorites including Advanced Night Repair (50ml), Advanced Night Repair Eye Gel (15ml), Advanced Night Repair Eye Serum (15ml), Advanced Night Repair 7ml Deluxe Sample, Resilience Lift Night Cream 5ml Deluxe Sample and Re-Nutriv Ultimate Lift Age-Correcting Eye Cream 5ml Deluxe Sample.

Discover the #BeautyAllNight campaign and DFS exclusive Love of Night set at the below locations:

T Galleria by DFS, Hong Kong, Canton Road

T Galleria by DFS, Hong Kong, Tsim Sha Tsui East

T Galleria Beauty by DFS, Hong Kong, Causeway Bay

T Galleria by DFS, Macau, City of Dreams

T Galleria by DFS, Macau, Shoppes at Four Seasons

T Galleria by DFS, Macau, Studio City

T Galleria by DFS, Hawaii

T Fondaco dei Tedeschi by DFS

DFS, Los Angeles International Airport

SOURCE:  DFS Group Limited

Exciting New Perfumes Coming Soon to Fragrance Direct

Summer is turning into autumn, and with a new season comes a host of brand new perfumes, just in time for the lucrative festive market. Online perfume retailer Fragrance Direct gives a preview to a handful of the new scents that are set to hit their shelves over the next couple of months.

JOOP HOMME WILD

An edgy new version of the classic Joop fragrance for men, Joop Homme Wild is a perfume that is described as “bolder, more seductive and challenging” than its predecessor. With its oriental and fougere aroma, Joop Homme Wild has many contrasts running throughout the perfume, with a sparkling opening, rich, intense middle notes, and a smooth, woody base.

JAMES BOND FRAGRANCE FOR MEN

Agent 007 has long been the man that most males would love to be, and now, with this brand new perfume for men, they can at least smell like him. Ahead of the new James Bond film Skyfall being released in October, James Bond for Men is as smooth, suave and sensual as the agent himself, blending notes of lavender, vetiver and apple.

YVES SAINT LAURENT MANIFESTO

Yves Saint Laurent is one of the most established names in the fashion industry, and their latest perfume for women is one that spontaneous, free spirited and courageous; all values that YSL has come to be known for. The Manifesto promotional campaign is fronted by actress Jessica Chastain, and the perfume itself is floral and oriental, with notes of bergamot, jasmine and vanilla.

BRITNEY SPEARS FANTASY TWIST

This innovative split duo perfume features two of the most popular fragrances that iconic singer, and brand new US X Factor judge, Britney Spears has released. The spherical bottle twists into two halves, with the signature Fantasy perfume in the pink bottom half, and the more Midnight Fantasy scent in the violet top half.

VERY ESTEE BY ESTEE LAUDER

Very Estee is “a celebration of the style, sophistication and modernity shared by Estee, the woman and Estee Lauder, the brand”. With an aroma that is described as luxuriously modern yet feminine, the perfume opens with pink pepper, with a floral heart of rose and jasmine, and a rich, woody base of cedar and musks.

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The Make-Up Time Bomb In British Women’s Cosmetic Bags

Debenhams has revealed that the average British woman’s cosmetic bag is out of date by a worrying four years.

The new research highlighted that many British women are using cosmetics well past the use-by date, unaware that products can be a magnet for germs which could cause damage to their health and looks.

Sara Stern, Director of Cosmetics at Debenhams said, “British women are famously loyal to make up brands and products, however, their reluctance to throw away old products is a risky business.”

Beauty essentials such as foundation, concealer, blusher, eyeshadow, eyeliner, mascara, lipstick and perfume all include a ‘period after opening’ indicator, denoted by an open pot with the number of months of safe use written inside.

Despite European Union guidelines meaning brands have to state product shelf lives, 89% of women are unaware that such information exists, do not understand what the symbol means or are unable to read the often tiny writing. Make-up, perfume and skincare products used after the expiry date carry a risk of irritation and infection. This is due to air and bacteria infiltrating the products. Multiuse products carry an even higher risk as they can spread germs from eyes to skin to lips.

The study also found that 68% of women only replace make-up and skincare when they run out, however long that might take. 72% of women never wash their make-up sponges or brushes, even though they should do at least once a week. 81% of British women also regularly (at least once a week) go to sleep without removing make up.

Bevis Man of the British Skin Foundation said: “It’s not always obvious when make-up has passed its prime, so it may not occur to people to replace their products. It is best to err on the side of caution and if a product looks or smells strange, it is worth throwing it away.

“Cost is probably a major factor in why people do not replace out-of-date cosmetics. However, products can dry out and become less effective as they age.

