Evolution Fresh partners with HelloFresh to deliver 100,000 bottles of green juice

Evolution Fresh partners with HelloFresh to deliver 100,000 bottles of green juice

SEATTLE, 2018-Jan-17 — /EPR Retail News/ — The holidays may be over, but the New Year celebration and commitments to our resolutions persevere with National Green Juice Day on January 26. Cold-pressed, high-pressure processed juice trailblazer, Evolution Fresh is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year. Evolution Fresh is partnering with HelloFresh, a weekly recipe kit delivery service, to deliver 100,000 bottles of green juice to encourage customers to maintain their 2018 health and wellness resolutions.

During the month of January, HelloFresh subscribers will receive an extra serving of veggies through an 11 oz. bottle of Evolution Fresh® cold-pressed, high pressure processed Green Devotion.

“We are thrilled to join HelloFresh and deliver our healthy snack options directly to customers,” said Anne Williams, Vice President of Marketing and Category at Evolution Fresh. “When people feel increasingly challenged by their commitment to make better choices, Evolution Fresh provides a simple solution – a green juice for that extra boost of motivation to stay on track.”

Customers can also celebrate National Green Juice Day these ways:

  • Grab a cold-pressed Evolution Fresh green juice from a participating Starbucks® store or grocery store for a healthy snack and simple way to get more nutrients from green vegetables in your daily diet.
  • Start off your morning by making your own green juice at home using this Evolution Fresh “Morning Greens Smoothie” recipe.
  • Beginning January 22, customers have the opportunity to win 1 of 5 Evolution Fresh and mindbodygeen prize packs by participating in the Evolution Fresh and mindbodygreen #GotMyGreens Instagram sweepstakes. Prize packs each include 3 mindbodygreen classes, an hour-long coaching session with an mbg expert, and an Evolution Fresh bento box with 10 free green juice vouchers. To enter, follow @EvolutionFresh and @mindbodygreen, tag two plant-loving friends, and use the hashtag #GotMyGreens.*

Evolution Fresh offers a variety of green juice options with no added flavors or sweeteners. For those looking for an extra health and wellness boost, every 15.2 fl oz. bottle of Evolution Fresh green juice is made with at least one full serving of vegetables.

“At Evolution Fresh, we’re excited to kick off 2018 by providing juice powered wellness and inspiring people to thrive in a new way,” added Williams.

Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to stick to their health and wellness resolutions.

*See details and official rules at http://res.mindbodygreen.com/ptr/evolution-fresh/get-your-greens-official-rules.html

For more information on this press release, contact us

SOURCE: Starbucks Corporation

MEDIA CONTACT

Phone: 206 318 7100
Email: press@starbucks.com

Evolution Fresh invites customers to celebrate National Green Juice Day with free green juice deliveries on January 26

Evolution Fresh invites customers to celebrate National Green Juice Day with free green juice deliveries on January 26

 

Seattle, 2017-Jan-19 — /EPR Retail News/ — Just when you thought the holidays were over, National Green Juice Day is back, and this year, Evolution Fresh is offering even more veggie-centric ways to join their inspirational, annual green juice celebration.

On Thursday, January 26, Evolution Fresh invites customers to “take a sip in a brighter direction” and celebrate National Green Juice Day with free green juice deliveries – your first sip is on us. To help customers get a head start on healthy in the month leading up to National Green Juice Day, green juice offers will be available at Starbucks® stores nationwide.

How to Get Free Green Juice on National Green Juice Day

Evolution Fresh is teaming up with Postmates to deliver a pack of three free, 11 fl. oz. bottles of cold-pressed, high pressure processed Smooth Greens & Kale to customers in 10 select cities across the country.

When:  January 26 beginning at 1 p.m. local time, while supplies last

Where: To order, visit www.greenjuiceday.com

Participating Cities: Los Angeles, New York, San Francisco, Chicago, Seattle, Washington DC, Miami, Phoenix, Orange County, San Diego

Start with Small Sips Before National Green Juice Day

From now through January 22, save some green on your green juice at Starbucks when you upgrade the Starbucks Power Lunch by substituting water for your choice of green juice.

Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to keep their wellness resolutions in the New Year, after finding that 53 percent of Americans have already broken their New Year’s resolutions by the end of January and that staying fit and healthy is a top resolution. This year, at a time when eight out of ten or 81 percent of Americans have made an effort to eat more fruits and vegetables[1], Evolution Fresh is inspiring people to thrive by helping them take those small sips toward a healthier way of living.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Evolution Fresh launches new campaign “Take a Sip in a Brighter Direction”

Evolution Fresh launches new campaign “Take a Sip in a Brighter Direction”

 

Seattle, 2017-Jan-10 — /EPR Retail News/ — After cookie baking, gift shopping and holiday entertaining come to an end, many of us embark on another annual tradition: setting New Year’s resolutions.

While they are easy to claim, resolutions can be hard to keep. Evolution Fresh has set out to help those looking to make positive changes with the company’s new campaign, “Take a Sip in a Brighter Direction,” which kicks off today (January 5, 2017) and includes a celebration of National Green Juice Day January 26.

“Our mission is to help people live better and inspire them to thrive,” said Anne Williams, vice president, Marketing and Category for Evolution Fresh. “This campaign is about making small changes to your existing routine. Doing small things each day will help you gain momentum, feel good and keep going until you reach your goals.”

Related News: Five Tips for a Healthy New Year

As a healthy dose of motivation throughout the campaign, Evolution Fresh invites customers to inspire one another and celebrate even the smallest steps, or “sips,” in a healthier direction on Twitter, Instagram or Facebook using #mysmallsip. The aim is to create a larger, celebratory, healthy lifestyle conversation and provide a more attainable and sustainable alternative to drastic New Year’s resolutions. The focus is not sacrifice. It is about embracing simple, enjoyable and nurturing choices people make throughout the day.

“We want people to know that they’re not alone,” Williams said. “And that ‘small sips’ can be defined in many ways, whether it’s writing down daily reflections in a journal, changing the way you eat or simply making a point to smile when you wake up in the morning.”

One Sip at a Time

Eating more fruits and vegetables is an aspiration for 81 percent of Americans, according to a 2016 study by the International Food Information Council*. Evolution Fresh offers a line of cold-pressed, high-pressure-processed juices for those who have listed this as a goal for 2017.

“Our cold-pressed, high-pressure processing method helps protect the flavor of our juices,” said Williams. “In addition to contributing to your daily dose of fruits and vegetables, our juices help you stay hydrated and maintain energy throughout the day.”

