Nordstrom launches exclusive capsule collection by designer Léa Peckre

SEATTLE , 2017-Jan-17 — /EPR Retail News/ — Nordstrom, Inc. is pleased to announce the launch of an exclusive capsule collection by designer Léa Peckre. Known for designs that balance a street edge with the texture and refinement of classics, Peckre created her first capsule collection exclusively for the retailers in-store boutique, SPACE, curated by Olivia Kim, Vice President of Creative Projects.

The eight-piece collection launches Monday, January 16 and will be available in eight SPACE boutique locations and online. Incorporating a variety of fabrics and cuts, the collection focuses on transparency, dark colors and romance. Prices start at $195 for a two-layered transparent top, and range to $1,195 for a ruffled, long-sleeve dress.

“I think my customers are looking for creativity and elegance,” said Peckre. “For this capsule collection, I developed a complex combination of ruffles and smocking in the pieces. Together, they have an artfully restrained take on femininity that is graceful, self-aware and quietly confident.”

The Paris-based Designer worked with Jean-Paul Gaultier, Isabel Marant and the house of Givenchy before stepping out on her own in 2012. She launched her own brand with her FW 2013-2014 collection. She then designed a unique ready-to-wear clothing line for the 130th anniversary of the lingerie brand Maison Lejaby, and for SS 2015 she opened Paris Fashion Week for the first time. Her FW 2015 collection featured a shoe collaboration with fellow French designer Amelie Pichard, and in July 2015 the brand was awarded with the prestigious ANDAM First Collection Prize. More recently, Peckre showed her SS 2016 collection during Paris Fashion Week.

Introduced in fall 2015 by Olivia Kim, SPACE features collections from emerging and advanced designers such as Simone Rocha, Vetements, Comme des Garçons Collection, Koché, Undercover, Ellery, Colovos, Phelan, Molly Goddard and more. The shop lives as a standalone boutique within the store’s designer department, and houses cross-category collections of apparel, shoes, handbags, accessories, home goods and fragrance.

The Léa Peckre Capsule Collection can be found in eight space locations and online at Nordstrom.com/SPACE:

  • Downtown Seattle, WA
  • Michigan Avenue, Chicago, IL
  • Pacific Centre, Vancouver, BC
  • San Francisco Centre, CA
  • The Mall at Green Hills, Nashville, TN
  • The Grove, Los Angeles, CA
  • Eaton Centre, Toronto, ON
  • Yorkdale Shopping Centre, Toronto, ON

ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 349 stores in 40 states, including 123 full-line stores in the United States, Canada and Puerto Rico; 215 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through Nordstrom.comNordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

ABOUT OLIVIA KIM
Olivia Kim joined Nordstrom in February 2013, and currently serves as the Vice President of Creative Projects. In her role, Kim focuses on creating energy, excitement, and inspiration throughout the retailer’s locations through curated partnerships, the Pop-In @Nordstrom series of pop-up shops, an in-store boutique SPACE, a concept shop in collaboration with Nike titled Nordstrom x Nike, and a concept shop at the Seattle flagship store titled Nordstrom Welcomes Hermès. Additionally, in 2016, Kim took on the role of creative director for company’s brand campaigns. The Spring 2016 campaign under her direction was Nordstrom’s first brand campaign in 15 years.

Kim and the Creative Projects team aims to create new, interesting and unique experiences for customers and introduce them to the best up-and-coming brands and new talent. A prominent figure in the fashion industry, prior to joining Nordstrom Olivia was a founding member of and Vice President of Creative at Opening Ceremony where she was responsible for the retailer’s leadership in merchandising and store planning, art direction, and collaborative projects. Kim is a long-time champion of emerging designers, which is evident in her brand selections in SPACE and Pop-In shops (where you might find Brother Vellies sitting next to Rodarte). In 2015, Kim was selected to join the prestigious ANDAM jury, which supports young designers, and has also played an essential role in launching emerging designers such as CFDA nominated brands as Suno, Pamela Love, and Patrik Ervell.

Contact:

NordstromPR@Nordstrom.com
1-877-746-6228

###

Nordstrom launches exclusive capsule collection by designer Léa Peckre

 

Source:  Nordstrom, Inc.

JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton

JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton
JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton

 

PLANO, Texas, 2016-Sep-02 — /EPR Retail News/ — For plus-size women who love fashion forward looks, JCPenney [NYSE: JCP] is debuting its first exclusive capsule collection by fashion designer and Project Runway® winner, Ashley Nell Tipton, starting Sept. 9. An extension of Boutique+™, the Company’s first private brand designed for full-figured women, Ashley Nell Tipton for Boutique+ challenges the rules of full-figured fashion by offering sophisticated silhouettes and trendy touches that appeal to millennial shoppers. JCPenney is the first and only national retailer to feature Tipton’s designs.

“Since plus-size clothing is one of the fastest growing segments in retailing today, it is important to offer the right combination of style and value that women are seeking. Partnering with Ashley to create this special fall collection adds another level of design credibility to our Boutique+ brand because she is a designer, as well as a personal advocate for body positivity,” said John Tighe, chief merchant for JCPenney. “We have highlighted special sizes as a key growth channel and introducing Ashley Nell Tipton for Boutique+ further reinforces our commitment to becoming a destination for this underserved market.”

For fall, Ashley Nell Tipton for Boutique+ features curve-enhancing looks inspired by 1950s fashion. The collection includes slash knee jeggings; quilted pencil and box pleat skirts; cropped cape-sleeve blouses; boyfriend tees; and bomber and moto-chiffon jackets represented in a rich color palette of rose tan, indigo, olive and black cherry. Design elements such as lipstick prints, bold horizontal stripes and sequins give the collection a modern twist. Sale prices range from $15.99 to $35.99 for graphic tees and pleated skirts, while moto and bomber jackets are $49.99 to $74.99. Ashley Nell Tipton for Boutique+ is available in 500 stores and at jcp.com, where women will find sizes up to 30W and 5X. A holiday capsule lands in stores on Oct. 28 and will continue the ‘50s aesthetic with elevated faux fur pieces and shimmery festive embellishments.

“JCPenney has given me the opportunity to realize my dream of designing fashion for curvy women everywhere who want clothes that make them feel young and sexy,” said Ashley Nell Tipton. “Drawing inspiration from 1950s bombshells, I chose high waist pencil skirts and paired them with crop top blouses because I wanted to show how every body can rock this combination. Ultimately, the collection is about turning up the volume on your style as well as your confidence. I want women to wear these pieces and feel great about how they look.”

In addition to designing, Tipton also serves as the brand ambassador for Boutique+ providing her expertise on style. To celebrate the launch of the brand, JCPenney released the “#Here I Am” video featuring Tipton and plus-size influencers Jes Baker, Gabi Fresh, Mary Lambert and Valerie Sagun who share their stories of empowerment and body positivity.

On Aug. 25 the Company debuted a three-part YouTube docu-series chronicling Tipton’s experience designing the capsule collection for JCPenney. The online series culminates on Sept. 6 with a live stream fashion show at Greeley Square in New York City and spotlights Ashley Nell Tipton for Boutique+, as well as other contemporary fashion for plus-size women available only at JCPenney. BLive, a company specializing in end-to-end immersive live stream experiences, will host the digital broadcast. Shoppers can visit http://live.jcpenney.com to view the fashion show and shop the looks showcased on the runway.

For images related to “Ashley Nell Tipton for Boutique+™”, please visit http://www.jcpnewsroom.com/news-releases/2016/0901_ANT_for_Boutique+.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images, and company information.

Source:  JC Penney

###