DeCA’s vendors, suppliers and brokers collaborate with commissaries in May to offer discounts beyond everyday savings

FORT LEE, Va., 2015-4-27 — /EPR Retail News/ — There’s no shortage of savings or “M’s” for commissary promotions in May featuring a lineup of themes such as Military Appreciation Month, Cinco de Mayo, Mother’s Day and Memorial Day.

The majority of stateside commissaries hold their popular Commissary Appreciation Month Case Lot Sale sometime in May, but some will be held in June, so now’s a good time to check the list of sale dates at

DeCA’s industry partners – vendors, suppliers and brokers – are collaborating with commissaries in May to offer discounts beyond everyday savings. Look for mass displays and “end of the aisle” promotions in stores celebrating Cinco de Mayo, Mothers’ Day, Military Appreciation Month and Memorial Day. Overseas stores may have substitute events for certain promotional programs. Customers are asked to check their local commissary for details on dates and times for the following promotions:

  • Cinco de Mayo with Old El Paso offers savings worldwide from April 23 to May 6.
  • Taco Time for José Olé. This stateside promotion from April 23 to May 6 also offers savings on products for your Cinco de Mayo party. José Olé features frozen Mexican foods such as burritos, taquitos, nacho bites and mini tacos.
  • Kellogg’s is uniting with Marvel’s Avengers Age of Ultron from April 23 to May 6 to pass along savings to commissary customers. The Age of Ultron movie premieres stateside May 1, and Kellogg’s is featuring a collectible toy series. Look for collectible packaging inserts and movie ticket offers on select Kellogg’s/Keebler ready-to-eat cereal, toaster pastry, cookies, crackers, wholesome snacks and frozen breakfast products.
  • The Dr Pepper/Snapple Group is also offering Marvel’s Avengers Age of Ultron movie franchise collectibles worldwide from May 7 to 20 featuring collectible-character beverage cans and social media content. Giveaways worldwide include big-screen TVs and audio pro headphones. Look for in-store displays.
  • From May 1 to June 12, Smithfield, Gwaltney Race with Royalty Sweepstakes is offering one grand prize winner a three-day/two-night trip to Richmond, Virginia, for two, occurring Sept. 11-13 complete with a $1,200 gift card for travel, accommodations, and expenses; passes for two to the Richard Petty Driving Experience “Ride-Alongs”; a $200 gift card, which may be used for purchase of race tickets; a pair of pre-race pit and garage passes; and a meal with members of the Richard Petty Motorsports race team. Sixteen first-prize winners will each receive one $50 Commissary Gift Card. Commissary customers who purchase three or more Smithfield/Gwaltney products per shopping trip will be automatically entered in the sweepstakes by using their Commissary Rewards Card. This contest is only available for participating stateside stores in the Northeast, Mid-Atlantic and South. Visit your local commissary for details.
  • The ConAgra Foods “Celebrate Summer with Family, Friends & Food,” runs May 7-June 3. In-store displays give instructions on how a customer receipt can be used to get a $5 coupon simply by purchasing $15 in participating products. The site also provides details. Customers at participating stores may also enter to win a variety of prizes such as mountain bikes, Xbox game systems, PlayStation game systems or 40″ television sets.
  • Acosta Military supports the Fisher House Foundation with the Celebrating Our Heroes sale. A Fisher House is a home away from home for families of patients receiving medical care at major military and VA medical centers. The Fisher House program serves more than 22,000 families annually. Commissary patrons will save big on numerous products through this promotion, while participating brands will make donations for every item sold from May 7 to June 3. Look for flyers in commissaries worldwide for details and coupons.
  • Outnumber Hunger is a partnership event between Feeding America®, Big Machine Label Group and General Mills dedicated to fighting against hunger. Some 13 million Americans struggle with hunger issues, according to cause organizers, who seek to raise awareness and help Feeding America’s nationwide network of food banks. From May 7-May 20, patrons can go online to enter codes listed on specially marked packages of General Mills items. For each code entered General Mills will direct five meals to a food bank. Look for General Mills displays in your local commissary.
  • Gatorade and Naked Juice sponsor the fifth annual Honoring Our Heroes promotional event from May 21 to June 3. Patrons worldwide can nominate their military heroes in 200 words or less at to win cash and free groceries for their heroes. Those honored can include active and veteran military patrons, spouses, their families, friends, neighbors or organizations that benefit the military community. Essay entrants will get a Gatorade product commissary coupon as a special thank you. The first 25 essay entrants will also get a unique Gatorade and Naked Juice prize. In addition, all winners will be recognized at their commissary and on Check your local commissary for details on this event.
  • Memorial Day Celebration. Kraft Foods Group is offering the following savings promotions:
    • From May 7 to May 17, commissary patrons have the opportunity to win two grand prizes chosen from participating stores in the continental United States: 1) a Back Yard Kit with 70-quart Coleman Cooler ($100 value) includes Slip ‘N Slide, Super Soakers, Horse Shoe, Wham Golf Game and more; and 2) two $50 Commissary Gift Cards. Check your local commissary for details on this contest.
      The drawing for these giveaways will be the week of May 18 at each participating commissary. Check your local commissary for details on this event.
    • May 21-June 3, there will be a Commissary Rewards Card offer to save $1 off meat or produce with the purchase of three participating Kraft products. There will also be an in-store, return-trip coupon with the purchase of five participating Kraft products, redeemable for $5 off your next commissary visit in June.
  • Kellogg’s presents the Special K Spring event to inspire new approaches to weight management and personal wellness. Special K will feature new food products worldwide and a chance to win free athletic gear – a $100 value. Special K will also offer from May 21 to June 3 a bundling coupon – purchase three participating Special K products and receive a $3-off produce coupon.

“We can’t thank our service members enough for all they do to preserve our freedom and maintain the security of our nation,” said Tracie Russ, DeCA’s director of sales. “To them and their family members, we endeavor to deliver the best commissary benefit possible.”

Note: For photos related to this news release, please visit our Flickr page. For a motion graphic, please go toYouTube.

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773