Evolution Fresh also invites customers to get creative in the kitchen by providing easy recipes for smoothies, salad dressings and more, which can be found online at EvolutionFresh.com. This is another way to incorporate fruits and vegetables into a breakfast, lunch or dinner menu.

“There are many who want to live better, but think it’s beyond them or takes too much effort,” she said. “We offer tips and recipes to make wellness goals easier to attain, particularly in a time when we all lead busy lives.”

Take a Sip on National Green Juice Day

Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to keep their wellness resolutions after finding that 53 percent of Americans have broken them by the end of January**. The company’s juice line-up includes seven green juice varieties packed with flavor that can help Americans avoid resolution fatigue:

Emerald Greens: cool cucumber with sweet apple, a squeeze of citrus and a chorus of leafy greens for a thoroughly thirst-quenching blend.

Essential Greens® with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish. This drink is made from more than a pound of vegetables per bottle.

Green Devotion: a blend of sharp, tangy celery, ultra-refreshing cucumber and leafy greens to create a light, lively juice.

Organic Greens & Kale: kale is king in this refreshing blend of lush organic greens, brightened by cucumber and a squeeze of lemon. potassium and Vitamin K enliven every sip.

Organic Sweet Greens and Ginger: made from leafy greens and vegetables blended with a sweet apple and lightly spiked with spicy ginger.

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple.

Smooth Greens and Kale: a medley of go-to greens with potassium, a splash of tropical sweetness and a smooth mint finish. This beverage is made from more than a pound of vegetables and fruit per bottle.

*International Food Information Council (IFIC) 2016 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health

** Evolution Fresh survey conducted by Wakefield Research among 1,001 American adults age 18+ using email invitation and online survey, December 2015

For more information on this news release, contact the Starbucks Newsroom

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Evolution Fresh announces five new juice blends to launch in March 2017

Evolution Fresh announces five new juice blends to launch in March 2017
Evolution Fresh announces five new juice blends to launch in March 2017

 

SEATTLE, 2016-Sep-24 — /EPR Retail News/ — Evolution Fresh, a market leader in cold-pressed, High-Pressure Processed (HPP) juice, announced five new juice blends will hit grocery shelves in March 2017: four nourishing Evolution Fresh™ Organic Superfoods Juices and a hydrating Evolution Fresh™ Watermelon Juice. Attendees of the September 2016 Natural Products Expo East tradeshow in Baltimore had a chance to preview the newest additions that will drive the next chapter of growth for the Evolution Fresh portfolio.

Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide. Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these new nourishing juices that support a range of consumers in their wellness goals. According to Evolution Fresh research, these 2017 innovations aim to deliver against the top two drivers for super premium juice purchases – healthy snacks and refreshment.*

New Organic Superfoods Juices Inspired by the Morning Ritual of Evolution Fresh founder, Jimmy Rosenberg
Immense growth has not swayed Evolution Fresh from their mission to bring high quality, cold-pressed HPP juices to the masses and inspire a healthy lifestyle. In fact, Evolution Fresh still looks to their founder for vision and inspiration. The idea for the new line of Organic Superfoods Juices was inspired by Rosenberg and the juices he blends in his own kitchen. He starts his day with a simple choice: a homemade superfood juice blend that is packed with nourishing, flavorful fresh seasonal produce, nut milk and a boost of his favorite ingredients such as kale, baobab, chia, turmeric, ginger, cocoa, acerola cherry and spirulina algae.

“For years I have craved this perfect blend of nutrients every morning. That tells me, if I’m craving it, it’s because it’s feeding my body in a very meaningful way,” said Rosenberg. “These organic superfood juices remind me of the reason I started selling juice 30 years ago. I discovered the nutritional choices that make me feel good and uncovered a deep passion to share this with others.”

Evolution Fresh thoughtfully picked more than 10 different types of unique ingredients to include across the four flavors of new Evolution Fresh Organic Superfoods Juices. For the first time, Evolution Fresh is featuring coconut milk in a new line of cold-pressed juices to satisfy a common request from consumers for nourishing cold-pressed juice blends that can be enjoyed as a snack. The Evolution Fresh™ Organic Superfoods Juice line-up includes:

Greens, Turmeric & Cocoa: A new twist on green juice, this Organic Superfoods Juice combines dark leafy greens, algae and cucumbers balanced with mellow coconut milk sweetened with apples and mangos, and finished with a dash of cinnamon, black pepper and salt for a complex sophisticated taste.

Cocoa, Turmeric & Ginger: Rich cocoa blended with ginger, turmeric, vanilla, cinnamon and a touch of cayenne for a warm finish.

Pineapple, Mint & Ginger: This sweet and tart blend of pineapples, mangos and oranges is balanced with cucumbers and spinach with hints of mint and ginger.

Turmeric Golden Milk: Turmeric is blended with coconut milk, orange, mango and pineapple and finished with vanilla, ginger and cinnamon. This juice provides 50 percent of the daily value of vitamin A per 11-ounce bottle.

New Evolution Fresh Watermelon Juice Naturally Hydrates and Replenishes Electrolytes

Evolution Fresh knows consumers look for refreshment and simple ingredients when purchasing cold-pressed juice, and with this thirst-quenching option, Evolution Fresh is now cold-pressing fresh watermelons and lemons into a naturally hydrating juice.

“Developing a signature, cold-pressed source of hydration and refreshment has been at the top of our list,” said Anne Williams, vice president, Evolution Fresh Marketing. “Watermelon juice replenishes without added sugars, artificial colors or flavors. Replacing one of your daily water servings with the freshness of watermelon makes hydrating more of a treat, a treat that delivers 330mg of potassium per eight-ounce serving.”

All new Evolution Fresh products mentioned here will be available in March 2017.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20

Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20
Teavana and Evolution Fresh offer variety of options to celebrate National Lemonade Day on August 20

 

Seattle, 2016-Aug-18 — /EPR Retail News/ — From loose leaf tea lemonade to fruity, organic lemonade drinks, Teavana and Evolution Fresh offer U.S. customers a variety of options to celebrate National Lemonade Day on August 20.

Teavana® specialty retail locations offer a trio of caffeine-free loose leaf tea lemonades that are an excellent source of Vitamin C. They can be brewed and enjoyed alone or blended with other teas to create customized flavors.

From loose leaf tea lemonade to fruity, organic lemonade drinks, Teavana and Evolution Fresh offer U.S. customers a variety of options to celebrate National Lemonade Day on August 20.

Teavana® specialty retail locations offer a trio of caffeine-free loose leaf tea lemonades that are an excellent source of Vitamin C. They can be brewed and enjoyed alone or blended with other teas to create customized flavors.

