PAK’nSAVE to raise funds for New Zealand Breast Cancer Foundation thru its Pink Ribbon Appeal bag initiative

Auckland, New Zealand, 2016-Oct-10 — /EPR Retail News/ — For a limited time PAK’nSAVE shoppers across the country can purchase a special pink reusable grocery bag for just $2. Not only will shoppers be ‘tickled pink’ with this cost effective and sustainable way to take their shopping home, but all proceeds from the PAK’nSAVE Pink Ribbon Appeal bag will go to the New Zealand Breast Cancer Foundation.

Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd. says the PAK’nSAVE team is proud to once again put its full support behind such an important cause.

“This is our second year supporting the New Zealand Breast Cancer Foundation. Last year we surpassed our expectations and donated over $72,000 to the Pink Ribbon Appeal, thanks to the wonderful support of our staff and customers. This year we are once again ‘PINK’nPROUD’ and I am confident we will see PAK’nSAVE Pink Ribbon Appeal bags in the hands of our customers across New Zealand.”

Not wanting to be left out, Stickman will show his support by making a bold style statement and pulling on his pink gumboots on TV screens for two weeks during October.

Evangelia Henderson, Chief Executive of the NZ Breast Cancer Foundation says, “We are delighted to have PAK’nSAVE’s support during our Pink Ribbon Appeal. Breast cancer affects one in nine Kiwi women over the course of their lifetime. Our vision is zero deaths from breast cancer. With the support of companies like PAK’nSAVE, and the simple act of buying a pink reusable grocery bag you are helping us achieve this vision through pushing for new frontiers in early detection, supporting those with breast cancer, funding research, medical grants and advocacy.”

PAK’nSAVE is urging Kiwis to take action this October, by volunteering to the Pink Ribbon street appeal, or taking part in the Pink Ribbon Star Walks across the country. Also encouraging the ladies in your life to find out about the possible signs of breast cancer and to have a regular mammogram screening from the age of 40. Find our more from www.nzbcf.org.nz

MEDIA ENQUIRIES:

Foodstuffs Communications Team Phone: 0800 376 3342

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PAK’nSAVE to raise funds for New Zealand Breast Cancer Foundation thru its Pink Ribbon Appeal bag initiative
PAK’nSAVE to raise funds for New Zealand Breast Cancer Foundation thru its Pink Ribbon Appeal bag initiative

 

Source: Foodstuffs (NZ) Ltd.

PAK’nSAVE turns its iconic yellow number 8 wire TV ad pink in support of New Zealand Breast Cancer Foundation (NZBCF)

AUCKLAND, NEW ZEALAND, 2015-10-15 — /EPR Retail News/ — PAK’nSAVE is turning pink to show its support for the annual New Zealand Breast Cancer Foundation (NZBCF) Pink Ribbon Appeal, which takes place on Friday 9th and Saturday 10th of October.

This year, PAK’nSAVE is turning its iconic yellow number 8 wire television advertisement pink in the ten days leading up to the appeal and has pledged $25,000 to kick start the appeal. The ‘pink ad’ tribute will also highlight the Breast Cancer Awareness message to an audience of 2.4 million Kiwis who will see this PAK’nSAVE ads in the next two weeks.

Evangelia Henderson, Chief Executive of the NZBCF says, “PAK’nSAVE’s prominent display of support and generous donation is greatly appreciated. Breast cancer is the most common cancer for women and is diagnosed in eight women every day. Awareness of the signs and symptoms and self-checks and mammograms leading to early detection substantially increase life expectancy and likelihood of survival.”

Steve Anderson, Managing Director, Foodstuffs New Zealand says that PAK’nSAVE is dedicated to supporting community groups around the country.

“Any one of the women (or men) in our lives could be affected by breast cancer. As a Kiwi owned and operated company, PAK’nSAVE is proud to help spread the message of early detection and support the New Zealand Breast Cancer Foundation with their appeal,” he says.

PAK’nSAVE staff will be wearing pink ribbons and customers can show their support purchasing a ribbon from in-store or by gifting coins to the one of the many bucket collectors posted outside selected PAK’nSAVE’s around the country.

Even Stickman will be getting behind the cause by wearing his pink ribbon too.

The Pink Ribbon Street Appeal raises money to support life-saving awareness and education programmes, research into new targeted treatments and support for women going through breast cancer in New Zealand.

Ends

For more information contact:

Adele Gautier, The New Zealand Breast Cancer Foundation

Email: adeleg@nzbcf.org.nz or phone: 021 423 353

 

Katherine Klouwens, Foodstuffs NZ Ltd.

Email: Katherine.Klouwens@foodstuffs.co.nz or Phone: 021 484 026

*Please note the 2.4 million Kiwis is based on an AP 5+ audience and is based on the actual Breast Cancer spotlist. The full estimated audience number is 2,415,517

SOURCE: FOODSTUFFS NEW ZEALAND