CVS/pharmacy launched its 2nd annual in-store fundraising campaign to benefit Stand Up To Cancer (SU2C)

Actress, director, producer and SU2C Ambassador Eva Longoria is featured in the in-store campaign running through November 28

WOONSOCKET, R.I., 2015-11-6 — /EPR Retail News/ — CVS/pharmacy, the retail division of CVS Health (NYSE:  CVS), today announced the launch of its second annual in-store fundraising campaign to benefit Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF) that supports innovative cancer research that will help get new therapies to patients quickly and save more lives. The in-store fundraising campaign, which features actress and SU2C Ambassador Eva Longoria, is part of a three-year, $10 million commitment by CVS Health to SU2C.

Now through November 28, CVS/pharmacy customers can support SU2C in stores nationwide by making a $1 or $3 donation at the register or by donating online at Donations made during this campaign will support SU2C’s collaborative cancer research model which supports “Dream Teams,” and brings together scientists from different institutions and across multiple disciplines to work together to translate their research from the laboratory to the patient.

“We’re so proud to collaborate with Stand Up To Cancer to positively impact people living with cancer,” said Helena Foulkes, President, CVS/pharmacy.  “Joining our colleagues and customers in supporting this groundbreaking research is a great extension of CVS Health’s purpose of helping people on their path to better health.”

The campaign will include in-store radio spots featuring Eva Longoria, which will remind shoppers that nearly 1.65 million Americans will be diagnosed with cancer this year, that there are more than 200 different types of cancer and that one in two men and one in three women will be diagnosed with cancer in their lifetimes.

“We are making progress in the fight to turn cancer patients into cancer survivors, but with more than 1,600 people in the U.S. dying from cancer each day, there is still a great deal more that needs to be done,” said SU2C Co-founder Sue Schwartz. “We are incredibly grateful to CVS Health for giving people an easy way to make a donation to help advance our mission and remind everyone that it takes all of us to beat cancer.”

In September, CVS Health and SU2C announced a print, radio and digital public service announcement campaign, entitled “It’s Impossible to Beat Cancer Alone,” aimed at bringing awareness to the importance of collaboration in the fight against cancer and to encourage the general public to learn more and get involved.

For more information on Stand Up To Cancer, visit and to make a donation, please visit

About Eva Longoria
Actor, director, producer, and activist Eva Longoria is founder of the Eva Longoria Foundation, Eva’s Heroes, and spokesperson for Padres Contra el Cancer. The Golden Globe-nominated and SAG Award-winning actress stars in and executive produces the upcoming NBC comedy “Telenovela,” is executive producer of Lifetime’s “Devious Maids,” the ESPN docu-series “Versus,” and documentaries HARVEST, FOOD CHAINS, and OUR TIMES. She also recently filmed the feature film LOW RIDERS, opposite Academy Award-nominee Demian Bichir, slated for a 2016 release. A International Brand Ambassador for L’Oreal Paris, Longoria owns BESO restaurant, production company UnbeliEVAble Entertainment, two fragrances “EVA, by Eva Longoria” and “EVAmour,” has a NY Times bestselling cookbook EVA’s KITCHEN and recently launched a home collection with JCPenney, The Eva Longoria Home Collection.

About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

For more information on Stand Up To Cancer, visit

About CVS Health
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 7,900 retail drugstores, more than 1,000 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at

Media Contacts:

Mary Alfieri
Corporate Communications, CVS Health

Eva Pereira
RF Binder (for CVS Health)


JCPenney and Eva Longoria team up this spring to launch an exclusive new bedding collection

PLANO, TX, 2015-4-24 — /EPR Retail News/ — JCPenney and its newest brand partner, actress Eva Longoria, have teamed up this spring to launch an exclusive new bedding collection in over 100 JCPenney stores and on starting today. Eva Longoria Home™ offers a line of comforter sets, decorative pillows and window treatments featuring an elegant mix of prints and finishes.

“Partnering with Eva Longoria is such a natural fit for JCPenney. She is known for her classic style and timeless beauty, and she has an approach to design that will resonate with our loyal customer base,” said Liz Sweney, chief merchant for JCPenney. “As we focus on our home growth strategy, our collaboration with Eva enables us to connect with even more families, highlighting the style, quality and value that is best found in the JCPenney home department.”

Eva Longoria Home features four distinct bedding sets influenced by the rich art and culture of Turkey, Morocco and Spain. The collection combines sophisticated patterns with chic colors to create a relaxing sanctuary in any bedroom. With sale prices ranging from $129.99 to $169.99, each bedding set includes a comforter, two shams and a bed skirt, while the coordinating decorative pillows are available from $34.99 to $39.99 each. Customers can complete their Eva Longoria Home bedroom with matching valances and drapes available on

“Each bedding ensemble offers a unique aesthetic inspired by Moroccan lattice, the deep blue Mediterranean Sea, the serene lavender fields in Spain and ornate Moorish tiles that give any room a touch of worldly elegance,” said Eva Longoria. “By drawing inspiration from these beautiful and exotic places, I can help others create a home that is stylish, yet casual and inviting. I couldn’t be more thrilled to be working with JCPenney on my first-ever home collection.”

For related images, please visit:

JCPenney Media Relations
972-431-3400 or

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit

About Eva Longoria
Actress, director, producer and activist, Eva Longoria is founder of “The Eva Longoria Foundation,” co-founder of “Eva’s Heroes,” and is national spokesperson for “Padres Contra el Cancer.” The Golden Globe-nominated, Screen Actors Guild Award-winning, and ALMA Award-winning actress returns to primetime TV this Fall, starring in and executive producing NBC’s “Telenovela,” and stars in the upcoming feature films REFUGIO, LOW RIDERS, and ANY DAY; Longoria recently guest starred in the Golden Globe Award winning FOX comedy series, “Brooklyn Nine-Nine” and is executive producer of Lifetime’s “Devious Maids,“ going into its third season. She is executive producer for the NCLR ALMA Awards, documentaries HARVEST, FOOD CHAINS, and OUR TIME as well as the ESPN documentary short series “Versus,” of which she directed the first short, “Go, Sebastian, Go!”. Named “Philanthropist of the Year” by The Hollywood Reporter, Longoria was also honored with a Lifetime Achievement Award at Variety’s annual “Power of Women Luncheon.” A Brand Ambassador for L’Oréal Paris, Longoria owns BESO Hollywood, her own production company, UnbeliEVAble Entertainment, two fragrances “EVA, by Eva Longoria” and “EVAmour,” and also has a New York Times bestselling cookbook EVA’s KITCHEN: COOKING WITH LOVE FOR FAMILY AND FRIENDS.


JCPenney and Eva Longoria team up this spring to launch an exclusive new bedding collection

JCPenney and Eva Longoria team up this spring to launch an exclusive new bedding collection