Blueberry Lemonade Herbal Tea – This tea features sweet blueberries, strawberries and cranberries balanced with tart citrus lemon highlights. Blueberry Lemonade blends well with Berry Kiwi Colada Herbal Tea, Monkey Picked Oolong Tea and Hot Pink Lemonade Herbal Tea.

Summer Lemonade Herbal Tea – Well-balanced citrus with the perfect amount of sweet, makes the ultimate summer iced tea. This tea blends well with Emperor’s Clouds and Mist® Green Tea, Mango Black Flavored Tea and Berry Kiwi Colada Herbal Tea.

Hot Pink Lemonade Herbal Tea – Tangy lemon notes and lemongrass with sweet pineapple and vibrant hibiscus add a pink hue to a classic revival. For a refreshing variation of Hot Pink Lemonade, try blending with Beach Bellini Herbal Tea, Limeade Twist Herbal Tea or Monkey Picked Oolong Tea.

Lemonade Tea Sampler – Try all three caffeine-free lemonade teas in this sampler kit that includes two ounces each of Summer Lemonade Herbal Tea, Blueberry Lemonade Herbal Tea and Hot Pink Lemonade Herbal Tea. The sampler is currently available online at Teavana.com.

Juice Meets Lemonade
Evolution Fresh offers a ready-to-drink bottled lemonade beverage that features cold-pressed organic fruit and is available at Starbucks® stores across the U.S.

Organic Strawberry Lemonade – Sweet strawberries and tangy lemons join together in this balanced blend.

For creative ways to enjoy the taste of lemonade, Evolution Fresh collaborated with lifestyle bloggers from Peaches to Pearls and Eat Drink Shop Love to create two recipes featuring Organic Strawberry Lemonade – one for kids of all ages and the other specifically for adults.

Strawberry Lemonade Fruit Pops

Strawberry Lemonade Wine Slushie

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Evolution Fresh declares January 26 as the first-ever National Green Juice Day

Evolution Fresh Teams up with Postmates to Help Customers “Turn it Around” with Free Cold-Pressed ‘Green Juice Breaks’ on January 26

SEATTLE, 2016-Jan-26 — /EPR Retail News/ — Americans face a turning point in their New Year’s goals toward the end of January when 53 percent of resolution-setters admit they have broken their resolutions and that staying fit and healthy is a top resolution.[1] In an effort to encourage customers to “turn it around” and add more joy and wellness to their life, Evolution Fresh has declared January 26 as the first-ever National Green Juice Day, as recognized on the National Day Calendar.

To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks” – a three-pack of 15.2 fluid ounce cold-pressed, high pressure processed Sweet Greens and Lemon juices – to customers in 15 select cities across the country. Sweet Greens and Lemon is a cold-pressed, high-pressure processed green juice that is made from more than a pound of vegetables per 15.2 fl. oz bottle.

“By celebrating the first-ever National Green Juice Day on January 26, we hope to inspire people to keep their wellness resolutions in the New Year,” said Jeff Hansberry, president, Evolution Fresh.  “Evolution Fresh’s greenest green juices are made from more than a pound of vegetables per 15.2 fl. oz bottle and drinking a green juice is an easy way to add something good to your daily life.”

Free “Green Juice Breaks” are available on January 26 from 11 a.m. to 6 p.m. local time in each selected city while supplies last.  To order, customers can visit www.greenjuiceday.com or use the Postmates App for iOS and Android, tap on the “Evolution Fresh Free Juice” store and get one juice for themselves and two to share with friends. After all, Americans say having friends to keep them accountable is one of the top five factors for a successful resolution. The offer is limited to one three-pack of juices per customer and is not available at Starbucks retail stores.  Participating cities include Atlanta, Chicago, East Bay/Oakland, Las Vegas, Los Angeles, Miami, New York City, Philadelphia, Phoenix, Portland, San Diego, San Francisco, Seattle, Washington D.C. as well as Orange County.  Another way to participate in National Green Juice Day is to visit www.EvolutionFresh.com and download a coupon for $1 off the purchase of any Evolution Fresh juice, available in grocery retailers nationwide or by making green juice at home.

Turn It Around 

Sometimes doing a little can mean a lot. From drinking a green juice to taking a daily walk, Evolution Fresh is encouraging and rewarding people who turn it around with small, positive changes in 2016 through the Turn It Around sweepstakes. Now through March 14, people can visit http://www.evolutionfresh.com/turn-it-around-sweeps/ and learn how to share their health and wellness activities on Twitter, Instagram or Facebook for a chance to win a year’s supply[2] of Evolution Fresh green juice and other health and wellness inspired prize packs.

Evolution Fresh also recommends turning around the juice bottle to examine the ingredient list and look for a vegetable juice as the first ingredient.  Sweet Greens and Lemon is one of six green juices in Evolution Fresh’s portfolio which includes Emerald Greens, Essential Greens® with Lime, Green Devotion, Organic Sweet Greens and Ginger, Sweet Greens and Lemon, Smooth Greens and Kale and these Evolution Fresh™ juices contain 10 grams of sugar or less per 8-fluid ounce serving.

Evolution Fresh™ juices are cold-pressed using high-pressure processing (HPP) to help protect nutrients and flavor. Evolution Fresh offers a wide variety of high-quality, delicious and nutritious, cold-pressed juices available in Starbucks® stores and grocery retailers nationwide, including Whole Foods Market – making on-the-go nutrition more accessible for customers.

Sassy Sweet Green Smoothie Recipe

Want to turn your green juice into a complete breakfast? Add fresh fruit for energizing carbs, coconut oil for healthy fat, and frosty frozen lima beans for plant-based protein. This filling and fiber-rich combo takes just minutes to whip together, but will leave you feeling full, satisfied, and energized all morning.

Ingredients:

1/2 bottle Sweet Greens and Lemon
1/2 cup frozen lima beans
1 whole peeled kiwi
1/2 cup banana slices
1 tablespoon extra virgin coconut oil

Add all ingredients to blender and whip until smooth

[1] Evolution Fresh survey conducted by Wakefield Research among 1,001 American adults age 18+ using email invitation and online survey.  December 2015

[2] A year’s supply of Evolution Fresh Green Juice, fulfilled as an assortment of twenty (20) bottles delivered monthly for twelve (12) months.  Approximate Retail Value (“ARV”): $1,700.

About the Survey

The Evolution Fresh Survey was conducted by Wakefield Research among 1,001 nationally representative U.S. adults ages 18+ between December 17 and December 23, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons represented by the sample.

