The H&M Foundation provides further support to Save the Children – totaling $600,000 – for their work in Ethiopia

Following the worst drought in decades, a major food security emergency is ongoing in southern Ethiopia. The H&M Foundation now makes their third donation to Save the Children – totaling $600,000 – to support their work in this region.

Stockholm, SWEDEN, 2017-Apr-19 — /EPR Retail News/ — jThe 2015 drought in Ethiopia, caused by the strongest El Niño phenomenon on record, affected crop production and access to clean water. This resulted in high levels of malnutrition, increased spread of disease and livestock deaths, amongst other things.

Due to the government-led response, and the support of several international and national NGOs, a crisis was averted and fortunately, towards the end of 2016, some of the regions began to receive rainfall. In 2017, however, there is a new drought in the southeast of the country and it is estimated that 5.6 million people will require food aid and 9.1 million people will not have regular access to safe drinking water, resulting in dehydration and health complications. The lack of food and water also results in children dropping out of school. Many of these children will be at risk of abuse, neglect and violence and will require child protection assistance.

H&M Foundation already donated to the first response in 2015 and 2016, totaling $500,000. However, since the drought is recurring in other parts of the country and the crisis does not receive enough global attention to get the financial support that is needed to save people’s lives, the H&M Foundation will provide further support amounting to $100,000.

“The new donation will continue to support the ongoing work to provide immediate lifesaving humanitarian assistance to those directly affected by the drought.

Diana Amini, Global Manager H&M Foundation

“With our previous donation, over 300,000 people in Ethiopia were supported to meet food, water, health and livelihoods needs and 6,000 children were successfully treated for malnutrition. The new donation will continue to support the ongoing work to provide immediate lifesaving humanitarian assistance to those directly affected by the drought”, says Diana Amini, Global Manager at the H&M Foundation.

“In 2016, the Government of Ethiopia and humanitarian partners like Save the Children were able to prevent a massive natural disaster from becoming a massive humanitarian disaster, thanks to the generous support and contributions of humanitarian-minded individuals and organizations around the world. Unfortunately, nature has struck again with a new drought in the south of the country that has put millions of lives at risk again, and we call on all of our supporters to help once again as we face this new crisis”, says Charlie Mason, Humanitarian Director at Save the Children in Ethiopia.


The H&M Foundation is a non-profit global foundation, privately funded by the Stefan Persson family, founders and main owners of H&M. Its mission is to drive long lasting positive change and improve living conditions by investing in people, communities and innovative ideas. Through partnerships with organizations around the globe, the H&M Foundation drives change within four focus areas; Education, Water, Equality and Planet. In addition to this, the Foundation can also provide emergency relief. Since 2013, the Stefan Persson family has donated 1.1 billion Swedish kronor (USD 154 million/EUR 123 million) to the Foundation. For more information, visit


Save the Children believes every child deserves a future. Around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Learn more by visiting:


Diana Amini
Global Manager, H&M Foundation
+46 (0)729 804 802

Anders Maxson
Media Manager, Save the Children Sweden
+46 (0)8 698 67 55

Source: H&M

Starbucks UK raised money to support Send a Cow’s projects in both Rwanda and Ethiopia

LONDON, 2016-Feb-23 — /EPR Retail News/ — Aaron Swift returned from an emotional four-day journey in Rwanda with one goal in mind.

“I wanted to find a way to help Rwandan farmers and educate my peers at the same time,” said Swift, a four-year partner (employee) and shift supervisor at a Starbucks store in Manchester, England.

Swift visited Rwanda in 2014 as part of Starbucks Origin Experience, where select partners travel to coffee-growing regions to gain a greater understanding and appreciation for farmers who grow coffee. Having witnessed a cow-giving ceremony while in the city of Kigali, Swift realized providing a cow was an ideal means of giving back to the farmers.

“A cow means that farmers can invest back into their livelihood and in their community,” said Swift. “They can use milk for drinking and selling, the manure to increase the crop yield, and the animal as collateral for a loan to buy farming materials.”

700 Starbucks Stores Raise £40,000

After searching for the ideal charity to help with this endeavor, Swift and fellow partners selected Send a Cow, which works in seven African countries to provide training, tools, seeds and livestock to help those in need lift themselves out of poverty. With the organization in place, Swift invited Starbucks stores in the UK North West to accept donations for a two-week trial in 2014.

Starbucks UK raised enough money to fund the equivalent of 11 cows in the first year. Encouraged by the results, the company initiated The Big Cow Project in 2015 with more than 700 stores participating and an end result of nearly £40,000 (nearly $60,000 USD) in donations. As an added bonus, the total raised will be matched by the UK government to support Send a Cow’s projects in both Rwanda and Ethiopia.

“The Starbucks Big Cow Project was led by one young partner with the passion to make a difference,” said Rhys Iley, vice president operations, Starbucks UK. “Partners across the country have been so inspired to raise funds for farmers in Rwanda and the teams have really enjoyed getting behind this worthwhile cause.”

Overwhelmed by Generosity

“We have been inspired by the enthusiasm of Starbucks partners and their customers,” said Simon Barnes, chief executive of Send a Cow. “Thanks to their fantastic support we have been able to spread the work of Send a Cow to high streets across the UK and Ireland and use the daily Starbucks habit to save lives and ensure futures, not for one day, or even one week, but forever.”

Swift is overwhelmed by Starbucks customers’ generosity.

“It feels great to not only provide cows for Rwandan farmers, but also help so many Rwandan communities,” he said.

The campaign motivated many partners in addition to Swift, most notably Becca Turner, a store manager in London. Due to her exceptional fundraising efforts, Turner was chosen to visit Rwanda this month to witness Send a Cow in action and report back to Starbucks partners about the impact of The Big Cow Project.

“I am incredibly lucky to have the chance to see Send a Cow’s work first-hand in beautiful Rwanda,” said Turner. “This was not achieved alone. It is through my hard-working store partners that I’m able to go and experience something as incredible as this.”

Also taking Swift’s lead, a group of Starbucks partners in Germany have raised enough money to fund their first cow, and the initiative is set to go wider in Europe this year.

Next for Swift is to focus on his work as one of four coffee ambassadors in the UK. He will help coordinate education events for partners as well as the local Coffee Master Program.

“I’ve learned so much from this experience,” added Swift. “I’m sure the campaign will be a yearly tradition for some time to come.”

For more information on this news release, contact the Starbucks Newsroom



Starbucks UK raised money to support Send a Cow’s projects in both Rwanda and Ethiopia

Starbucks UK raised money to support Send a Cow’s projects in both Rwanda and Ethiopia