“Your eyes are one area of your face you need to be particularly careful with, as eye infections can be painful and long-lasting. Make-up sponges are a particular haven for bacteria, especially if they are kept for a long period of time and are not washed. Again, it is best to keep them clean and replace them after a few months’ use.”

As a result of the findings, Debenhams is exploring ways in which the ‘best before’ date of products can be better communicated to customers. Staff members are being trained to point out the importance of regularly replacing products and a ‘make up’ amnesty is planned nationwide. Debenhams has also written to the Secretary of State for Health to push for further legislation to cover the safety of consumers.

Sara Stern concluded, “Hopefully this call to action will encourage women to have a ruthless spring clean of their cosmetics collections. All our Beauty Hall staff members are on hand to advise customers of the use-by dates of their current items and help replenish any empty cosmetic bags”.

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Estee Lauder Introduces Michael Kors Collection

Estee Lauder proudly introduces the Estee Lauder Michael Kors Very Hollywood Color Collection. This collaboration stemmed from the longtime friendship between Aerin Lauder, Estee Lauder senior vice president and creative director, and acclaimed American designer Michael Kors.

Estee Lauder Introduces Michael Kors Collection

Michael Kors said: “Nobody understands modern glamour and luxury like Aerin Lauder and the Estee Lauder brand, which is what this collection is all about.” said Michael Kors.

The Estee Lauder Michael Kors Very Hollywood Color Collection is a group of limited edition, limited distribution products, which reflect both the timeless beauty philosophy of Estee Lauder and the luxurious, modern fashion style of Michael Kors.

The Estee Lauder Michael Kors Very Hollywood Color Collection features two modern-classic looks.

Bel Air Beige showcases a classic Michael Kors beige and coral palette of shimmery peach lips and cheeks and a smokey eye, while Rodeo Pink spotlights new shades in vibrant raspberry tones of bright, bold lips and cheeks and a defined eye.

Both colour palettes contain the essentials needed to achieve the Very Hollywood look of choice and feature coordinating shades of blush, eye shadow duo, eye pencil, Lip Sheen SPF 15, lip gloss and nail lacquer.

In the colour collection’s advertising shot, Estee Lauder model Hilary Rhoda appears in a striking photograph shot by Craig McDean. Her sparkling gold Michael Kors gown reflects the flashes from the paparazzi cameras as she steps on to the red carpet.

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Estee Lauder Redesigns Its E-Commerce Website

The newly redesigned Estee Lauder UK e-commerce website, www.esteelauder.co.uk, has been transformed to bring the service experience that consumers have come to expect at Estee Lauder’s counters, to the web.

Estee Lauder

With a new layout and enhanced features, such as interactive diagnostic tools, step-by-step makeup videos and advice f r o m the experts, Estee Lauder is making it easy for customers to find and purchase the right products to suit their unique needs, look and lifestyle f r o m the comfort of their home.

“These new online tools help us to provide the consumer with a seamless experience f r o m the website to the counter,” said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estee Lauder. “Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, they are able to get the information and support they need to make the best choices.”

New features available on the Estee Lauder website include:

New Layout – New intuitive product groupings make it easier for consumers to find the products they are looking for, and a breadcrumb navigation trail helps to navigate the site. Detailed product information, enhanced images and application/use tips on each single product page helps to simplify the product selection process.

Skincare Finder – Using a few quick and simple questions to analyse individual skincare concerns, the Estee Lauder Skincare Finder recommends a tailored skincare regimen to address all of a customer’s skin concerns.

Foundation Finder – The new, interactive iMatch Foundation Finder helps customers find their ideal foundation, assessing their skin’s intensity, undertone and type, as well as individual coverage preferences. Once the right shade is identified, the site also provides application tips f r o m the experts, making it possible to achieve a flawless face every time.

How-To Videos – Step-by-step how-to videos have been added to the new Estee Lauder site to help customers re-create different makeup. Estee Lauder beauty advisors share their make up tips and tricks for creating a flawless face, smoky eyes, sculpted cheeks, classic lips and more.

Streamlined Checkout – a new, streamlined checkout process makes it quicker and easier to purchase products online, delivered to anywhere in the UK (except Channel Islands) via 5 different delivery options.

To celebrate the launch of the new website, Estee Lauder is offering customers a special offer skincare trio set, worth over £19, with every purchase of £40 or more in the month of June. The set includes a super-deluxe sized cleanser sample, Day-Wear Plus moisturiser deluxe sample, and deluxe sample of the multi-award winning Advanced Night Repair.

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