Abbreviated Sweepstakes Rules

No purchase necessary. A purchase will not increase your chances of winning.  Legal residents of the 50 United States (D.C.) 18 years and older. Void where prohibited.  Sweepstakes ends 3/14/16. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, click here. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA, 98134.

For more information on this news release, contact us.

 

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Evolution Fresh declares January 26 as the first-ever National Green Juice Day

Evolution Fresh declares January 26 as the first-ever National Green Juice Day

Evolution Fresh: Share Your Health and Wellness Activities on Twitter, Instagram or Facebook For A Chance to Win Prizes

SEATTLE, 2016-1-6 — /EPR Retail News/ — The New Year is here, and along with it comes a host of new ways to eat, drink and improve wellness.

Evolution Fresh, and its founder Jimmy Rosenberg, have a few ideas to help turn 2016 into the healthiest year yet.

Turn It Around

Sometimes doing a little can mean a lot. From drinking a green juice to taking a daily walk, Evolution Fresh is encouraging and rewarding people who turn it around with small, positive changes for a little joy and wellness in 2016.

Now through March 13, people can share their health and wellness activities on Twitter, Instagram or Facebook for a chance to win a year’s supply of Evolution Fresh green juice and other health-and-wellness-inspired prize packs*.

One easy, positive change people can make in the New Year is choosing Evolution Fresh cold-pressed, high pressure processed green juice – a tasty, nutritious way to get green vegetable goodness. When selecting a green juice, Evolution Fresh recommends turning around the bottle to examine the ingredient list. Evolution Fresh green juices feature a simple ingredient list with a green vegetable listed first – a sign of a truly green, green juice.

The greenest Evolution Fresh™ green juices are made from more than a pound of vegetables per bottle and have 10 grams of sugar or less per eight fluid-ounce serving. Additionally, Evolution Fresh juices are cold-pressed using high-pressure processing (HPP) to help protect flavor and nutrients. The brand’s green juice line-up contains authentic flavors and a variety of ingredient offerings, including:

Emerald Greens: cool cucumber with sweet apple, a squeeze of citrus and a chorus of leafy greens for a thoroughly thirst-quenching blend.

Essential Greens with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish. This drink is made from more than a pound of vegetables per bottle.

Green Devotion: a blend of sharp tangy celery, ultra-refreshing cucumber and leafy greens to create a light, lively juice.

Organic Sweet Greens and Ginger: made from leafy greens and vegetables blended with a sweet apple and lightly spiked with spicy ginger. All 100% organic, this is made from more than a pound of vegetables per bottle.

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple. This juice is made from more than a pound of vegetables per bottle.

Smooth Greens and Kale: a medley of go-to greens with potassium, a splash of tropical sweetness and a smooth mint finish. This beverage is made from more than a pound of vegetables per bottle.

Jimmy’s 2016 Rituals to Improve Wellness

The founder of Evolution Fresh has been committed to healthy living and inspiring others for more than three decades, when he began selling his juices on the beaches of Santa Monica, California. Here are three tips from Jimmy:

Drink green juice daily: I love to point people towards incorporating green juice into their daily lives and ask them to pay close attention to how it makes them feel. By making your own juice at home, blending a smoothie with a mix of seasonal fruit, spinach and kale, nut milks and superfoods or grabbing a cold-pressed green juice; making green juice a part of your daily routine is an easy way to get more vegetables and nutrients in your diet. Taking this small step in the morning helps set the tone for your day, and more nurturing choices are bound to follow throughout the day.

Get moving: Adding some form of movement into your daily routine is so important, not just for your body, but also for your mood and focus. If you are trying to begin a new habit, I recommend finding an activity that you enjoy. Do not underestimate a simple, sustainable start. Taking a short walk can be a good way to establish a ritual that you build on over time. There is also great benefit in adding stretch sessions or yoga to your routine. If you are looking for a new activity, enroll in a class at a gym or getting guidance from a fitness trainer is a great way to get inspired.

Be present and practice an attitude of gratitude: In a world where smartphones and social media are a constant source of distraction, make sure the first person you check in with each day is you. Before the hustle of the day starts, take a moment to be present and set an intention for the day. Each morning, think of three things you are grateful for. I find that this attitude of gratitude helps inspire me to carry this positive and appreciative tone into the day ahead. Another way to be mindful and become present is to practice five-minute mediations. Take a series of deep, intentional breaths to bring your awareness within.

For more ideas on how to ‘turn it around’ in 2016, visit www.EvolutionFresh.com and Follow @EvolutionFresh on Facebook, Instagram and Twitter.

For more information on this news release, contact the Starbucks Newsroom.

*For more information and full sweepstakes rules, please go to www.EvolutionFresh.com/turn-it-around-sweeps.

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Evolution Fresh: Share your health and wellness activities using the hashtags #TurnItAround and #sweepstakes on Twitter, Instagram or Facebook

Evolution Fresh: Share your health and wellness activities using the hashtags #TurnItAround and #sweepstakes on Twitter, Instagram or Facebook

Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

High-quality cold-pressed, high pressure processed (HPP) juices now widely available to Canadians

TORONTO, 2016-1-5 — /EPR Retail News/ — Today, Starbucks Canada introduces high-quality, delicious and nutritious Evolution Fresh™/mc cold-pressed, HPP juice to customers at more than 1,300 participating stores nationwide.

The introduction of Evolution Fresh will make Starbucks Canada one of the largest distributors of cold-pressed HPP juices in the country, providing Canadians with a quick and convenient way to make a healthy lifestyle choice. Evolution Fresh™/mc cold-pressed, high pressure processed juices will be available in four varieties – Orange, Sweet Berry, Sweet Greens and Super Green – competitively priced from $4.95 to $5.95.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, president, Starbucks Canada. “Customers will be amazed when they learn that each 450 milliliter bottle contains from one to two pounds of fruit, or fruit and vegetables. I am certain they will enjoy how remarkably fresh the pure ingredients taste – as if the juice had just been freshly made in their kitchen.”

This launch marks the Evolution Fresh brand’s first foray into the Canadian market and demonstrates continued business momentum, building on the more than 15,000 points of distribution in the United States, including grocery, natural channel and Starbucks® retail locations. Evolution Fresh was acquired by Starbucks in 2011, which invested in a $70 million, 264,000-square-foot juicery based in Rancho Cucamonga, California, which is the largest HPP juicery (in sales) in the United States capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables. This facility has furthered Evolution Fresh’s industry leadership and enabled the company to deliver high-quality juice at scale using HPP to help protect nutrients and authentic flavor in every bottle.

Evolution Fresh founder, Jimmy Rosenberg, discovered his passion for juice more than 30 years ago making fresh juice in his mom’s kitchen and selling it on the beaches of Santa Monica, California. In 1995, he started Evolution Fresh with a mission of giving more people access to the amazing health benefits and vibrant flavor of juice. The introduction of high pressure processing in 2010 was a milestone in protecting authentic flavor and nutrients.

“Getting more fruits and vegetables in your diet is not some new health and wellness trend,” said Rosenberg.  “Life is complicated and although we know it will make us feel better, getting enough fruits and green vegetables can require a lot of effort. By offering cold-pressed juice in select Starbucks® stores across Canada, especially our green juices, we are making it convenient for people to make what I call a ‘loving choice,’ something delicious that also offers three servings of vegetables or combined fruit and vegetable servings  in each bottle.”

By kicking off 2016 with the launch of Evolution Fresh™/mc juices in Canada, customers in more than 1,300 Starbucks® locations now have a convenient way to start a getting more fruit and vegetables into their diets. From drinking a green juice to taking a weekly walk, Evolution Fresh is encouraging and inspiring people to make small, positive changes that can lead to a little more joy and wellness in 2016.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca and the Starbucks Newsroom at news.starbucks.com.

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juice and goods that provide high-quality, wholesome and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavours and nutrients. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit evolutionfresh.com.

For more information on this news release, contact us.

SOURCE: Starbucks Corporation

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Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

Starbucks Canada introduces Evolution Fresh™/mc cold-pressed, HPP juices to customers nationwide

Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide

New Evolution Fresh Greek Yogurts, Inspired by Dannon, are Crafted with Simple Ingredients to Attract Customers to the $7 Billion Yogurt Category*

SEATTLE and WHITE PLAINS, NY, 2015-7-31 — /EPR Retail News/ — Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are now available at thousands of grocery stores nationwide. These yogurts were created by Dannon, the leading maker of yogurt in the U.S., and Starbucks-owned Evolution Fresh (NASDAQ:SBUX), a market leader in cold-pressed, High Pressure Processed (HPP) juice.

The vibrant flavors of real fruit, delicious without artificial sweeteners or unrecognizable additives, served as the foundation for the new yogurts, which let the simple ingredients shine. Now available in thousands of grocery locations nationwide, these new yogurts are unlike others in the category. They are an exciting addition to the current Evolution Fresh family of cold-pressed ready-to-drink juices and smoothies and represent the next step in the Evolution Fresh and Dannon collaboration which began with the launch of yogurt parfaits and handcrafted smoothies in Starbucks® stores this spring.

“Consumers seek foods that contain more recognizable ingredients and also fewer of them,” said Jeffery Rothman, Vice President of Marketing & Innovation for Dannon. “The new Evolution Fresh Fruit on the Bottom Greek Yogurts are made with no artificial flavors, sweeteners or preservatives and include simple ingredients such as nonfat milk and fruit lightly sweetened with agave.”

“Starbucks customer response to the Evolution Fresh Greek Yogurt Parfaits, Inspired by Dannon, in our retail stores have been very positive,” said Jeff Hansberry, president Evolution Fresh.  “Now, with our new line available at grocery stores, shoppers can stock their own refrigerators with our delicious, wholesome yogurt.”

The new grocery products are the result of Evolution Fresh and Dannon’s continued collaboration to make delicious and simply designed yogurts more widely accessible. The two companies worked together to create a proprietary high-quality Greek nonfat yogurt that is the perfect canvas to let real fruit shine through without any added flavors, artificial sweeteners or preservatives. Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are made with easily recognizable ingredients that consumers can feel good about. Each 5.3 oz. single-serve yogurt contains active yogurt cultures, at least 11 grams of protein and only 120 calories.

The four new varieties include:

  • Blueberry Greek Nonfat Yogurt: Mild, creamy yogurt paired with sweet blueberries
  • Black Cherry Greek Nonfat Yogurt: Mild, creamy yogurt with chunks of rich black cherry
  • Raspberry Blackberry Greek Nonfat Yogurt: Mild, creamy yogurt over tart raspberries paired with juicy blackberries
  • Pineapple Passion Fruit Greek Nonfat Yogurt: Mild, creamy yogurt with tropical pineapple chunks and passion fruit juice

The yogurts are available now at grocery stores nationwide with a suggested retail price of $1.69 per single-serve cup. For nutritional information, visit http://www.evolutionfresh.com/yogurt.

*Danone 2013 http://www.danone.com/en/danone13focus/united-states/

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available nationally in premium grocery stores, natural food stores, Starbucks® retail stores, and in the three company-operated Evolution Fresh™ retail locations. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit evolutionfresh.com.

About Dannon
Headquartered in White Plains, New York, Dannon makes more than 200 different styles flavors and sizes of cultured refrigerated and frozen dairy food in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, to serve the diverse needs of its retail and foodservice customers. Dannon’s mission is to bring health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.

For more information on this news release, contact us.

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Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide

Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by Dannon now available in grocery stores nationwide

Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

SEATTLE, 2015-6-26 — /EPR Retail News/ — Looking for new ways to freshen up your green routine?

Evolution Fresh™ tapped some veggie-loving experts for some fun ways to get more greens into your diet this summer.

Evolution Fresh™ founder Jimmy Rosenberg, Starbucks nutritionist Kate Schenk, professional runnerLauren Fleshman, and Jeanine Donofrio of the blog “Love and Lemons” provide some top tips on how to stay green while beating the heat using summer favorite Evolution Fresh Sweet Greens and Lemon.

1. Green Juice on a Stick 

 

Nothing beats cooling down in the summer sun with a refreshing ice-pop. Sneak some greens into your day with this simple three steps, three ingredients ice-pops made using cold-pressed Evolution Fresh Sweet Greens and Lemon, an avocado and banana. Just blend, pour, freeze and enjoy.

“This is one of my favorite summer recipes,” said Kate. “My kids love popsicles, but I like to avoid the added sugar found in most frozen treats. These homemade greensicles are a win-win. They’re a delicious, fun way to get more greens in your diet, plus kids love making them.”

Kate’s Recipe

Ingredients:

1 bottle of Evolution Fresh Sweet Greens and Lemon

½ an avocado

½ a banana

Blend the ingredients together, pour into ice-pop molds, freeze until set and enjoy.

2. Green Snack Pairings

In the current culture of rushing from one destination or task to the next, the key to easy and health snacking is organization and planning.

“Include a fruit or vegetable at every snack,” said Kate. “A fantastic on-the-go option is a green juice and a handful of walnuts. The natural fat in walnuts helps your body absorb some of the nutrients found in fruit and vegetable juice, making it one of my favorite green juice snack pairings.”

Whether you’re sitting at your desk or in the car, this snack pairing is easy and portable. “It helps keep you feeling replenished and fueled until your next meal,” she said.

3.  Blend a Greener Smoothie 

 

Evolution Fresh Founder, Jimmy Rosenberg, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. Jimmy is passionate about high quality juice and flavor that is closest to nature. He advocates for people trying to make healthy choices and inspires those on a wellness journey.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” he said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

Remaining true to his roots, Jimmy starts his day with a green superfood smoothie to replenish his body for a fresh start to the day.

Jimmy’s Recipe

Ingredients:

Evolution Fresh Sweet Greens and Lemon

A Handful of Fresh Kale

1 serving of superfoods: (i.e. chia or hemp seeds)

½ cup of seasonal fresh fruit

Blend the ingredients together with ice until smooth, serve and enjoy.

4. Get your Greens On-the-Run

 

For pro-runner Lauren Fleshman, travelling is the worst for getting in greens. “I don’t like eating a bunch of fiber before race day, but I don’t want to miss out on the nutrients,” she said.

Her trick: find the nearest Starbucks store to her hotel. “I pop my debit card into my running shorts pocket, and plan my run to finish at a Starbucks store where I pick up an Evolution Fresh Sweet Greens and Lemon.”

Lauren finds this a great way to enjoy the cold-pressed juice while walking through those last few city blocks back to the hotel while taking in the sights. Made from more than a pound of green vegetables, you’ll sip up the good nutrition without the risks of “fiber runner tummy.”

5. The Lighter & Greener Side of Pesto

 

Jeanine Donofrio, the voice behind the blog Love and Lemons, likes to add more green veggies to summer meals wherever she can.

“Barbecues are one of my favorite things about the summer season, and adding greens to any occasion is easier than we might think,” said Jeanine. “I love getting creative with my recipes and sauces, like my Sweet Green Lemony Pesto, to help jazz up every dish, from chicken, to fish, to pasta.”

When the weather is hot, we all naturally gravitate toward lighter dishes. By using a green juice in place of most of the olive oil, it makes this pesto an overall lighter version.

Jeanine’s Recipe

Ingredients:

6 table spoons of pine nuts, toasted

1 garlic clove

2 large handfuls of basil or a combo of basil and mint

1 teaspoon of lemon zest

¼ teaspoon of Dijon mustard

¼ teaspoon red pepper flakes

¼ cup of Evolution Fresh Sweet Greens and Lemon

11/2 tablespoons of olive oil

Sea salt and freshly ground black pepper

Instructions:

In a food processor, pulse together the pine nuts and garlic

Add the basil, lemon zest, Dijon mustard, red pepper flakes, a few generous pinches of salt, and a few grinds of pepper then pulse again until combined

With the food processor running, pour in the Evolution Fresh Sweet Greens and Lemon juice and olive oil and blend until smooth but still herb-flecked

Taste and add more olive oil, salt, pepper, and lemon zest to your liking

For more information on this news release, contact us.

 

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Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

Starbucks: Evolution Fresh™ unveils new artfully crafted bottles and labels

SEATTLE, 2015-4-21 — /EPR Retail News/ — Evolution Fresh™ unveils new artfully crafted bottles and labels, adding brightness to Starbucks® stores and grocery retailer cold-cases nationwide.

Working for nearly a year, Fumi James, manager of creative design, and designer, Mia Gerbino, collaborated with engineers, brand managers and manufacturing experts to realize a new vision for Evolution Fresh packaging. Their challenge was to create a bottle unique enough to stand out on shelves, and artful enough to articulate the brand’s commitment to quality and culinary spirit. Most importantly, the design had to be simple so it would showcase the vibrantcold-pressed, High-Pressure Processed (HPP) juice inside.

“Our muse for the new bottle design was a classic juice glass that you’d find in your own kitchen cabinet,” Gerbino explained.

The juice glass design was intended to evoke the fresh culinary experience of juicing at home married with the sleek convenience of a bottle consumers grab from a grocery aisle or find in a Starbucks refrigerated case. “We were looking at the bottle very holistically, not just the bottle form, but also the label, and the juice itself,” said Gerbino. “Concepting is my favorite part, because it allows us to dream big, to come up with an ideal vision before the parameters of the project come into play.” Gerbino and James proposed some design concepts that pushed the boundaries of what they knew was possible.

“We are not doing our job as designers if we don’t try to break out of the parameters we are given and show what could be,” James said.

Ultimately they landed on four final concepts that each had unique qualities. After reaching consensus with the Evolution Fresh marketing team, numerous engineers and partners (employees) at the juicery (Evolution Fresh’s state-of-the-art facility located in Rancho Cucamonga, California), they landed on a bottle concept that worked with existing machinery yet remained true to the brand’s lively personality.

These new bottles are made from a recyclable, BPA-free material that reiterates the look of a juice glass and creates a jewel-like effect. The design showcases the vivid colors of the Evolution Fresh juices and doesn’t overshadow the beauty of the watercolor label, which is now larger, more colorful, and more “celebratory” of the premium cold-pressed juice inside.

Each label is designed to communicate the experience of the juice – from specific ingredients and their flavor notes, to texture and the savory, sweet or spicy flavors and how they combine into a distinctive juice blend. Designing the labels was also a labor of love, starting with a lengthy juice tasting where partners debated the nuances of flavor, texture and ingredients to begin the work of naming, describing and artistically representing the juice.

“One thing to keep in mind when you have a really good product like this is the challenge to make it look different from other products, so even though it can be really tempting to be literal and feature pictures of the ingredients that are in the juice, everybody else does that,” James said. “Articulating the flavor in an artful [watercolor] form is another factor that differentiates us on the shelf.”

“I’m happy with the bottle,” said Gerbino, “I’m excited to see it on shelf and I’m really proud of the work we all did. It was a true collaboration. A friend from California, which is closer to the juicery, actually sent me a photo of the bottles as seen in the grocery store, and it made my day! Very rewarding to see all of our hard work come to life.”

Functional and inspired, this new packaging sets Evolution Fresh apart on shelf in both the original 15.2 fluid ounce bottles as well as a new line of cold-pressed juices hitting grocery stores nationwide for the first time this spring. The new line includes five new juice flavors: Green Devotion, Emerald Greens, Garden Grove, Berry Beet, Mango Green and one current favorite, Essential Vegetable, all debuting in an 11 fluid oz. version of the new bottle.

For more information on this news release, contact us.

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Starbucks: Evolution Fresh™ unveils new artfully crafted bottles and labels

Starbucks: Evolution Fresh™ unveils new artfully crafted bottles and labels

Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

New Line of 11 fl. oz. Juices and Smoothies Extends Presence in the $1.6 Billion Super-Premium Juice Category

SEATTLE, 2015-4-21 — /EPR Retail News/ — Evolution Fresh, the market leader in cold-pressed, High Pressure Processed (HPP) juice, today announced a new suite of fruit and vegetable juices in 11 fl. oz. bottles. Available nationwide on grocery shelves this spring, this line includes five new cold-pressed juice blends and one current favorite, adding even more variety to Evolution Fresh’s portfolio of 42 cold-pressed juices available in original 15.2 fl. oz. and multi-serve bottles.

Super-premium cold-pressed juice continues to grow at a much faster rate than the $1.6 billion super-premium juice category as a whole(1) and greatly outpaces the growth of super-premium pasteurized juice by 130 percent(2). The new 11 fl. oz. line is an approachable size for those wanting to try cold-pressed juice for the first time or consumers seeking a nourishing beverage to pair with their lunch or afternoon snack.

“We know people are looking for ways to add more fruits and vegetables to their diets,” said Jeff Hansberry, president, Evolution Fresh. “As the demand for cold-pressed juice continues to grow, we’re launching our new line of fruit and vegetable juice blends and smoothies as an easy way to experience the taste and nutrition of Evolution Fresh cold-pressed juices. The new sizes provide an easy way to boost the nutrients in a meal or a snack and add more fruits and vegetables into a daily diet.”

Evolution Fresh spent two years developing this new line of 11 fl. oz. cold-pressed juices, designed to deliciously deliver more than one cup towards the combined daily recommended intake of fruits and vegetables without added sweeteners, artificial flavors or colors. Each variety is crafted from a unique recipe, and the full line-up of six differentiated flavors introduces cold-pressed juice to a broader audience.

Two New Green Juices and Essential Vegetable in a New Format

Adding to the already extensive portfolio of green juices and offering a current favorite, Essential Vegetable, in a new size, the 11 fl. oz. cold-pressed juices provide nutrition with great taste.

Green Devotion™: A smooth medley of greens – celery, cucumber, spinach, romaine lettuce and kale – finished with lemon and parsley. Each bottle contains 160 percent of the daily value of vitamin K and contains only 8 grams of naturally occurring sugar.

Emerald Greens™: A refreshing blend of cucumber and crisp apple combined with leafy greens – spinach, romaine lettuce and kale – and a squeeze of lime and lemon. Each bottle provides 120 percent of the daily value for vitamin K with only 14 grams of naturally occurring sugar per bottle.

Essential Vegetable: This existing Evolution Fresh favorite is a savory-sweet blend of hearty carrots, crisp apples, green vegetables, earthy beets and a hint of zesty ginger, which is now available in the new 11 fl. oz. bottles. Excellent source of vitamin A.

Fruit & Vegetable Smoothies

These fruit-forward juice blend smoothies pack vibrant fruit flavors, are made from powerhouse ingredients and include vegetable juice in each bottle.

Green Grove: This leafy green smoothie combines citrusy orange, mango, crisp apple and pineapple with cucumber, spinach, romaine lettuce and kale. Good source of vitamins A and C.

Berry Beet: This vibrant red hue blend combines apple, mangos and berries – strawberry, blueberry and raspberry – with hydrating coconut water, beet, black raspberry and cherry.

Mango Green: This tropical fruit smoothie blends the juice and purees of mango, orange, apple, cucumber, acerola cherries and coconut water, enlivened with a vegetable juice blend from spinach, romaine lettuce and kale. Good source of potassium and an excellent source of vitamins A and C.

The new varieties are available for a suggested retail price of $3.99 to $4.79 at grocery stores nationwide.

Green Juice 101

Evolution Fresh created several of the new juices for people looking to start a green juice habit.

Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches of Santa Monica, California about 30 years ago. People embarking on a wellness effort often ask Jimmy for tips. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first. The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s okay.”

Jimmy suggests looking for a “starter” green juice like new Emerald Greens, which uses the coolness of cucumber and a hint of sweetness from apple to round out the flavors of leafy greens (romaine, spinach and kale), or the new Green Grove, which is a fruit and vegetable juice blend.

A Fresh New Look with Redesigned Packaging and Labels

This spring, Evolution Fresh bottles received a fresh new look through redesigned packaging and labels for both the new 11 fl. oz. and original 15.2 fl. oz. cold-pressed juices. The new packaging features a unique custom-designed clear, recyclable, PET bottle and vibrant redesigned labels that make it easy to see the goodness inside.

Inspired by the shape of a classic juice glass, the new bottle creates a jewel-like effect that showcases the vivid colors of Evolution Fresh™ juices. In addition, the new clear bottle allows consumers to see every drop of juice, including the natural separation that may occur in cold-pressed, High Pressure Processed juice. As long time fans of the brand know, Evolution Fresh instructs: shake away separation and drink up invigoration.

(1) 130.5% increase in sales of super-premium cold-pressed juice, versus YA 52 weeks ending 3.29.15. 6.7% increase in sales increase in sales of super-premium pasteurized juice, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.29.15.

(2) Super premium cold-pressed and flash-pasteurized juice sales equivalent to $844.6 million, up 9.3% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.29.15. Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it takes pressed and squeezed vegetables and fruits, bottles the juice cold and uses High Pressure Processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available nationally in premium grocery stores, natural food stores, Starbucks® retail stores, and in the four company-operated Evolution Fresh™ retail locations.

For more information on this news release, contact us.

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Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

SEATTLE, 2015-2-27 — /EPR Retail News/ — Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. His approach to finding and serving the highest quality, closest to nature juice has changed over the years as has the industry – from selling juice on the beach to starting one of the first companies to produce cold-pressed juice using high pressure processing (HPP).

Today, people expect maximum nutrition and a delicious taste from the juice they buy and the collective conversation has turned toward green juice. Contrary to the rest of the super-premium juice category, according to IRI data, green juice is greatly out-pacing the growth of the $1.6 billion super-premium juice category as a whole.*

Jimmy is often asked for tips from those who are beginning a wellness journey. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“Most people have heard they should incorporate more vegetables in their diet, and a delicious green juice is an easy way to achieve this. We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first,” he said. “The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s OK.”

Mixing a green juice with a cold-pressed fruit juice to help soften the flavor, or look for a “starter” green juice like Coconut Water and Greens or Smooth Greens, which has a hint of mint to round out the flavor. “Mixing in a green juice with a smoothie is another great way to get the added goodness of a juice, but blended with some sweeter tasting fruits and berries,” he said.

Whether new to green juice or someone who drinks it regularly, look for a juice that is vegetable-forward, especially green vegetables which tend to naturally contain less sugar content than fruit as well as offering essential nutrients such as vitamins and minerals.

Four of Evolution Fresh’s green juices are made from more than a pound of green vegetables in each 15.2 ounce bottle including: Sweet Greens with Lemon (available at Starbucks retail locations), Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens. These juices also have 10 grams or less of naturally occurring sugar per 8-fluid ounce serving, no added flavors and green vegetable juices are three of the first four ingredients.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” Jimmy said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

*Super-premium green juice is greatly outpacing the growth of the $1.6 billion super-premium juice category as a whole: 339% increase in sales vegetable juice excluding carrot as an ingredient, versus YA 52 weeks ending 3.9.14. 47% increase in sales increase in sales of vegetable juice including carrot as an ingredient, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14. Super premium cold-pressed and flash-pasteurized juice sales equivalent to $735 million, up 15% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14 . Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit evolutionfresh.com.

For more information on this news release, contact the Starbucks Newsroom.

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Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement

SEATTLE, 2015-1-6 — /EPR Retail News/ — With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight fluid ounce serving, and have no added flavors or sweeteners: Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger and Smooth Greens[2].

The broad selection of green juices are available to meet the needs of a significant number of consumers trying green juice – a recent Evolution Fresh survey reveals that 43 percent of people in the U.S. have tried green juice[3].

“As the demand for green juice continues to grow, we are set apart by what we put into the bottle– juice made from the green vegetables customers want,” said Julie Key, brand marketing director, Evolution Fresh. “A product line-up of variety is essential and with the four cold-pressed green juices made from more than a pound of green vegetables, Evolution Fresh is giving people the goodness they expect from green juice.”

In fact, an Evolution Fresh study reveals that it’s what is inside the bottle that counts when it comes to green juice. Of those surveyed, 36 percent look for a vegetable as the first ingredient, 38 look for low sugar and 34 percent look for more vegetables than fruit.

3 Days to Green with Evolution Fresh

As the New Year begins, Evolution Fresh is challenging Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement.

“This New Year we want to shift the focus from cutting back and restriction to adding something good to your life,” said Jimmy Rosenberg, founder of Evolution Fresh. “Decades of experience has shown me that by drinking one green juice a day for three days your routine begins to change, and it becomes easy to incorporate green juice into your daily diet. Drinking green juice daily has helped guide me to feeling great.”

Evolution Fresh is rewarding those who take #3DaystoGreen pledge at EvolutionFresh.com/3DaystoGreen and enter the 3 Days to Green sweepstakes with prizes that give a helping hand toward healthy habits. Prizes include one month of free Evolution Fresh cold-pressed juice, workout wear, fitness trackers and more[4].

Who’s Going Green

The “Evolution Fresh Green Juice Habits Study” reveals:

2 out of 5 people in the US have tried green juice. 43 percent of consumers from coast-to-coast have tried green juice

Spinach reigns as the new King of Green. 58 percent of consumers name spinach as the most important ingredient to have in a bottle of green juice

86 percent of those who drink green juice look at the ingredients to see what is in their bottle

Consumers are placing importance on low sugar content (38 percent), seeing a green vegetable listed as the first ingredient (36 percent) and that the bottle in-hand contains more vegetables than fruits (34 percent)

Evolution Fresh Green Juice Selection

Since the early days of Evolution Fresh, Jimmy Rosenberg has worked with a talented culinary team to creatively combine fruits and vegetables into unique juice blends that highlight the natural and nutritional qualities of the produce. Evolution Fresh has a wide assortment of green juice varieties that are cold pressed, HPP processed, and offer a spectrum of flavor options for those looking to make drinking green juice a daily habit. The greenest Evolution Fresh green juices have 10 grams of sugar or less per eight ounce serving, no added flavors or sweeteners and three of the first four ingredients are vegetable juices. These juices include:

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple – ideal as an everyday green juice, or for those early in their green juice journey

Essential Greens with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish – ideal for the green juice lover

Smooth Greens: a green vegetable and fruit juice blending cool cucumber and leafy greens with pineapple, apple, and mint for a soft and smooth finish – ideal as an everyday green juice and offers variety for green juice drinkers

Organic Sweet Greens and Ginger: a refreshing green juice blending a medley of green vegetables and crisp apple, finished with a squeeze of lemon and a spicy ginger kick – a 100 percent organic offering and a twist on a consumer favorite

Evolution Fresh also has choices for those new to green juice. Coconut Water and Greens is an approachable fruit and vegetable juice that can help introduce the cool flavors of cucumber and leafy greens with refreshing and hydrating coconut water and a splash of sweet pineapple.

3 Days to Green Evolution Fresh Tip Sheet

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available in more than 6,000 grocery retailers, 7,200 Starbucks® stores, and in four company-operated Evolution Fresh retail locations. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference please visit, evolutionfresh.com.

About the Survey
The Starbucks Evolution Fresh Survey was conducted by Wakefield Research among 1,000 U.S. adults ages 18+, between November 22 through December 2, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with a similar group.

[1] According to the 2014 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council. As in 2013, eating more fruits and vegetables is the most common effort Americans report taking to improve their diets. Nearly one out of three consumers have begun eating more fruits and vegetables within the past year, and just over half have been trying to do it more than a year

[2] One pound of green vegetables in Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens.

[3] Evolution Fresh Green Juice Habits survey conducted by Wakefield Research among 1000 American adults age 18+ using email invitation and online survey.  December 2014

[4] NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Evolution Fresh 3 Days to Green Sweepstakes is open to legal eligible residents of 50 US/DC, 13 years or older. Sweepstakes starts 1/2/15 at 12:00 PM ET and ends 2/28/15 at 11:59:59 PM ET. Void in PR & where prohibited or restricted by law. Click here for Official Rules and details including how to enter, free method of entry, prizes, odds of winning, etc. Sponsor: Evolution Fresh, Inc., 2401 Utah Avenue South Seattle, WA 98134.© 2014 Evolution Fresh, Inc.  All Rights Reserved.

For more information on this news release, contact us.

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Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement

Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement